Market Overview:
The global augmented reality products and services market is expected to grow at a CAGR of over 36% during the forecast period from 2018 to 2030. The increasing demand for AR products and services in commercial applications is one of the key factors driving the growth of this market. The growing demand for AR in retail, healthcare, education, and other commercial sectors is expected to propel the growth of this market in the coming years. Additionally, rising investments by leading players in research and development activities are also contributing to the growth of this market. However, high implementation costs associated with AR technology are restraining its wider adoption across various industries.
Product Definition:
Augmented Reality products and services are used to enhance or modify an individual's existing reality by providing additional digital content. This can be done through a number of different methods, including but not limited to: adding digital elements into the physical world through a mobile device or headset, tracking physical objects and overlaying digital information on top of them, or using virtual reality technology to create an entirely simulated environment. Augmented Reality is important because it can provide users with new and unique ways of interacting with the world around them. It has the potential to change how people learn, work, play, and communicate.
Hardware and Devices:
Hardware and devices are the core of any augmented reality products and services. They are used in all types of AR applications such as mobile, virtual & real world glasses, smart wearables, etc. Hardware is expected to grow at a higher CAGR during the forecast period owing to its increasing demand from various application areas including healthcare & medical (wearable devices), consumer electronics (glasses or lenses), industrial automation/ robotics (depth cameras) among others.
Software and Services:
Software and services are used in the development of augmented reality products and services. The global market is expected to witness significant growth over the forecast period owing to increasing investments by companies for innovation in AR technology.
The software segment includes tools, libraries, engines, middleware, and other software that aids in creating 3D content or an experience based on a 2D image or video.
Application Insights:
The commercial use segment dominated the global augmented reality products and services market, accounting for more than 60.0% share of the total revenue in 2017. The growth can be attributed to increasing adoption of AR applications across several industries such as construction, engineering, automotive & transportation, and retailing. Moreover, companies are investing heavily in developing new products and services based on augmented reality technology which is expected to drive the demand further over the forecast period.
For instance, In November 2016; Microsoft announced a partnership with Osterhout Design Group (ODG) to develop innovative mixed reality solutions for enterprise customers globally. Under this partnership; ODG will design advanced headsets using Microsoft HoloLens technology along with OEMs who are engaged in manufacturing VR/AR devices for business users globally.
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to early adoption of augmented reality technology. The region accounted for more than 35% revenue share in 2016 and is anticipated to grow at a significant rate over the forecast period. North America was followed by Europe, which accounted for more than 30% of global revenue in 2016. Asia Pacific also contributed significantly towards global revenues with a share of nearly 25%. AR technology has been integrated into several government programs and education institutes in China, Japan, Australia and South Korea among other countries.
Growth Factors:
- Increasing demand for AR products and services in the retail sector for enhanced customer experience
- Growing demand from the automotive industry for advanced AR applications in design, development, and marketing
- Proliferation of AR-enabled smartphones and tablets that will drive wider adoption of AR products and services
- Rising popularity of location-based augmented reality games and apps
- Development of innovative new applications for augmented reality that will create opportunities for growth
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Reality Products and Services Market Research Report
By Type
Hardware and Devices, Software and Services
By Application
Consumer, Commercial Use
By Companies
Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental, Visteon, Eon Reality, Vuzix, Zugara, MAXST, Infinity Augmented Reality, Apple, Intel
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
223
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Reality Products and Services Market Report Segments:
The global Augmented Reality Products and Services market is segmented on the basis of:
Types
Hardware and Devices, Software and Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Consumer, Commercial Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Microsoft
- Oculus VR (Facebook)
- Sony
- Samsung Electronics
- HTC
- PTC
- Wikitude GmbH
- Magic Leap
- Osterhout Design Group
- Daqri
- Blippar
- Upskill
- Continental
- Visteon
- Eon Reality
- Vuzix
- Zugara
- MAXST
- Infinity Augmented Reality
- Apple
- Intel
Highlights of The Augmented Reality Products and Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hardware and Devices
- Software and Services
- By Application:
- Consumer
- Commercial Use
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Reality Products and Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented reality products and services are those that use technology to superimpose digital information on a user's view of the real world. This can be done in a number of ways, including through apps on smartphones and tablets, games for devices like the Nintendo Wii U or Microsoft Xbox One, or even through glasses like Google Glass.
Some of the key players operating in the augmented reality products and services market are Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental, Visteon, Eon Reality, Vuzix, Zugara, MAXST, Infinity Augmented Reality, Apple, Intel.
The augmented reality products and services market is expected to grow at a compound annual growth rate of 36%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented Reality Products and Services Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented Reality Products and Services Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented Reality Products and Services Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented Reality Products and Services Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented Reality Products and Services Market Size & Forecast, 2018-2028
4.5.1 Augmented Reality Products and Services Market Size and Y-o-Y Growth
4.5.2 Augmented Reality Products and Services Market Absolute $ Opportunity
Chapter 5 Global Augmented Reality Products and Services Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Augmented Reality Products and Services Market Size Forecast by Type
5.2.1 Hardware and Devices
5.2.2 Software and Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Augmented Reality Products and Services Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Augmented Reality Products and Services Market Size Forecast by Applications
6.2.1 Consumer
6.2.2 Commercial Use
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented Reality Products and Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented Reality Products and Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Augmented Reality Products and Services Analysis and Forecast
9.1 Introduction
9.2 North America Augmented Reality Products and Services Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Augmented Reality Products and Services Market Size Forecast by Type
9.6.1 Hardware and Devices
9.6.2 Software and Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Augmented Reality Products and Services Market Size Forecast by Applications
9.10.1 Consumer
9.10.2 Commercial Use
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Augmented Reality Products and Services Analysis and Forecast
10.1 Introduction
10.2 Europe Augmented Reality Products and Services Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Augmented Reality Products and Services Market Size Forecast by Type
10.6.1 Hardware and Devices
10.6.2 Software and Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Augmented Reality Products and Services Market Size Forecast by Applications
10.10.1 Consumer
10.10.2 Commercial Use
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Augmented Reality Products and Services Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Augmented Reality Products and Services Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Augmented Reality Products and Services Market Size Forecast by Type
11.6.1 Hardware and Devices
11.6.2 Software and Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Augmented Reality Products and Services Market Size Forecast by Applications
11.10.1 Consumer
11.10.2 Commercial Use
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Augmented Reality Products and Services Analysis and Forecast
12.1 Introduction
12.2 Latin America Augmented Reality Products and Services Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Augmented Reality Products and Services Market Size Forecast by Type
12.6.1 Hardware and Devices
12.6.2 Software and Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Augmented Reality Products and Services Market Size Forecast by Applications
12.10.1 Consumer
12.10.2 Commercial Use
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Augmented Reality Products and Services Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Augmented Reality Products and Services Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Augmented Reality Products and Services Market Size Forecast by Type
13.6.1 Hardware and Devices
13.6.2 Software and Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Augmented Reality Products and Services Market Size Forecast by Applications
13.10.1 Consumer
13.10.2 Commercial Use
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented Reality Products and Services Market: Competitive Dashboard
14.2 Global Augmented Reality Products and Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Microsoft
14.3.3 Oculus VR (Facebook)
14.3.4 Sony
14.3.5 Samsung Electronics
14.3.6 HTC
14.3.7 PTC
14.3.8 Wikitude GmbH
14.3.9 Magic Leap
14.3.10 Osterhout Design Group
14.3.11 Daqri
14.3.12 Blippar
14.3.13 Upskill
14.3.14 Continental
14.3.15 Visteon
14.3.16 Eon Reality
14.3.17 Vuzix
14.3.18 Zugara
14.3.19 MAXST
14.3.20 Infinity Augmented Reality
14.3.21 Apple
14.3.22 Intel
