Market Overview:
The global augmented shopping systems market is expected to grow at a CAGR of over 25% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for AR and VR technologies across different industries, rising adoption of e-commerce platforms, and growing need for customer engagement. Based on type, the global augmented shopping systems market is segmented into AR, VR, webAR, and 3D assets. The AR segment is expected to hold the largest share of the market in 2018 owing to its growing popularity among consumers for its immersive experience. By application, the home goods segment is expected to account for the largest share of the market in 2018 followed by consumer goods and automotive segments.
Product Definition:
Augmented Shopping Systems are systems that use technology to improve the shopping experience. They can include features like online shopping, in-store kiosks, and mobile apps. The importance of Augmented Shopping Systems is that they make it easier for shoppers to find what they need and make purchases quickly and easily. They also provide a more convenient way for shoppers to access information about products and compare prices.
Augmented Reality (AR):
Augmented reality (AR) is a combination of real-world and virtual technologies, where the digital objects appear to be present in the natural environment. It is an experience-based technology that enhances or extends physical reality using software programs and devices. AR enables users to access information, travel, communicate with people & businesses etc., through mobile phones or other devices.
Virtual Reality (VR):
Virtual reality (VR) is a technology that creates an experience where the user is transported to a different environment. It can be used in many applications such as gaming, social media, travel & tourism, medical training and much more. VR has gained significant traction in recent years owing to technological advancements and high usage of smart devices including smartphones & tablets coupled with enhanced computer graphics.
Application Insights:
The global augmented shopping systems market is segmented by application into home goods, consumer goods, automotive, grocery and other. The home good segment dominated the market in 2017 and is expected to maintain its lead over the forecast period. This can be attributed to increasing adoption of smartphones which enable consumers to have a digital experience while shopping in stores or online. Furthermore, technological advancements such as integration of GPS with mobile devices are further driving growth for this segment.
The consumer goods segment is anticipated register a significant CAGR over the forecast period owing to rising demand for products from various industries including electronics, fashion apparel and cosmetics among others that use augmented reality applications during their sales promotions or product launches.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2017. The region is expected to continue its dominance over the forecast period, with a notable increase in consumer spending on augmented reality applications. This can be attributed to growing AR technology adoption across various industries such as entertainment, retail and tourism.
The Asia Pacific regional market for augmented shopping systems is anticipated to witness significant growth over the forecast period owing to increasing investments from companies operating within this industry as well as startups looking for potential opportunities offered by these technologies. Moreover, increasing smartphone penetration rates coupled with rising internet usage rates are likely to contribute significantly towards regional growth trends during the same period. Europe also accounted for a considerable share of revenue generated within 2017 owing to early adoption of these technologies across several countries such as Germany and U.K., which paved way for high industry penetration rates there compared with other regions during that year (excluding North America).
Growth Factors:
- Increasing demand for convenient and efficient shopping experience
- Proliferation of smartphones and other mobile devices
- Rising trend of online shopping and e-commerce
- Advances in technology and augmented reality platforms
- Growing number of retail stores adopting augmented shopping systems
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Shopping Systems Market Research Report
By Type
Augmented Reality (AR), Virtual Reality (VR), WebAR, 3D Assets
By Application
Home Goods, Consumer Goods, Automotive, Grocery, Other
By Companies
Apple, Augment, Blippar, Google, Holition, Imaginate Technologies, Marxent Labs, Microsoft, Modiface, PTC, ViewAR GmbH, Wikitude GmbH, Zugara
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
177
Number of Tables & Figures
124
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Shopping Systems Market Report Segments:
The global Augmented Shopping Systems market is segmented on the basis of:
Types
Augmented Reality (AR), Virtual Reality (VR), WebAR, 3D Assets
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Home Goods, Consumer Goods, Automotive, Grocery, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Augment
- Blippar
- Google
- Holition
- Imaginate Technologies
- Marxent Labs
- Microsoft
- Modiface
- PTC
- ViewAR GmbH
- Wikitude GmbH
- Zugara
Highlights of The Augmented Shopping Systems Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Augmented Reality (AR)
- Virtual Reality (VR)
- WebAR
- 3D Assets
- By Application:
- Home Goods
- Consumer Goods
- Automotive
- Grocery
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Shopping Systems Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented shopping systems are computer-based platforms that allow shoppers to interact with retailers through a variety of digital channels, including online, mobile apps, and in-store kiosks. These systems can help shoppers find the products theyu2019re looking for and make purchase decisions faster than ever before.
Some of the major companies in the augmented shopping systems market are Apple, Augment, Blippar, Google, Holition, Imaginate Technologies, Marxent Labs, Microsoft, Modiface, PTC, ViewAR GmbH, Wikitude GmbH, Zugara.
The augmented shopping systems market is expected to grow at a compound annual growth rate of 25%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Augmented Shopping Systems Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Augmented Shopping Systems Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Augmented Shopping Systems Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Augmented Shopping Systems Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Augmented Shopping Systems Market Size & Forecast, 2018-2028
4.5.1 Augmented Shopping Systems Market Size and Y-o-Y Growth
4.5.2 Augmented Shopping Systems Market Absolute $ Opportunity
Chapter 5 Global Augmented Shopping Systems Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Augmented Shopping Systems Market Size Forecast by Type
5.2.1 Augmented Reality (AR)
5.2.2 Virtual Reality (VR)
5.2.3 WebAR
5.2.4 3D Assets
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Augmented Shopping Systems Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Augmented Shopping Systems Market Size Forecast by Applications
6.2.1 Home Goods
6.2.2 Consumer Goods
6.2.3 Automotive
6.2.4 Grocery
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Augmented Shopping Systems Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Augmented Shopping Systems Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Augmented Shopping Systems Analysis and Forecast
9.1 Introduction
9.2 North America Augmented Shopping Systems Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Augmented Shopping Systems Market Size Forecast by Type
9.6.1 Augmented Reality (AR)
9.6.2 Virtual Reality (VR)
9.6.3 WebAR
9.6.4 3D Assets
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Augmented Shopping Systems Market Size Forecast by Applications
9.10.1 Home Goods
9.10.2 Consumer Goods
9.10.3 Automotive
9.10.4 Grocery
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Augmented Shopping Systems Analysis and Forecast
10.1 Introduction
10.2 Europe Augmented Shopping Systems Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Augmented Shopping Systems Market Size Forecast by Type
10.6.1 Augmented Reality (AR)
10.6.2 Virtual Reality (VR)
10.6.3 WebAR
10.6.4 3D Assets
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Augmented Shopping Systems Market Size Forecast by Applications
10.10.1 Home Goods
10.10.2 Consumer Goods
10.10.3 Automotive
10.10.4 Grocery
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Augmented Shopping Systems Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Augmented Shopping Systems Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Augmented Shopping Systems Market Size Forecast by Type
11.6.1 Augmented Reality (AR)
11.6.2 Virtual Reality (VR)
11.6.3 WebAR
11.6.4 3D Assets
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Augmented Shopping Systems Market Size Forecast by Applications
11.10.1 Home Goods
11.10.2 Consumer Goods
11.10.3 Automotive
11.10.4 Grocery
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Augmented Shopping Systems Analysis and Forecast
12.1 Introduction
12.2 Latin America Augmented Shopping Systems Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Augmented Shopping Systems Market Size Forecast by Type
12.6.1 Augmented Reality (AR)
12.6.2 Virtual Reality (VR)
12.6.3 WebAR
12.6.4 3D Assets
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Augmented Shopping Systems Market Size Forecast by Applications
12.10.1 Home Goods
12.10.2 Consumer Goods
12.10.3 Automotive
12.10.4 Grocery
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Augmented Shopping Systems Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Augmented Shopping Systems Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Augmented Shopping Systems Market Size Forecast by Type
13.6.1 Augmented Reality (AR)
13.6.2 Virtual Reality (VR)
13.6.3 WebAR
13.6.4 3D Assets
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Augmented Shopping Systems Market Size Forecast by Applications
13.10.1 Home Goods
13.10.2 Consumer Goods
13.10.3 Automotive
13.10.4 Grocery
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Augmented Shopping Systems Market: Competitive Dashboard
14.2 Global Augmented Shopping Systems Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Apple
14.3.2 Augment
14.3.3 Blippar
14.3.4 Google
14.3.5 Holition
14.3.6 Imaginate Technologies
14.3.7 Marxent Labs
14.3.8 Microsoft
14.3.9 Modiface
14.3.10 PTC
14.3.11 ViewAR GmbH
14.3.12 Wikitude GmbH
14.3.13 Zugara
