Industry Growth Insights published a new data on “Audience Analytics Market”. The research report is titled “Audience Analytics Market research by Types (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), By Applications (Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES, Travel and Hospitality, BFSI, Healthcare and Life Sciences, Manufacturing, Others), By Players/Companies Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense, Netbase Solutions”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Audience Analytics Market Research Report
By Type
Sales and Marketing Management, Customer Experience Management, Competitive Intelligence
By Application
Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES, Travel and Hospitality, BFSI, Healthcare and Life Sciences, Manufacturing, Others
By Companies
Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense, Netbase Solutions
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
155
Number of Tables & Figures
109
Customization Available
Yes, the report can be customized as per your need.
Global Audience Analytics Market Report Segments:
The global Audience Analytics market is segmented on the basis of:
Types
Sales and Marketing Management, Customer Experience Management, Competitive Intelligence
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES, Travel and Hospitality, BFSI, Healthcare and Life Sciences, Manufacturing, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe
- IBM
- Oracle
- SAS
- Akamai
- Comscore
- Cxense
- Netbase Solutions
Highlights of The Audience Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- By Application:
- Media and Entertainment
- Retail and Consumer Goods
- Telecommunication and ITES
- Travel and Hospitality
- BFSI
- Healthcare and Life Sciences
- Manufacturing
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Audience Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Audience analytics is the process of measuring and understanding how a specific audience engages with content. This can include things like how often people view a piece of content, what topics they discuss most frequently, and where they are located geographically.
Some of the key players operating in the audience analytics market are Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense, Netbase Solutions.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Audience Analytics Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Audience Analytics Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Audience Analytics Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Audience Analytics Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Audience Analytics Market Size & Forecast, 2018-2028 4.5.1 Audience Analytics Market Size and Y-o-Y Growth 4.5.2 Audience Analytics Market Absolute $ Opportunity
Chapter 5 Global Audience Analytics Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Audience Analytics Market Size Forecast by Type
5.2.1 Sales and Marketing Management
5.2.2 Customer Experience Management
5.2.3 Competitive Intelligence
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Audience Analytics Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Audience Analytics Market Size Forecast by Applications
6.2.1 Media and Entertainment
6.2.2 Retail and Consumer Goods
6.2.3 Telecommunication and ITES
6.2.4 Travel and Hospitality
6.2.5 BFSI
6.2.6 Healthcare and Life Sciences
6.2.7 Manufacturing
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Audience Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Audience Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Audience Analytics Analysis and Forecast
9.1 Introduction
9.2 North America Audience Analytics Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Audience Analytics Market Size Forecast by Type
9.6.1 Sales and Marketing Management
9.6.2 Customer Experience Management
9.6.3 Competitive Intelligence
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Audience Analytics Market Size Forecast by Applications
9.10.1 Media and Entertainment
9.10.2 Retail and Consumer Goods
9.10.3 Telecommunication and ITES
9.10.4 Travel and Hospitality
9.10.5 BFSI
9.10.6 Healthcare and Life Sciences
9.10.7 Manufacturing
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Audience Analytics Analysis and Forecast
10.1 Introduction
10.2 Europe Audience Analytics Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Audience Analytics Market Size Forecast by Type
10.6.1 Sales and Marketing Management
10.6.2 Customer Experience Management
10.6.3 Competitive Intelligence
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Audience Analytics Market Size Forecast by Applications
10.10.1 Media and Entertainment
10.10.2 Retail and Consumer Goods
10.10.3 Telecommunication and ITES
10.10.4 Travel and Hospitality
10.10.5 BFSI
10.10.6 Healthcare and Life Sciences
10.10.7 Manufacturing
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Audience Analytics Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Audience Analytics Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Audience Analytics Market Size Forecast by Type
11.6.1 Sales and Marketing Management
11.6.2 Customer Experience Management
11.6.3 Competitive Intelligence
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Audience Analytics Market Size Forecast by Applications
11.10.1 Media and Entertainment
11.10.2 Retail and Consumer Goods
11.10.3 Telecommunication and ITES
11.10.4 Travel and Hospitality
11.10.5 BFSI
11.10.6 Healthcare and Life Sciences
11.10.7 Manufacturing
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Audience Analytics Analysis and Forecast
12.1 Introduction
12.2 Latin America Audience Analytics Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Audience Analytics Market Size Forecast by Type
12.6.1 Sales and Marketing Management
12.6.2 Customer Experience Management
12.6.3 Competitive Intelligence
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Audience Analytics Market Size Forecast by Applications
12.10.1 Media and Entertainment
12.10.2 Retail and Consumer Goods
12.10.3 Telecommunication and ITES
12.10.4 Travel and Hospitality
12.10.5 BFSI
12.10.6 Healthcare and Life Sciences
12.10.7 Manufacturing
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Audience Analytics Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Audience Analytics Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Audience Analytics Market Size Forecast by Type
13.6.1 Sales and Marketing Management
13.6.2 Customer Experience Management
13.6.3 Competitive Intelligence
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Audience Analytics Market Size Forecast by Applications
13.10.1 Media and Entertainment
13.10.2 Retail and Consumer Goods
13.10.3 Telecommunication and ITES
13.10.4 Travel and Hospitality
13.10.5 BFSI
13.10.6 Healthcare and Life Sciences
13.10.7 Manufacturing
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Audience Analytics Market: Competitive Dashboard
14.2 Global Audience Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe
14.3.2 IBM
14.3.3 Google
14.3.4 Oracle
14.3.5 SAS
14.3.6 Akamai
14.3.7 Comscore
14.3.8 Cxense
14.3.9 Netbase Solutions