Market Overview:
Augmented Reality (AR) Shopping is a technology that merges the digital and physical worlds, providing shoppers with an interactive experience that allows them to view products in a new way. AR Shopping can be used for household supplies, such as furniture or appliances, or for consumer goods, such as clothing or cosmetics. The global market for AR Shopping is expected to grow at a CAGR of 33.5% from 2018 to 2030. Some of the factors driving this growth include the increasing use of smartphones and tablets, rising demand for immersive shopping experiences, and growing interest in e-commerce.
 Shopping Industry Outlook.svg)
Product Definition:
Augmented Reality Shopping is the process of using technology to combine the real world with the virtual world. This can be done by adding digital elements to a live view or by layering virtual objects over an image of the real world. AR Shopping is important because it allows customers to get a better idea of what they are buying. It also allows them to see how products would look in their home before making a purchase.
Cloud-based:
Cloud-based AR shopping is a technology that allows shoppers to view the product in its real-time 3D environment. The technology uses data from the internet and sensors placed around products to create a realistic image of the product. It also helps shoppers compare different products by allowing them to move around an object in three dimensions, thus enhancing their viewing experience.
On-premises:
On-premises is a term used for the software and hardware systems that are installed at the customer's site. The on-premises solutions require an end to end solution for managing data, applications, and devices across all channels. These solutions offer high security as they are installed at the organization's site rather than cloud based which makes it difficult to tamper with or damage data.
Application Insights:
The application segment is segregated into consumer goods and household supplies. The consumer goods segment dominated the global market in 2017, owing to the increasing adoption of smartphones and tablets across various end-use industries such as retail, travel & tourism, entertainment, automotive and education. Moreover, technological advancements in smart glasses will further boost product demand over the forecast period.
The household supplies segment is expected to witness significant growth over the forecast period due to augmented reality technology being implemented for shopping on online platforms by major e-commerce players such as Amazon and Alibaba Group Holding Ltd., which will result in increased sales for retailers globally. Furthermore, companies are also focusing on developing their mobile applications with a focus on AR functionality which can be used by customers for researching products before purchasing them from stores or online vendors.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of key players such as Apple, Inc.; Google LLC; Microsoft Corporation; and Facebook. These companies are investing heavily in augmented reality technology and related products such as head-mounted displays (HMDs) and cameras, which is expected to drive regional growth over the forecast period.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing investments by industry giants such as Samsung Electronics Co., Ltd.; Alibaba Group Holding Limited; HTC Corporation; Lenovo Group Limited; BBK Electronics Corporation Ltd.; China Mobile communications Corp.; Sony Corporation; Nikon Corp.; Fujifilm Holdings Co., Ltd.; Panasonic Corporation; LG Electronics Inc. These companies are developing new augmented reality based applications for consumers, thereby driving regional demand. Moreover, these players are also making strategic partnerships with other industry giants or startups with innovative AR technology that will fuel market development further.
Growth Factors:
- Increasing demand for AR shopping from retail sector
- Rising demand for AR shopping from e-commerce sector
- Advent of new technologies and platforms supporting AR Shopping
- Growing awareness about the benefits of AR Shopping among consumers
- Increasing number of merchants offering AR Shopping facilities
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Reality (AR) Shopping Market Research Report
By Type
Cloud-based, On-premises
By Application
Household Supplies, Consumer Goods
By Companies
Home Depot, IKEA, Wayfair, Target, Sephora, Amazon, Nike, Warby Parker, Anthropologie, Magnolia Market
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
152
Number of Tables & Figures
107
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Reality (AR) Shopping Market Report Segments:
The global Augmented Reality (AR) Shopping market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household Supplies, Consumer Goods
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Home Depot
- IKEA
- Wayfair
- Target
- Sephora
- Amazon
- Nike
- Warby Parker
- Anthropologie
- Magnolia Market
 Shopping Market Overview.svg)
Highlights of The Augmented Reality (AR) Shopping Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Household Supplies
- Consumer Goods
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Reality (AR) Shopping Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Shopping Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented Reality (AR) Shopping is a new way for consumers to shop in the physical world by using digital content to overlay objects in the real world. This technology allows shoppers to see products and compare them side-by-side before they make a purchase.
Some of the major companies in the augmented reality (ar) shopping market are Home Depot, IKEA, Wayfair, Target, Sephora, Amazon, Nike, Warby Parker, Anthropologie, Magnolia Market.
The augmented reality (ar) shopping market is expected to grow at a compound annual growth rate of 33.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented Reality (AR) Shopping Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented Reality (AR) Shopping Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented Reality (AR) Shopping Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented Reality (AR) Shopping Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented Reality (AR) Shopping Market Size & Forecast, 2018-2028
4.5.1 Augmented Reality (AR) Shopping Market Size and Y-o-Y Growth
4.5.2 Augmented Reality (AR) Shopping Market Absolute $ Opportunity
Chapter 5 Global Augmented Reality (AR) Shopping Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Augmented Reality (AR) Shopping Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Augmented Reality (AR) Shopping Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Augmented Reality (AR) Shopping Market Size Forecast by Applications
6.2.1 Household Supplies
6.2.2 Consumer Goods
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented Reality (AR) Shopping Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented Reality (AR) Shopping Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Augmented Reality (AR) Shopping Analysis and Forecast
9.1 Introduction
9.2 North America Augmented Reality (AR) Shopping Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Augmented Reality (AR) Shopping Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Augmented Reality (AR) Shopping Market Size Forecast by Applications
9.10.1 Household Supplies
9.10.2 Consumer Goods
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Augmented Reality (AR) Shopping Analysis and Forecast
10.1 Introduction
10.2 Europe Augmented Reality (AR) Shopping Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Augmented Reality (AR) Shopping Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Augmented Reality (AR) Shopping Market Size Forecast by Applications
10.10.1 Household Supplies
10.10.2 Consumer Goods
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Augmented Reality (AR) Shopping Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Augmented Reality (AR) Shopping Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Augmented Reality (AR) Shopping Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Augmented Reality (AR) Shopping Market Size Forecast by Applications
11.10.1 Household Supplies
11.10.2 Consumer Goods
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Augmented Reality (AR) Shopping Analysis and Forecast
12.1 Introduction
12.2 Latin America Augmented Reality (AR) Shopping Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Augmented Reality (AR) Shopping Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Augmented Reality (AR) Shopping Market Size Forecast by Applications
12.10.1 Household Supplies
12.10.2 Consumer Goods
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Augmented Reality (AR) Shopping Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Augmented Reality (AR) Shopping Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Augmented Reality (AR) Shopping Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Augmented Reality (AR) Shopping Market Size Forecast by Applications
13.10.1 Household Supplies
13.10.2 Consumer Goods
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented Reality (AR) Shopping Market: Competitive Dashboard
14.2 Global Augmented Reality (AR) Shopping Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Home Depot
14.3.2 IKEA
14.3.3 Wayfair
14.3.4 Target
14.3.5 Sephora
14.3.6 Amazon
14.3.7 Nike
14.3.8 Warby Parker
14.3.9 Anthropologie
14.3.10 Magnolia Market
