Market Overview:
The global artificial intelligence-based personalization market is expected to grow at a CAGR of 27.5% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing demand for personalized experiences and the rising adoption of artificial intelligence technology across various industries. The global artificial intelligence-based personalization market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into website personalization, display ads personalization, social media personalization, and e-mailpersonalization.
Product Definition:
Artificial intelligence-based personalization is the process of using artificial intelligence to customize a user's experience with a product or service. This can include tailoring content, recommendations, and other features to better meet the individual user's needs. The importance of artificial intelligence-based personalization lies in its ability to create a more customized and personalized experience for users, which can lead to increased engagement and loyalty.
Website Personalization:
Website personalization is the process of modifying content based on the visitor's individual needs and preferences. It aims to provide customized results for a specific user or group of users. The technology behind website personalization is Artificial Intelligence (AI), which helps in analyzing data from multiple sources, such as cookies, usage patterns, IP addresses and referrers, etc., to determine a visitor’s identity and then customize content accordingly.
Display Ads Personalization:
Display ads personalization and its usage in artificial intelligence-based personalization market is a new term that refers to the process of using data about users to target advertisements at them. The technology uses cookies, user profiles, and other third-party sources to deliver personalized ads on various digital platforms. It helps companies reach people who are likely to be interested in their services or products based on their past searches and browsing history.
Application Insights:
The travel application segment led the market in 2017 and is projected to expand at a significant CAGR over the forecast period. The growth can be attributed to increasing adoption of AI platforms by online travel agencies, hotel operators, and other players in the industry for providing personalized services to their customers. For instance, OTA Hipmunk developed an artificial intelligence-based platform that helps users find better hotels & destinations based on their preferences. Similarly, another company offering similar services through its platform is OpenTable Inc., which was acquired by Priceline Group Inc. last year for around USD 400 million.
The retail segment accounted for more than 20% share of the global revenue in 2017 owing to growing preference among consumers towards personalized shopping experiences across various channels such as e-mail, social media or mobile apps with push notifications enabled on personal devices running Android OS 4.1.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period owing to high adoption of AI technologies and increasing investments by companies for customer experience optimization. Asia Pacific, on the other hand, is projected to grow at a lucrative rate over the next eight years due to rising disposable income levels and improving internet infrastructure in emerging economies such as China and India. Moreover, growing awareness about advanced technologies among consumers will drive regional growth further. Companies based out of countries such as Japan are significantly contributing towards market growth owing to their early adoption of artificial intelligence-based personalization techniques across various application areas including e-commerce, display ads personalization, social media & content recommendation). These factors have contributed towards making Japan one of the major hubs for ARTBP development globally (Artificial Intelligence Research Center R&D; Institute; Fujitsu Laboratories Ltd.; Google Inc.; Hitachi Ltd., etc.).
Growth Factors:
- Increasing demand for AI-based personalization from small and medium businesses (SMBs) due to the benefits it offers in terms of increased customer engagement and improved business efficiency.
- Proliferation of big data and the emergence of advanced analytics capabilities that can help organizations derive more value from their customer data, leading to better personalization experiences.
- Rapid advancements in artificial intelligence (AI) technologies, including machine learning and natural language processing, that are making it possible to create more personalized user experiences at scale.
- The growing popularity of conversational interfaces such as chatbots and voice assistants, which offer an engaging way for customers to interact with brands and get personalized recommendations or assistance.
Scope Of The Report
Report Attributes
Report Details
Report Title
Artificial Intelligence-based Personalization Market Research Report
By Type
Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization
By Application
Travel, Retail, Media & Entertainment, Others
By Companies
Alphabet Inc, IBM Corporation, Amazon.com, Microsoft Corporation, Oracle Corporation, Accenture Plc, Cisco System Inc, Apple Inc, Adobe, ZineOne, Frosmo, Dynamic Yield, Sitecore
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
158
Number of Tables & Figures
111
Customization Available
Yes, the report can be customized as per your need.
Global Artificial Intelligence-based Personalization Market Report Segments:
The global Artificial Intelligence-based Personalization market is segmented on the basis of:
Types
Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Travel, Retail, Media & Entertainment, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alphabet Inc
- IBM Corporation
- Amazon.com
- Microsoft Corporation
- Oracle Corporation
- Accenture Plc
- Cisco System Inc
- Apple Inc
- Adobe
- ZineOne
- Frosmo
- Dynamic Yield
- Sitecore
Highlights of The Artificial Intelligence-based Personalization Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Website Personalization
- Display Ads Personalization
- Social Media Personalization
- E-mail Personalization
- By Application:
- Travel
- Retail
- Media & Entertainment
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Artificial Intelligence-based Personalization Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Artificial intelligence-based personalization is a process of tailoring content or ads to an individual's preferences, interests, and behavior.
Some of the key players operating in the artificial intelligence-based personalization market are Alphabet Inc, IBM Corporation, Amazon.com, Microsoft Corporation, Oracle Corporation, Accenture Plc, Cisco System Inc, Apple Inc, Adobe, ZineOne, Frosmo, Dynamic Yield, Sitecore.
The artificial intelligence-based personalization market is expected to register a CAGR of 27.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Artificial Intelligence-based Personalization Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Artificial Intelligence-based Personalization Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Artificial Intelligence-based Personalization Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Artificial Intelligence-based Personalization Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Artificial Intelligence-based Personalization Market Size & Forecast, 2018-2028
4.5.1 Artificial Intelligence-based Personalization Market Size and Y-o-Y Growth
4.5.2 Artificial Intelligence-based Personalization Market Absolute $ Opportunity
Chapter 5 Global Artificial Intelligence-based Personalization Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Artificial Intelligence-based Personalization Market Size Forecast by Type
5.2.1 Website Personalization
5.2.2 Display Ads Personalization
5.2.3 Social Media Personalization
5.2.4 E-mail Personalization
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Artificial Intelligence-based Personalization Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Artificial Intelligence-based Personalization Market Size Forecast by Applications
6.2.1 Travel
6.2.2 Retail
6.2.3 Media & Entertainment
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Artificial Intelligence-based Personalization Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Artificial Intelligence-based Personalization Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Artificial Intelligence-based Personalization Analysis and Forecast
9.1 Introduction
9.2 North America Artificial Intelligence-based Personalization Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Artificial Intelligence-based Personalization Market Size Forecast by Type
9.6.1 Website Personalization
9.6.2 Display Ads Personalization
9.6.3 Social Media Personalization
9.6.4 E-mail Personalization
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Artificial Intelligence-based Personalization Market Size Forecast by Applications
9.10.1 Travel
9.10.2 Retail
9.10.3 Media & Entertainment
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Artificial Intelligence-based Personalization Analysis and Forecast
10.1 Introduction
10.2 Europe Artificial Intelligence-based Personalization Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Artificial Intelligence-based Personalization Market Size Forecast by Type
10.6.1 Website Personalization
10.6.2 Display Ads Personalization
10.6.3 Social Media Personalization
10.6.4 E-mail Personalization
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Artificial Intelligence-based Personalization Market Size Forecast by Applications
10.10.1 Travel
10.10.2 Retail
10.10.3 Media & Entertainment
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Artificial Intelligence-based Personalization Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Artificial Intelligence-based Personalization Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Artificial Intelligence-based Personalization Market Size Forecast by Type
11.6.1 Website Personalization
11.6.2 Display Ads Personalization
11.6.3 Social Media Personalization
11.6.4 E-mail Personalization
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Artificial Intelligence-based Personalization Market Size Forecast by Applications
11.10.1 Travel
11.10.2 Retail
11.10.3 Media & Entertainment
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Artificial Intelligence-based Personalization Analysis and Forecast
12.1 Introduction
12.2 Latin America Artificial Intelligence-based Personalization Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Artificial Intelligence-based Personalization Market Size Forecast by Type
12.6.1 Website Personalization
12.6.2 Display Ads Personalization
12.6.3 Social Media Personalization
12.6.4 E-mail Personalization
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Artificial Intelligence-based Personalization Market Size Forecast by Applications
12.10.1 Travel
12.10.2 Retail
12.10.3 Media & Entertainment
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Artificial Intelligence-based Personalization Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Artificial Intelligence-based Personalization Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Artificial Intelligence-based Personalization Market Size Forecast by Type
13.6.1 Website Personalization
13.6.2 Display Ads Personalization
13.6.3 Social Media Personalization
13.6.4 E-mail Personalization
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Artificial Intelligence-based Personalization Market Size Forecast by Applications
13.10.1 Travel
13.10.2 Retail
13.10.3 Media & Entertainment
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Artificial Intelligence-based Personalization Market: Competitive Dashboard
14.2 Global Artificial Intelligence-based Personalization Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Alphabet Inc
14.3.2 IBM Corporation
14.3.3 Amazon.com
14.3.4 Microsoft Corporation
14.3.5 Oracle Corporation
14.3.6 Accenture Plc
14.3.7 Cisco System Inc
14.3.8 Apple Inc
14.3.9 Adobe
14.3.10 ZineOne
14.3.11 Frosmo
14.3.12 Dynamic Yield
14.3.13 Sitecore
