Market Overview:
Augmented Reality (AR) and Virtual Reality (VR) are the two most popular technologies that are used in the travel and tourism industry. AR is a technology that helps to merge digital information with the user’s environment in real-time, whereas VR creates an artificial environment that allows users to experience it through simulated sensory experiences. The global AR VR market in travel and tourism is expected to grow at a CAGR of 27.5% during the forecast period 2018-2030. Some of the major factors driving this market include increasing adoption of AR VR by small businesses, rising demand for experiential travel, and growing penetration of smartphones and tablets. The global AR VR market can be segmented on the basis of type into head up displays (HUDs), head mounted displays (HMDs), smart glasses, and handheld devices. The HMD segment is expected to hold the largest share during the forecast period owing to its high adoption by consumers for experiencing immersive virtual reality content. On the basis of application, 3D modelling/designing, training & simulation, monitoring/maintenance ,and others are some key segments considered in this study .
Product Definition:
Augmented Reality (AR) and Virtual Reality (VR) are technologies that allow users to interact with digital content in a simulated or augmented environment. AR inserts digitally-created elements into the user’s real-world view, while VR creates an entirely virtual environment for users to experience.
AR VR can be used in a number of ways within the travel and tourism industry. For example, it can be used to give customers a preview of their holiday destination before they arrive, or as part of an interactive tour guide system. It can also be used for marketing purposes, such as providing potential customers with immersive 360° views of hotels or tourist destinations.
Head Up Displays:
Head-up displays are transparent display panels that present information in the form of text or images directly in front of the user's eyes without any need to look away from the main attraction. The technology was initially developed for military and aviation applications but is now being used across various industries including automotive, consumer electronics, medical and others.
Head Mounted Displays:
Head-mounted displays are devices that are mounted on the user's head or helmet and provide a screen view to the user. They work with the help of sensors, which detect movements and gestures made by the user. The technology has been around for more than two decades but only recently has it started gaining widespread acceptance in consumer electronics.
The first commercial head-mounted display was developed by Sony Corporation in 2013 for its PS Camera, which is used for PlayStation 3 video games.
Application Insights:
The market is segmented based on application into 3D modelling/ design, training, monitoring and maintenance, and others. The 3D modelling/design segment dominated the global market in 2017 owing to the growing adoption of VR technology for product designing in the travel and tourism industry. Furthermore, increasing penetration of AR technology will also fuel growth over the forecast period.
The training segment is expected to grow at a significant rate during the forecast period owing to its wide-spread adoption by various industries such as automotive & aerospace for manufacturing facilities tours or introducing new products at an actual scale has been proven beneficial in improving customer experience resulting in increased revenue generation. Moreover, companies are investing significantly on developing their knowledge base with various digital assets that can be easily changed or added according to user requirements which further improves end-user experience contributing towards overall growth.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period owing to increasing investments by companies for developing augmented reality based applications and content. Moreover, presence of key players such as Microsoft Corporation; Google LLC; Apple Inc.; and Facebook Inc., will boost regional growth.
Asia Pacific is anticipated to be the fastest-growing regional segment over the forecast period owing to increasing adoption of emerging technologies especially in China, Japan, South Korea, and India among others.
Growth Factors:
- Increasing demand for AR VR in travel and tourism industry for enhancing customer experience.
- Growing popularity of AR VR among the young generation for leisure travel.
- Increasing adoption of AR VR by small and medium-sized businesses to improve their marketing efforts.
- Proliferation of low-cost AR VR devices that are making the technology more accessible to a wider audience.
- Development of innovative applications and services that will further boost the growth of the market
Scope Of The Report
Report Attributes
Report Details
Report Title
AR VR in Travel and Tourism Market Research Report
By Type
Head Up Displays, Head Mounted Displays, Smart Glass, Handheld Devices
By Application
3D modelling/ Design, Training, Monitoring/ Maintenance, Others
By Companies
Apple, Facebook, Microsoft Corporation, The Hub Hotel (Premier Inn), HTC Corporation
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
124
Number of Tables & Figures
87
Customization Available
Yes, the report can be customized as per your need.
Global AR VR in Travel and Tourism Market Report Segments:
The global AR VR in Travel and Tourism market is segmented on the basis of:
Types
Head Up Displays, Head Mounted Displays, Smart Glass, Handheld Devices
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
3D modelling/ Design, Training, Monitoring/ Maintenance, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Facebook
- Microsoft Corporation
- The Hub Hotel (Premier Inn)
- HTC Corporation
Highlights of The AR VR in Travel and Tourism Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Head Up Displays
- Head Mounted Displays
- Smart Glass
- Handheld Devices
- By Application:
- 3D modelling/ Design
- Training
- Monitoring/ Maintenance
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the AR VR in Travel and Tourism Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
AR VR is a technology that allows users to experience virtual reality in travel and tourism. This technology can be used to create immersive experiences that allow tourists to explore different locations or learn more about specific attractions.
Some of the major players in the ar vr in travel and tourism market are Apple, Facebook, Microsoft Corporation, The Hub Hotel (Premier Inn), HTC Corporation.
The ar vr in travel and tourism market is expected to grow at a compound annual growth rate of 27.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 AR VR in Travel and Tourism Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 AR VR in Travel and Tourism Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 AR VR in Travel and Tourism Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the AR VR in Travel and Tourism Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global AR VR in Travel and Tourism Market Size & Forecast, 2018-2028
4.5.1 AR VR in Travel and Tourism Market Size and Y-o-Y Growth
4.5.2 AR VR in Travel and Tourism Market Absolute $ Opportunity
Chapter 5 Global AR VR in Travel and Tourism Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 AR VR in Travel and Tourism Market Size Forecast by Type
5.2.1 Head Up Displays
5.2.2 Head Mounted Displays
5.2.3 Smart Glass
5.2.4 Handheld Devices
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global AR VR in Travel and Tourism Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 AR VR in Travel and Tourism Market Size Forecast by Applications
6.2.1 3D modelling/ Design
6.2.2 Training
6.2.3 Monitoring/ Maintenance
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global AR VR in Travel and Tourism Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 AR VR in Travel and Tourism Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America AR VR in Travel and Tourism Analysis and Forecast
9.1 Introduction
9.2 North America AR VR in Travel and Tourism Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America AR VR in Travel and Tourism Market Size Forecast by Type
9.6.1 Head Up Displays
9.6.2 Head Mounted Displays
9.6.3 Smart Glass
9.6.4 Handheld Devices
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America AR VR in Travel and Tourism Market Size Forecast by Applications
9.10.1 3D modelling/ Design
9.10.2 Training
9.10.3 Monitoring/ Maintenance
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe AR VR in Travel and Tourism Analysis and Forecast
10.1 Introduction
10.2 Europe AR VR in Travel and Tourism Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe AR VR in Travel and Tourism Market Size Forecast by Type
10.6.1 Head Up Displays
10.6.2 Head Mounted Displays
10.6.3 Smart Glass
10.6.4 Handheld Devices
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe AR VR in Travel and Tourism Market Size Forecast by Applications
10.10.1 3D modelling/ Design
10.10.2 Training
10.10.3 Monitoring/ Maintenance
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific AR VR in Travel and Tourism Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific AR VR in Travel and Tourism Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific AR VR in Travel and Tourism Market Size Forecast by Type
11.6.1 Head Up Displays
11.6.2 Head Mounted Displays
11.6.3 Smart Glass
11.6.4 Handheld Devices
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific AR VR in Travel and Tourism Market Size Forecast by Applications
11.10.1 3D modelling/ Design
11.10.2 Training
11.10.3 Monitoring/ Maintenance
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America AR VR in Travel and Tourism Analysis and Forecast
12.1 Introduction
12.2 Latin America AR VR in Travel and Tourism Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America AR VR in Travel and Tourism Market Size Forecast by Type
12.6.1 Head Up Displays
12.6.2 Head Mounted Displays
12.6.3 Smart Glass
12.6.4 Handheld Devices
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America AR VR in Travel and Tourism Market Size Forecast by Applications
12.10.1 3D modelling/ Design
12.10.2 Training
12.10.3 Monitoring/ Maintenance
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) AR VR in Travel and Tourism Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) AR VR in Travel and Tourism Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) AR VR in Travel and Tourism Market Size Forecast by Type
13.6.1 Head Up Displays
13.6.2 Head Mounted Displays
13.6.3 Smart Glass
13.6.4 Handheld Devices
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) AR VR in Travel and Tourism Market Size Forecast by Applications
13.10.1 3D modelling/ Design
13.10.2 Training
13.10.3 Monitoring/ Maintenance
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 AR VR in Travel and Tourism Market: Competitive Dashboard
14.2 Global AR VR in Travel and Tourism Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Apple
14.3.2 Facebook
14.3.3 Microsoft Corporation
14.3.4 The Hub Hotel (Premier Inn)
14.3.5 HTC Corporation
