Market Overview:
The global augmented and mixed reality market is expected to grow at a CAGR of over 38% during the forecast period from 2018 to 2030. The increasing demand for AR and MR in various industrial, automotive, healthcare, aerospace and defense, education and other applications is driving the growth of the global market. The rising adoption of AR and MR in commercial sectors is also propelling the growth of this market. However, high cost associated with deployment of these technologies may restrain the growth of this market to some extent during the forecast period. On basis on type, head mounted displays (HMDs) are expected to hold a dominant position in terms revenue contribution by 2030 end. This can be attributed to growing demand for HMDs from various application segments such as industrial sector where they are used for training & simulation purposes; healthcare sector where they are used for surgical procedures; automotive sector where they are used as advanced driver assistance systems (ADAS); aerospace & defense sector where they find application in aircraft cockpits; education sector wherein students use them for learning purpose etc.
Product Definition:
Augmented Reality: is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Mixed Reality: Merges the physical and digital worlds to create new environments and opportunities where real and virtual objects can interact in ways that were not previously possible.
Head Mounted Displays (HMDs):
Head-mounted displays (HMDs) are devices that are used to display information in the form of images, text or 3D objects directly in front of the eyes. The technology was initially developed for use in military and aviation applications but has since found its way into other industries such as healthcare, manufacturing and gaming among others.
Head Up Displays (HUDs):
Head-up displays are transparent display panels that provide information directly in the line of sight. They eliminate the need for looking away from the device to view information. The technology is being increasingly adopted by manufacturers of virtual and augmented reality devices as it provides a natural way to interact with digital objects placed in real world environment.
Application Insights:
The industry has been segmented on the basis of application into healthcare, industrial, automotive, aerospace and defense, education and others. The healthcare segment is expected to dominate the global augmented reality market owing to increasing demand for HMDs for training and diagnostics applications across various industries such as construction, manufacturing etc. Furthermore, technological advancements in display devices coupled with growing adoption of these devices are anticipated to drive growth over the forecast period.
The automotive sector is also expected to witness significant growth over the forecast period owing to rising demand from automobile manufacturers for advanced driver assistance systems (ADAS). In addition, a rise in consumer interest towards mixed reality technology due to its ability provide enhanced vehicle experience is likely fuel industry expansion over the coming years. Other sectors such as retail are also anticipated grow significantly dependent upon consumer behavior which can be altered using this technology effectively leading towards increased investment by companies operating within these sectors such as Microsoft Corporation among others.
Regional Analysis:
The market in North America is expected to grow at a significant rate over the forecast period owing to increasing investments by companies and technological advancements in the augmented reality space. The U.S. dominated the global market due to high adoption of technology and growing demand for HMDs, which can be attributed to increased production of content and devices supporting augmented reality applications.
Asia Pacific is anticipated to emerge as a lucrative regional market with China being its key contributor on account of increasing investments by various companies along with supportive government initiatives aimed at developing new technologies such as AR/VR that can be adopted across several industries within the country, thereby boosting growth prospects for APAC’s overall industry.
Europe accounted for more than 20% revenue share in 2017 owing both positively influenced by developments taking place within countries such as Germany, France Italy, Spain etc.
Growth Factors:
- Increasing demand for AR and MR applications in various industries such as retail, healthcare, education, automotive etc.
- Growing demand for AR and MR devices from consumers due to their enhanced user experience.
- Rising number of startups working on developing new AR and MR applications and products.
- Increasing investment by tech giants in the development of AR and MR technologies.
- Proliferation of 5G technology that would enable faster transmission of data required for high quality AR/MR experiences
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented and Mixed Reality Market Research Report
By Type
Head Mounted Displays (HMDs), Head Up Displays (HUDs)
By Application
Healthcare, Industrial, Automotive, Aerospace and Defense, Education, Others
By Companies
Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc., Dell Inc., Magic Leap, Microsoft Corporation
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
120
Number of Tables & Figures
84
Customization Available
Yes, the report can be customized as per your need.
Global Augmented and Mixed Reality Market Report Segments:
The global Augmented and Mixed Reality market is segmented on the basis of:
Types
Head Mounted Displays (HMDs), Head Up Displays (HUDs)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Healthcare, Industrial, Automotive, Aerospace and Defense, Education, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Microsoft Corporation
- Meta Company
- Vuzix Corporation
- ODG
- Seiko Epson Corporation
- DAQRI
- Samsung Electronics Co., Ltd.
- Acer Inc.
- Dell Inc.
- Magic Leap
- Microsoft Corporation
Highlights of The Augmented and Mixed Reality Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Head Mounted Displays (HMDs)
- Head Up Displays (HUDs)
- By Application:
- Healthcare
- Industrial
- Automotive
- Aerospace and Defense
- Education
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented and Mixed Reality Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented reality (AR) is a technology that allows digital information to be overlaid on a user's real-world view. Mixed reality (MR) is a term used to describe the blending of the virtual and physical worlds, where objects and people are realistically rendered in both the virtual and physical realms.
Some of the major players in the augmented and mixed reality market are Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc., Dell Inc., Magic Leap, Microsoft Corporation.
The augmented and mixed reality market is expected to register a CAGR of 38%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented and Mixed Reality Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented and Mixed Reality Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented and Mixed Reality Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented and Mixed Reality Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented and Mixed Reality Market Size & Forecast, 2020-2028
4.5.1 Augmented and Mixed Reality Market Size and Y-o-Y Growth
4.5.2 Augmented and Mixed Reality Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Head Mounted Displays (HMDs)
5.2.2 Head Up Displays (HUDs)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Healthcare
6.2.2 Industrial
6.2.3 Automotive
6.2.4 Aerospace and Defense
6.2.5 Education
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented and Mixed Reality Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented and Mixed Reality Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Head Mounted Displays (HMDs)
9.6.2 Head Up Displays (HUDs)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Healthcare
9.10.2 Industrial
9.10.3 Automotive
9.10.4 Aerospace and Defense
9.10.5 Education
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Head Mounted Displays (HMDs)
10.6.2 Head Up Displays (HUDs)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Healthcare
10.10.2 Industrial
10.10.3 Automotive
10.10.4 Aerospace and Defense
10.10.5 Education
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Head Mounted Displays (HMDs)
11.6.2 Head Up Displays (HUDs)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Healthcare
11.10.2 Industrial
11.10.3 Automotive
11.10.4 Aerospace and Defense
11.10.5 Education
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Head Mounted Displays (HMDs)
12.6.2 Head Up Displays (HUDs)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Healthcare
12.10.2 Industrial
12.10.3 Automotive
12.10.4 Aerospace and Defense
12.10.5 Education
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Head Mounted Displays (HMDs)
13.6.2 Head Up Displays (HUDs)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Healthcare
13.10.2 Industrial
13.10.3 Automotive
13.10.4 Aerospace and Defense
13.10.5 Education
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented and Mixed Reality Market: Competitive Dashboard
14.2 Global Augmented and Mixed Reality Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Microsoft Corporation
14.3.2 Meta Company
14.3.3 Vuzix Corporation
14.3.4 ODG
14.3.5 Seiko Epson Corporation
14.3.6 DAQRI
14.3.7 Samsung Electronics Co., Ltd.
14.3.8 Acer Inc.
14.3.9 Dell Inc.
14.3.10 Magic Leap
14.3.11 Microsoft Corporation
