Market Overview:
The global at-home hair dye products market is expected to grow from USD 2.5 billion in 2018 to USD 4.1 billion by 2030, at a CAGR of 6.0% during the forecast period. The growth of the market can be attributed to factors such as the increasing demand for natural and organic hair dye products, rising awareness about hair health and hygiene, and growing inclination of consumers towards convenience products. However, stringent regulatory norms regarding product safety are likely to restrain the growth of this market during the forecast period. Based on type, temporary hair dye accounted for a major share of the global at-home hair dye products market in 2017. Temporary hair dyes are easy to use and provide instant results; hence, they are preferred by most consumers worldwide.
Product Definition:
At-home hair dye products are those that can be used by consumers in their own homes to dye their hair. At-home hair dye products typically come in the form of a kit, which contains all of the necessary ingredients and instructions for use. At-home hair dye products offer several advantages over professional salon services. First, they are significantly less expensive, making them more affordable for most consumers. Second, they allow users to customize their color selection, giving them greater control over the final outcome. Finally, at-home hair dyes are generally much easier to use than professional salon dyes, making them a better option for those who lack experience with hair coloring.
Temporary Hair Dye:
Temporary hair dyes are colorants that are applied to the human hair. These dyes can either be water-based or solvent-based. The growth factor in temporary hair dye products is its ease of application and the fact that it does not require professional help from experts for usage, which makes it more affordable as compared to permanent colorants.
Semi-permanent Hair Dye:
Semi-permanent hair dyes are also known as lightening or bleaching agents. They are usually made from ammonia, hydrogen peroxide and sulfuric acid. These products have a lower concentration of pigment than permanent hair dyes; however, they can be used on any type of hair texture.
Application Insights:
The store sales application segment dominated the global at-home hair dye products market, accounting for a share of over 60.0% in 2017. The growth can be attributed to increasing preference for salon-like experiences at home with the use of professional quality semi-permanent and permanent hair dyes that are available in stores.
The online application segment is expected to witness significant growth over the forecast period owing to growing consumer preference for using these products from remote locations such as hotels or apartments due to socializing purposes or business meetings. Furthermore, easy access through mobile applications has further increased accessibility which has positively influenced demand globally across various regions including North America, Europe and Asia Pacific & MEA region since 2015.
Regional Analysis:
North America dominated the global at-home hair dye products market in 2017. The region is expected to maintain its position during the forecast period as well. This can be attributed to increasing consumer spending on personal care and beauty products, growing awareness about hair color change, and availability of a wide variety of at-home hair dyes in countries like the U.S., Canada, and Mexico.
Growth Factors:
- Increasing demand for at-home hair dye products owing to the convenience and affordability it offers over salon services.
- Rising awareness about the benefits of using at-home hair dye products, such as improved hair health and color vibrancy.
- Proliferation of affordable DIY kits in the market that make it easier for consumers to experiment with different colors and shades.
- Growing popularity of temporary hair dyes, which offer a safer alternative to conventional permanent dyes and are less damaging to hair fibers.
Scope Of The Report
Report Attributes
Report Details
Report Title
At-Home Hair Dye Products Market Research Report
By Type
Temporary Hair Dye, Semi-permanent Hair Dye, Permanent Hair Dye
By Application
Store Sales, Online
By Companies
Henkel, Kao Corporation, L’Oréal, Coty, Avon Products, Combe, Conair, Estée Lauder Companies, Godrej Consumer Products, Revlon, Shiseido Company, World Hair Cosmetics (Asia), Hoyu
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
160
Number of Tables & Figures
112
Customization Available
Yes, the report can be customized as per your need.
Global At-Home Hair Dye Products Market Report Segments:
The global At-Home Hair Dye Products market is segmented on the basis of:
Types
Temporary Hair Dye, Semi-permanent Hair Dye, Permanent Hair Dye
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Store Sales, Online
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Henkel
- Kao Corporation
- L’Oréal
- Coty
- Avon Products
- Combe
- Conair
- Estée Lauder Companies
- Godrej Consumer Products
- Revlon
- Shiseido Company
- World Hair Cosmetics (Asia)
- Hoyu
Highlights of The At-Home Hair Dye Products Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Temporary Hair Dye
- Semi-permanent Hair Dye
- Permanent Hair Dye
- By Application:
- Store Sales
- Online
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the At-Home Hair Dye Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
At-home hair dye products are those that can be used at home without the need for a professional salon. They come in many different forms, including liquids, gels, and creams.
Some of the major companies in the at-home hair dye products market are Henkel, Kao Corporation, L’Or©al, Coty, Avon Products, Combe, Conair, Est©e Lauder Companies, Godrej Consumer Products, Revlon, Shiseido Company, World Hair Cosmetics (Asia), Hoyu.
The at-home hair dye products market is expected to register a CAGR of 6%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 At-Home Hair Dye Products Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 At-Home Hair Dye Products Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 At-Home Hair Dye Products Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the At-Home Hair Dye Products Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global At-Home Hair Dye Products Market Size & Forecast, 2018-2028
4.5.1 At-Home Hair Dye Products Market Size and Y-o-Y Growth
4.5.2 At-Home Hair Dye Products Market Absolute $ Opportunity
Chapter 5 Global At-Home Hair Dye Products Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 At-Home Hair Dye Products Market Size Forecast by Type
5.2.1 Temporary Hair Dye
5.2.2 Semi-permanent Hair Dye
5.2.3 Permanent Hair Dye
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global At-Home Hair Dye Products Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 At-Home Hair Dye Products Market Size Forecast by Applications
6.2.1 Store Sales
6.2.2 Online
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global At-Home Hair Dye Products Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 At-Home Hair Dye Products Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America At-Home Hair Dye Products Analysis and Forecast
9.1 Introduction
9.2 North America At-Home Hair Dye Products Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America At-Home Hair Dye Products Market Size Forecast by Type
9.6.1 Temporary Hair Dye
9.6.2 Semi-permanent Hair Dye
9.6.3 Permanent Hair Dye
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America At-Home Hair Dye Products Market Size Forecast by Applications
9.10.1 Store Sales
9.10.2 Online
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe At-Home Hair Dye Products Analysis and Forecast
10.1 Introduction
10.2 Europe At-Home Hair Dye Products Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe At-Home Hair Dye Products Market Size Forecast by Type
10.6.1 Temporary Hair Dye
10.6.2 Semi-permanent Hair Dye
10.6.3 Permanent Hair Dye
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe At-Home Hair Dye Products Market Size Forecast by Applications
10.10.1 Store Sales
10.10.2 Online
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific At-Home Hair Dye Products Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific At-Home Hair Dye Products Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific At-Home Hair Dye Products Market Size Forecast by Type
11.6.1 Temporary Hair Dye
11.6.2 Semi-permanent Hair Dye
11.6.3 Permanent Hair Dye
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific At-Home Hair Dye Products Market Size Forecast by Applications
11.10.1 Store Sales
11.10.2 Online
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America At-Home Hair Dye Products Analysis and Forecast
12.1 Introduction
12.2 Latin America At-Home Hair Dye Products Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America At-Home Hair Dye Products Market Size Forecast by Type
12.6.1 Temporary Hair Dye
12.6.2 Semi-permanent Hair Dye
12.6.3 Permanent Hair Dye
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America At-Home Hair Dye Products Market Size Forecast by Applications
12.10.1 Store Sales
12.10.2 Online
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) At-Home Hair Dye Products Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) At-Home Hair Dye Products Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) At-Home Hair Dye Products Market Size Forecast by Type
13.6.1 Temporary Hair Dye
13.6.2 Semi-permanent Hair Dye
13.6.3 Permanent Hair Dye
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) At-Home Hair Dye Products Market Size Forecast by Applications
13.10.1 Store Sales
13.10.2 Online
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 At-Home Hair Dye Products Market: Competitive Dashboard
14.2 Global At-Home Hair Dye Products Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Henkel
14.3.2 Kao Corporation
14.3.3 L’Oréal
14.3.4 Coty
14.3.5 Avon Products
14.3.6 Combe
14.3.7 Conair
14.3.8 Estée Lauder Companies
14.3.9 Godrej Consumer Products
14.3.10 Revlon
14.3.11 Shiseido Company
14.3.12 World Hair Cosmetics (Asia)
14.3.13 Hoyu
