Market Overview:
The global audience response software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for audience response systems from various end-use industries, such as government, education, enterprise, sports and entertainment, and others. Additionally, the growing trend of BYOD (Bring Your Own Device) is also propelling the growth of this market. However, lack of awareness about audience response systems among end-users is restraining the growth of this market to some extent.
Product Definition:
Audience response software is a type of computer software that allows audience members to respond to questions or polls posed by the presenter using their mobile devices. The responses are then collected and displayed in real-time, allowing the presenter to gauge the audience's reaction and make adjustments as necessary. Audience response software is often used in educational settings, but can also be used in business or political settings.
Web-Based:
The web-based software is used to collect the audience's response and provide a facility for respondents to give their feedback. The growth factor in this market is increasing owing to factors such as ease of usage, cost effectiveness, and real time data collection.
Installed:
Installed is a software that helps in audience response management. It is used by event organizers to collect the audience’s responses and also provides an option for guests to post their feedback. The software has various features such as integrated chat, poll, survey options and allows users to share feedback through social media platforms.
Application Insights:
The enterprise application segment accounted for the largest revenue share of over 40% in 2017. The growth can be attributed to the rising adoption of audience response systems at corporate events, product launches, and other similar gatherings. Audience response systems help organizers control and manage responses from multiple locations. It also helps them analyze results from different channels and identify areas of improvement across all channels. This improves overall planning & execution by providing real-time data on audiences reactions during a particular event or activity.
The sports & entertainment segment is expected to register significant growth over the forecast period owing to increasing usage at live shows such as concerts, plays, sporting events, etc.
Regional Analysis:
North America dominated the global audience response software market in 2017. The growth of this region can be attributed to the presence of key industry players such as LivePerson, Inc.; Oracle Corporation; and Salesforce.com, Inc. Moreover, these companies are continuously investing in research and development activities to develop advanced audience response systems based on artificial intelligence (AI). For instance, Salesforce has developed an AI-based chatbot named “Mighty†that helps customers engage with audiences more effectively by providing real-time insights into their conversations with audiences across channels such as social media and live chats. Such investments by industry leaders will ensure continued dominance of North America throughout the forecast period.
The Asia Pacific regional market is anticipated to witness significant growth over the forecast period owing to increasing adoption of internet services and smartphones among consumers in emerging economies such as India and China along with other South East Asian countries.
Growth Factors:
- Increasing demand for audience response software from educational institutes to manage and assess the performance of students
- Proliferation of smart devices and BYOD policies in enterprises, which is driving the demand for audience response software
- Growing popularity of social media and online learning platforms, which is aiding the growth of audience response software market
- Rising number of conferences and seminars across different industries, fueling the need for audience response systems
- Advent of cloud-based solutions that offer easy deployment and scalability are expected to boost the growth prospects for this market during forecast period
Scope Of The Report
Report Attributes
Report Details
Report Title
Audience Response Software Market Research Report
By Type
Web-Based, Installed
By Application
Government, Education, Enterprise, Sports and Entertainment, Others
By Companies
VoxVote, Crowdpurr, Poll Everywhere, Mentimeter, Turning Technologies, Ubiqus, Conferences I/O, Meridia Interactive Solutions, InMoment Software, Sendsteps, Wooclap
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
140
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Audience Response Software Market Report Segments:
The global Audience Response Software market is segmented on the basis of:
Types
Web-Based, Installed
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Government, Education, Enterprise, Sports and Entertainment, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- VoxVote
- Crowdpurr
- Poll Everywhere
- Mentimeter
- Turning Technologies
- Ubiqus
- Conferences I/O
- Meridia Interactive Solutions
- InMoment Software
- Sendsteps
- Wooclap
Highlights of The Audience Response Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Web-Based
- Installed
- By Application:
- Government
- Education
- Enterprise
- Sports and Entertainment
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Audience Response Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Audience response software is a type of software that helps organizers measure the effectiveness of their events. It allows them to track how many people attended, what kind of feedback they received, and how much money was raised.
Some of the key players operating in the audience response software market are VoxVote, Crowdpurr, Poll Everywhere, Mentimeter, Turning Technologies, Ubiqus, Conferences I/O, Meridia Interactive Solutions, InMoment Software, Sendsteps, Wooclap.
The audience response software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Audience Response Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Audience Response Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Audience Response Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Audience Response Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Audience Response Software Market Size & Forecast, 2020-2028
4.5.1 Audience Response Software Market Size and Y-o-Y Growth
4.5.2 Audience Response Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Web-Based
5.2.2 Installed
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Government
6.2.2 Education
6.2.3 Enterprise
6.2.4 Sports and Entertainment
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Audience Response Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Audience Response Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Web-Based
9.6.2 Installed
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Government
9.10.2 Education
9.10.3 Enterprise
9.10.4 Sports and Entertainment
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Web-Based
10.6.2 Installed
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Government
10.10.2 Education
10.10.3 Enterprise
10.10.4 Sports and Entertainment
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Web-Based
11.6.2 Installed
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Government
11.10.2 Education
11.10.3 Enterprise
11.10.4 Sports and Entertainment
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Web-Based
12.6.2 Installed
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Government
12.10.2 Education
12.10.3 Enterprise
12.10.4 Sports and Entertainment
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Web-Based
13.6.2 Installed
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Government
13.10.2 Education
13.10.3 Enterprise
13.10.4 Sports and Entertainment
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Audience Response Software Market: Competitive Dashboard
14.2 Global Audience Response Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 VoxVote
14.3.2 Crowdpurr
14.3.3 Poll Everywhere
14.3.4 Mentimeter
14.3.5 Turning Technologies
14.3.6 Ubiqus
14.3.7 Conferences I/O
14.3.8 Meridia Interactive Solutions
14.3.9 InMoment Software
14.3.10 Sendsteps
14.3.11 Wooclap
