Market Overview:
The global augmented reality book market is expected to grow at a CAGR of over 25% during the forecast period from 2018 to 2030. The increasing demand for AR books from the education sector is one of the major factors driving the growth of this market. Additionally, rising adoption of AR books by commercial establishments for marketing and promotional activities is also propelling the growth of this market. However, high cost associated with development and deployment of AR content may restrain the growth of this market to some extent during the forecast period. On basis on type, phone based augmented reality book segment accounted for majority share in global augmented reality book market in 2017 and it is projected to maintain its dominance throughout forecast period. Tablet-based augmented reality book segment is anticipated to grow at highest CAGR during forecast period owing to increase in demand for such devices across globe. On basis on application, home use segment held largest share in global augmented reality book market in 2017 and it is projected retain its dominance throughout forecast period due growing trend among consumers towards using such technology at home environment .
Product Definition:
An augmented reality book is a book that uses augmented reality technology to merge digital content with the physical world. This technology allows users to interact with virtual objects that are superimposed onto the pages of a real book. Augmented reality books can be used for educational purposes, as well as for entertainment purposes.
Phone:
The global augmented reality book market size was valued at USD 2.5 billion in 2017 and is expected to register a CAGR of XX% over the forecast period. The industry has witnessed considerable growth owing to rising consumer inclination toward e-books, coupled with increasing penetration of smartphones across the globe.
Tablet:
Tablet is a display device that consists of a flat panel with an input mechanism, which can be used for viewing or editing documents. It has features such as larger screen size and better resolution. The most commonly used tablets are those with 10-inch screens, but they can be found in sizes ranging from 7 inches to 32 inches. They are lightweight and thin compared to the laptops; hence they are easily portable along with offering high portability due to their light weight feature.
Application Insights:
The commercial use of the technology is expected to dominate the global augmented reality book market, accounting for more than 55% share by 2030. The increasing adoption of AR in various industries such as education, training and corporate learning, marketing and advertising, medical education and gaming is expected to drive the segment growth over the forecast period.
The home use segment accounted for a significant share in 2017 owing to rising consumer interest towards advanced technologies such as AR. Consumers are using these devices at home for playing games or watching videos on YouTube or Netflix with their families. Moreover, users can play together using this technology which increases its popularity among children who have access to smartphones or tablets at an early age. This factor is anticipated to increase demand from parents over next few years resulting in increased adoption of these devices at homes globally.
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to high product demand and usage in education. The U.S.-based companies are focusing on developing AR technology by integrating it with textbooks, e-books, and digital content. These developments are anticipated to boost industry growth in North America during the forecast period.
Asia Pacific is projected to emerge as a lucrative region for augmented reality books due to increasing smartphone penetration coupled with rising disposable income of consumers in countries such as China and India. Furthermore, growing investments by tech giants such as Google LLC; Samsung Electronics Co., Ltd.; HTC Corporation; Alibaba Group Holding Limited; Lenovo Group Ltd.
Growth Factors:
- Increasing demand for AR books from the education sector
- Proliferation of AR-enabled devices
- Growing popularity of eBooks and eReaders
- Rising demand for interactive books
- Technological advancements in augmented reality
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Reality Book Market Research Report
By Type
Phone, Tablet
By Application
Home Use, Commercial Use
By Companies
Samsung, Microsoft, Google, FaceBook, Carl Zeiss, Baofeng, Sony, Razer, HTC, Daqri, AMD, Atheer, Meta, CastAR, Skully, HP, Antvr, Lumus, Fove, Sulon, JINWEIDU, Virglass, Emaxv
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
176
Number of Tables & Figures
124
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Reality Book Market Report Segments:
The global Augmented Reality Book market is segmented on the basis of:
Types
Phone, Tablet
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Home Use, Commercial Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Samsung
- Microsoft
- Google
- FaceBook
- Carl Zeiss
- Baofeng
- Sony
- Razer
- HTC
- Daqri
- AMD
- Atheer
- Meta
- CastAR
- Skully
- HP
- Antvr
- Lumus
- Fove
- Sulon
- JINWEIDU
- Virglass
- Emaxv
Highlights of The Augmented Reality Book Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Phone
- Tablet
- By Application:
- Home Use
- Commercial Use
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Reality Book Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented Reality Book is a digital book that uses augmented reality technology to overlay images and videos on top of the physical pages. This allows readers to see the content in a new way, by adding additional layers of information or entertainment.
Some of the key players operating in the augmented reality book market are Samsung, Microsoft, Google, FaceBook, Carl Zeiss, Baofeng, Sony, Razer, HTC, Daqri, AMD, Atheer, Meta, CastAR, Skully, HP, Antvr, Lumus, Fove, Sulon, JINWEIDU, Virglass, Emaxv.
The augmented reality book market is expected to register a CAGR of 25%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented Reality Book Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented Reality Book Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented Reality Book Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented Reality Book Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented Reality Book Market Size & Forecast, 2020-2028
4.5.1 Augmented Reality Book Market Size and Y-o-Y Growth
4.5.2 Augmented Reality Book Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Phone
5.2.2 Tablet
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Home Use
6.2.2 Commercial Use
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented Reality Book Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented Reality Book Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Phone
9.6.2 Tablet
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Home Use
9.10.2 Commercial Use
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Phone
10.6.2 Tablet
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Home Use
10.10.2 Commercial Use
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Phone
11.6.2 Tablet
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Home Use
11.10.2 Commercial Use
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Phone
12.6.2 Tablet
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Home Use
12.10.2 Commercial Use
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Phone
13.6.2 Tablet
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Home Use
13.10.2 Commercial Use
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented Reality Book Market: Competitive Dashboard
14.2 Global Augmented Reality Book Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Samsung
14.3.2 Microsoft
14.3.3 Google
14.3.4 FaceBook
14.3.5 Carl Zeiss
14.3.6 Baofeng
14.3.7 Sony
14.3.8 Razer
14.3.9 HTC
14.3.10 Daqri
14.3.11 AMD
14.3.12 Atheer
14.3.13 Meta
14.3.14 CastAR
14.3.15 Skully
14.3.16 HP
14.3.17 Antvr
14.3.18 Lumus
14.3.19 Fove
14.3.20 Sulon
14.3.21 JINWEIDU
14.3.22 Virglass
14.3.23 Emaxv
