Market Overview:
Augmented Shopping Solution Market is expected to grow at a CAGR of XX% and is projected to reach USD XX million by 2030. The market growth can be attributed to the increasing demand for augmented shopping solution in various applications such as home goods, consumer goods, automotive, grocery, and other applications. Moreover, the growing demand for AR-based shopping solutions is also fueling the market growth. However, lack of awareness about augmented shopping solution among consumers may restrain the market growth during the forecast period. The global augmented shopping solution market can be segmented on the basis of type into AR-based solutions, VR-based solutions,, webAR-based solutions,, and 3D assets-based solutions. The AR-based segment is expected to hold a major share in terms of revenue during 2018–2030 owing to its ability to provide an enhanced customer experience with real time product visualization. VR based Solutions are anticipated witness highest CAGR over 2018–2030 due mainly due their ability create an immersive virtual environment which helps customers experience products before making purchase decisions In terms of application ,the home good segment held majority share in 2017 and it is projected that this trend would continue throughout forecast period .
Product Definition:
An augmented shopping solution is a technology-based platform that helps retailers and shoppers to interact and transact more efficiently. The solution provides a virtual space where shoppers can view product information, ratings, and reviews. They can also make purchases and receive real-time updates on order statuses. For retailers, the solution offers an efficient way to manage inventory and sales data.
Augmented Reality (AR):
Augmented reality (AR) is a combination of real-world and virtual technologies. It creates a digital environment where users can interact with the digital world through devices such as smartphones, tablets, and wearable technology. AR enables shoppers to view products in their natural environment by overlaying product information on the screen of an application or device.
Virtual Reality (VR):
Virtual reality (VR) is a technology that creates an experience where the user is involved in a three-dimensional world with real people, animals, objects etc. The technology has evolved over decades and was initially used for military training purposes. However, it has been commercialized and is being used by various industries including entertainment, gaming and advertising among others.
Application Insights:
The application segment is segregated into home goods, consumer goods, automotive, grocery and other. The home good segment dominated the market in 2017 and is expected to maintain its lead over the forecast period. This can be attributed to growing adoption of augmented reality applications for shopping on smartphones. For instance, Ikea has started a trial run of an AR app that allows customers to place furniture virtually at their desired location and view different angles of it. Such initiatives by prominent players are expected to boost industry growth over the coming years.
The consumer goods segment is also anticipated witness significant growth during the forecast period owing to increasing adoption of smart glasses for shopping purposes as well as entertainment purposes (watching movies).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to early adoption of technology and presence of prominent players such as Apple Inc., Google LLC, Microsoft Corporation. Moreover, increasing investments by companies for developing innovative products are projected to drive growth in this region. For instance, In January 2018, Walmart Labs developed a new AR app that allows customers to visualize how furniture will look in their home before buying it.
Asia Pacific is anticipated to be the fastest-growing regional market from 2018 to 2030 due rising internet penetration and growing smartphone adoption rates across countries such as China and Japan; these two countries accounted for more than 50% of all smartphone devices sold worldwide in 2017. Furthermore, increasing e-commerce sales across various application categories including consumer goods; automotive; home improvement & furnishing products etc.
Growth Factors:
- Increasing demand for convenient and hassle-free shopping experience
- Proliferation of smartphones and other mobile devices
- Rising trend of online shopping and e-commerce
- Growing popularity of AR technology
- Emergence of new retail formats such as pop-up stores
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Shopping Solution Market Research Report
By Type
Augmented Reality (AR), Virtual Reality (VR), WebAR, 3D Assets
By Application
Home Goods, Consumer Goods, Automotive, Grocery, Other
By Companies
Apple, Augment, Blippar, Google, Holition, Imaginate Technologies, Marxent Labs, Microsoft, Modiface, PTC, ViewAR GmbH, Wikitude GmbH, Zugara
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
149
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Shopping Solution Market Report Segments:
The global Augmented Shopping Solution market is segmented on the basis of:
Types
Augmented Reality (AR), Virtual Reality (VR), WebAR, 3D Assets
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Home Goods, Consumer Goods, Automotive, Grocery, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Augment
- Blippar
- Google
- Holition
- Imaginate Technologies
- Marxent Labs
- Microsoft
- Modiface
- PTC
- ViewAR GmbH
- Wikitude GmbH
- Zugara
Highlights of The Augmented Shopping Solution Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Augmented Reality (AR)
- Virtual Reality (VR)
- WebAR
- 3D Assets
- By Application:
- Home Goods
- Consumer Goods
- Automotive
- Grocery
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Shopping Solution Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented shopping is a technology that allows shoppers to interact with products in a digital space. This can include viewing product information, reviews, and ratings; browsing through product categories; and making purchase decisions.
Some of the major players in the augmented shopping solution market are Apple, Augment, Blippar, Google, Holition, Imaginate Technologies, Marxent Labs, Microsoft, Modiface, PTC, ViewAR GmbH, Wikitude GmbH, Zugara.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented Shopping Solution Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented Shopping Solution Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented Shopping Solution Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented Shopping Solution Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented Shopping Solution Market Size & Forecast, 2018-2028
4.5.1 Augmented Shopping Solution Market Size and Y-o-Y Growth
4.5.2 Augmented Shopping Solution Market Absolute $ Opportunity
Chapter 5 Global Augmented Shopping Solution Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Augmented Shopping Solution Market Size Forecast by Type
5.2.1 Augmented Reality (AR)
5.2.2 Virtual Reality (VR)
5.2.3 WebAR
5.2.4 3D Assets
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Augmented Shopping Solution Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Augmented Shopping Solution Market Size Forecast by Applications
6.2.1 Home Goods
6.2.2 Consumer Goods
6.2.3 Automotive
6.2.4 Grocery
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented Shopping Solution Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented Shopping Solution Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Augmented Shopping Solution Analysis and Forecast
9.1 Introduction
9.2 North America Augmented Shopping Solution Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Augmented Shopping Solution Market Size Forecast by Type
9.6.1 Augmented Reality (AR)
9.6.2 Virtual Reality (VR)
9.6.3 WebAR
9.6.4 3D Assets
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Augmented Shopping Solution Market Size Forecast by Applications
9.10.1 Home Goods
9.10.2 Consumer Goods
9.10.3 Automotive
9.10.4 Grocery
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Augmented Shopping Solution Analysis and Forecast
10.1 Introduction
10.2 Europe Augmented Shopping Solution Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Augmented Shopping Solution Market Size Forecast by Type
10.6.1 Augmented Reality (AR)
10.6.2 Virtual Reality (VR)
10.6.3 WebAR
10.6.4 3D Assets
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Augmented Shopping Solution Market Size Forecast by Applications
10.10.1 Home Goods
10.10.2 Consumer Goods
10.10.3 Automotive
10.10.4 Grocery
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Augmented Shopping Solution Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Augmented Shopping Solution Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Augmented Shopping Solution Market Size Forecast by Type
11.6.1 Augmented Reality (AR)
11.6.2 Virtual Reality (VR)
11.6.3 WebAR
11.6.4 3D Assets
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Augmented Shopping Solution Market Size Forecast by Applications
11.10.1 Home Goods
11.10.2 Consumer Goods
11.10.3 Automotive
11.10.4 Grocery
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Augmented Shopping Solution Analysis and Forecast
12.1 Introduction
12.2 Latin America Augmented Shopping Solution Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Augmented Shopping Solution Market Size Forecast by Type
12.6.1 Augmented Reality (AR)
12.6.2 Virtual Reality (VR)
12.6.3 WebAR
12.6.4 3D Assets
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Augmented Shopping Solution Market Size Forecast by Applications
12.10.1 Home Goods
12.10.2 Consumer Goods
12.10.3 Automotive
12.10.4 Grocery
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Augmented Shopping Solution Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Augmented Shopping Solution Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Augmented Shopping Solution Market Size Forecast by Type
13.6.1 Augmented Reality (AR)
13.6.2 Virtual Reality (VR)
13.6.3 WebAR
13.6.4 3D Assets
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Augmented Shopping Solution Market Size Forecast by Applications
13.10.1 Home Goods
13.10.2 Consumer Goods
13.10.3 Automotive
13.10.4 Grocery
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented Shopping Solution Market: Competitive Dashboard
14.2 Global Augmented Shopping Solution Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Apple
14.3.2 Augment
14.3.3 Blippar
14.3.4 Google
14.3.5 Holition
14.3.6 Imaginate Technologies
14.3.7 Marxent Labs
14.3.8 Microsoft
14.3.9 Modiface
14.3.10 PTC
14.3.11 ViewAR GmbH
14.3.12 Wikitude GmbH
14.3.13 Zugara
