Market Overview:
The global AR HUD market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as the increasing demand for premium cars and luxury cars, and the growing demand for AR HUDs in mid-segment cars. In terms of type, the full windshield segment is expected to dominate the global AR HUD market during the forecast period. However, with respect to CAGR, the partial windshield segment is expected to grow at a higher rate than other segments duringthe forecast period., Ltd.(Japan), and Denso Corporation (Japan).
Product Definition:
The Augmented Reality HUD is an important tool in the AR arsenal. It is a Heads-Up Display that superimposes digital information on top of what you see in the real world. This can be used for a variety of purposes, such as providing directions or displaying data about the objects around you. The AR HUD can help to improve situational awareness and provide an extra level of safety while performing tasks.
Full Windshield:
Full windshield is a transparent display that covers the full width and height of a car's windscreen. It displays information pertaining to the road in front of the vehicle, along with any navigation or other essential information. The technology has been around for quite some time; however, its penetration was limited to expensive cars with large screen monitors until recently when smartphone-based AR HUDs started gaining popularity.
Partial Windshield:
Partial windshield is a transparent sheet that is fixed above the driver's line of sight and located in the air-conditioned area. It helps in improving vision by eliminating glare, headlights, sun rays, and any other airborne objects. partial windshields are installed on both sides of the vehicle; however they can only be seen from one side as they are covered with a car’s roof or top half.
Application Insights:
The premium car segment accounted for the largest revenue share of over 40% in 2017. The growth is attributed to the rising demand from high-end vehicles with a more expensive price tag. Premium cars are usually equipped with advanced safety features, which include rearview and forward-collision warning systems, lane departure warning systems and blind-spot detection systems among others. Such features increase visibility on roads thereby boosting product demand.
The luxury car segment is expected to witness significant growth over the forecast period owing to increasing consumer spending on vehicles that offer comfort along with enhanced driving experience at an affordable cost.
Regional Analysis:
The market in North America is expected to witness significant growth over the forecast period owing to increasing adoption of advanced driver assistance systems (ADAS) in commercial vehicles. The U.S., being a major automobile manufacturing hub, has the maximum penetration of high-end luxury and performance cars across the globe. This factor is anticipated to increase demand for an augmented reality HUD system in this region over the forecast period.
Asia Pacific emerged as a prominent regional market with more than 30% share of global revenue in 2017 owing to increasing R&D activities by various companies and rising adoption of advanced automotive technologies across several countries such as China, Japan, South Korea, India among others are driving growth rate for this industry.
Growth Factors:
- Increasing demand for AR headsets from the gaming industry
- Development of innovative applications for AR HUDs in various industries
- Growing demand for head-up displays in automobiles
- Rising popularity of augmented reality among consumers
- Proliferation of 5G networks and advancement of related technologies
Scope Of The Report
Report Attributes
Report Details
Report Title
AR HUD Market Research Report
By Type
Full Windshield, Partial Windshield
By Application
Premium Car, Luxury Car, Mid Segment Car, Others
By Companies
Continental, Visteon, Pioneer Corporation, WayRay SA, Panasonic, Texas Instruments, FIC Group, Carrobot, DSIT Innovation, Inc., ADAYO, Jiangsu New Vision Automotive Electronics
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
195
Number of Tables & Figures
137
Customization Available
Yes, the report can be customized as per your need.
Global AR HUD Market Report Segments:
The global AR HUD market is segmented on the basis of:
Types
Full Windshield, Partial Windshield
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Premium Car, Luxury Car, Mid Segment Car, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Continental
- Visteon
- Pioneer Corporation
- WayRay SA
- Panasonic
- Texas Instruments
- FIC Group
- Carrobot
- DSIT Innovation, Inc.
- ADAYO
- Jiangsu New Vision Automotive Electronics
Highlights of The AR HUD Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Full Windshield
- Partial Windshield
- By Application:
- Premium Car
- Luxury Car
- Mid Segment Car
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the AR HUD Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented reality HUD is a type of Heads-Up Display that overlays digital information on top of the real world view. This technology can be used to provide navigation, situational awareness, and other information to pilots or drivers in vehicles.
Some of the major players in the ar hud market are Continental, Visteon, Pioneer Corporation, WayRay SA, Panasonic, Texas Instruments, FIC Group, Carrobot, DSIT Innovation, Inc., ADAYO, Jiangsu New Vision Automotive Electronics.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 AR HUD Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 AR HUD Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 AR HUD Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the AR HUD Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global AR HUD Market Size & Forecast, 2018-2028
4.5.1 AR HUD Market Size and Y-o-Y Growth
4.5.2 AR HUD Market Absolute $ Opportunity
Chapter 5 Global AR HUD Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 AR HUD Market Size Forecast by Type
5.2.1 Full Windshield
5.2.2 Partial Windshield
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global AR HUD Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 AR HUD Market Size Forecast by Applications
6.2.1 Premium Car
6.2.2 Luxury Car
6.2.3 Mid Segment Car
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global AR HUD Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 AR HUD Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America AR HUD Analysis and Forecast
9.1 Introduction
9.2 North America AR HUD Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America AR HUD Market Size Forecast by Type
9.6.1 Full Windshield
9.6.2 Partial Windshield
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America AR HUD Market Size Forecast by Applications
9.10.1 Premium Car
9.10.2 Luxury Car
9.10.3 Mid Segment Car
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe AR HUD Analysis and Forecast
10.1 Introduction
10.2 Europe AR HUD Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe AR HUD Market Size Forecast by Type
10.6.1 Full Windshield
10.6.2 Partial Windshield
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe AR HUD Market Size Forecast by Applications
10.10.1 Premium Car
10.10.2 Luxury Car
10.10.3 Mid Segment Car
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific AR HUD Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific AR HUD Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific AR HUD Market Size Forecast by Type
11.6.1 Full Windshield
11.6.2 Partial Windshield
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific AR HUD Market Size Forecast by Applications
11.10.1 Premium Car
11.10.2 Luxury Car
11.10.3 Mid Segment Car
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America AR HUD Analysis and Forecast
12.1 Introduction
12.2 Latin America AR HUD Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America AR HUD Market Size Forecast by Type
12.6.1 Full Windshield
12.6.2 Partial Windshield
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America AR HUD Market Size Forecast by Applications
12.10.1 Premium Car
12.10.2 Luxury Car
12.10.3 Mid Segment Car
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) AR HUD Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) AR HUD Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) AR HUD Market Size Forecast by Type
13.6.1 Full Windshield
13.6.2 Partial Windshield
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) AR HUD Market Size Forecast by Applications
13.10.1 Premium Car
13.10.2 Luxury Car
13.10.3 Mid Segment Car
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 AR HUD Market: Competitive Dashboard
14.2 Global AR HUD Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Continental
14.3.2 Visteon
14.3.3 Pioneer Corporation
14.3.4 WayRay SA
14.3.5 Panasonic
14.3.6 Texas Instruments
14.3.7 FIC Group
14.3.8 Carrobot
14.3.9 DSIT Innovation, Inc.
14.3.10 ADAYO
14.3.11 Jiangsu New Vision Automotive Electronics
