Market Overview:
The global baby wet wipes market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for baby wipes across the globe, owing to their various benefits such as easy portability, no need for water and soap, and ability to cleanse delicate skin. In addition, rising awareness about hygiene among parents is also propelling the demand for baby wet wipes globally. Based on type, the global baby wet wipes market can be segmented into with fragrance and without fragrance segments. The with fragrance segment is expected to account for a larger share of the market in terms of revenue due its properties such as freshness and antibacterial properties that offer a refreshing feel after use. Based on application, the global baby wet wipes market can be divided into cleanse wipe category (includes newborns), disinfectant wipe category (includes toddlers), and others (includes pregnant women).
Product Definition:
baby wet wipes are disposable cloths that are used to clean a baby's bottom. They are moistened with water or a cleansing solution and can be used to remove feces, urine, and other liquid body waste.
With Fragrance:
With fragrance, it is the concentration of perfumes or fragrances added to the product. With baby wet wipes, it is a combination of scents that are used in these products. They can be natural or artificial and can be based on essential oils as well as chemicals. The main reason for adding fragrance to baby wet wipes is so that they smell good when used on babies skin and not affect their delicate little respiratory system like perfume would if applied directly on the skin.
Without Fragrance:
Fragrance is without a doubt one of the most important ingredients in any kind of personal care product. It helps to enhance the quality of products and makes them more attractive to consumers. Fragrances are used in cosmetics, soaps, detergents, shampoos and baby wet wipes among others.
Application Insights:
The clean application segment dominated the global baby wet wipes market in 2017, accounting for more than 60.0% share of the total revenue. The growth can be attributed to increasing demand from parents for baby hygiene products with enhanced cleaning capabilities and superior hygiene standards. Moreover, stringent government regulations regarding infant hygiene and safety are driving the demand for clean applications across various industries including healthcare and food processing.
Disinfection is expected to be one of the fastest-growing segments over the forecast period owing to rising awareness about diseases such as chickenpox among children as well as adults in developed countries like U.S., Canada and Germany along with high incidences of tuberculosis among premature births worldwide which has resulted in increased focus on disease prevention through hygienic practices especially during early stages of life when babies are most susceptible to infections due to lack of immunity or resistance against viruses & bacteria at birth (1).
Regional Analysis:
North America dominated the global baby wet wipes market in 2017. Increasing number of nuclear families, coupled with busy working lifestyle is driving the demand for baby diapers, which is subsequently fueling the growth of this industry. In addition, increasing awareness regarding hygiene and cleanliness has led to increased demand for these products across this region.
Asia Pacific is expected to witness significant growth over the forecast period owing to changing lifestyles and rising disposable income especially among middle-class groups in developing countries such as China and India. Growing trend of nuclear families will also have a positive impact on regional market expansion over next eight years or so.
The European market was valued at USD X billion in 2017 owing to high birth rate across this region that requires constant supply.
Growth Factors:
- Increasing disposable income of the population: The disposable income of the population is increasing, which is resulting in an increase in the demand for baby wet wipes.
- Growing awareness about hygiene and sanitation: There is a growing awareness among people about hygiene and sanitation, which is leading to an increase in the demand for baby wet wipes.
- Rising number of working mothers: The number of working mothers is rising, which is resulting in an increased need for convenient methods to clean their babies’ hands and bottoms while on-the-go. Baby wet wipes fulfill this need perfectly.
- Proliferation of ecommerce platforms: Ecommerce platforms are proliferating rapidly, providing consumers with easy access to a wide variety of baby wet wipe brands and products at competitive prices. This has helped fuel the growth of the baby wet wipes market significantly over the past few years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Baby Wet Wipes Market Research Report
By Type
With Fragrance, Without Fragrance
By Application
Clean, Disinfect, Others
By Companies
Huggies (Kimberly-Clark), Pampers (Procter & Gamble ), Johnson&Johnson, Hengan Group, Aleva Naturals, WaterWipes, Babyganics, Mustela, Pigeon, KAS Direct, Abena North America, Dove, BumGenius, Bum Boosa
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
219
Number of Tables & Figures
154
Customization Available
Yes, the report can be customized as per your need.
Global Baby Wet Wipes Market Report Segments:
The global Baby Wet Wipes market is segmented on the basis of:
Types
With Fragrance, Without Fragrance
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Clean, Disinfect, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Huggies (Kimberly-Clark)
- Pampers (Procter & Gamble )
- Johnson&Johnson
- Hengan Group
- Aleva Naturals
- WaterWipes
- Babyganics
- Mustela
- Pigeon
- KAS Direct
- Abena North America
- Dove
- BumGenius
- Bum Boosa
Highlights of The Baby Wet Wipes Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- With Fragrance
- Without Fragrance
- By Application:
- Clean
- Disinfect
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Baby Wet Wipes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Baby wet wipes are a type of disposable wipe that is typically used to clean baby's skin. They are made from soft, absorbent material and come in a pack of 10 wipes.
Some of the key players operating in the baby wet wipes market are Huggies (Kimberly-Clark), Pampers (Procter & Gamble ), Johnson&Johnson, Hengan Group, Aleva Naturals, WaterWipes, Babyganics, Mustela, Pigeon, KAS Direct, Abena North America, Dove, BumGenius, Bum Boosa.
The baby wet wipes market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Baby Wet Wipes Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Baby Wet Wipes Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Baby Wet Wipes Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Baby Wet Wipes Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Baby Wet Wipes Market Size & Forecast, 2018-2028
4.5.1 Baby Wet Wipes Market Size and Y-o-Y Growth
4.5.2 Baby Wet Wipes Market Absolute $ Opportunity
Chapter 5 Global Baby Wet Wipes Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Baby Wet Wipes Market Size Forecast by Type
5.2.1 With Fragrance
5.2.2 Without Fragrance
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Baby Wet Wipes Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Baby Wet Wipes Market Size Forecast by Applications
6.2.1 Clean
6.2.2 Disinfect
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Baby Wet Wipes Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Baby Wet Wipes Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Baby Wet Wipes Analysis and Forecast
9.1 Introduction
9.2 North America Baby Wet Wipes Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Baby Wet Wipes Market Size Forecast by Type
9.6.1 With Fragrance
9.6.2 Without Fragrance
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Baby Wet Wipes Market Size Forecast by Applications
9.10.1 Clean
9.10.2 Disinfect
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Baby Wet Wipes Analysis and Forecast
10.1 Introduction
10.2 Europe Baby Wet Wipes Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Baby Wet Wipes Market Size Forecast by Type
10.6.1 With Fragrance
10.6.2 Without Fragrance
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Baby Wet Wipes Market Size Forecast by Applications
10.10.1 Clean
10.10.2 Disinfect
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Baby Wet Wipes Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Baby Wet Wipes Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Baby Wet Wipes Market Size Forecast by Type
11.6.1 With Fragrance
11.6.2 Without Fragrance
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Baby Wet Wipes Market Size Forecast by Applications
11.10.1 Clean
11.10.2 Disinfect
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Baby Wet Wipes Analysis and Forecast
12.1 Introduction
12.2 Latin America Baby Wet Wipes Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Baby Wet Wipes Market Size Forecast by Type
12.6.1 With Fragrance
12.6.2 Without Fragrance
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Baby Wet Wipes Market Size Forecast by Applications
12.10.1 Clean
12.10.2 Disinfect
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Baby Wet Wipes Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Baby Wet Wipes Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Baby Wet Wipes Market Size Forecast by Type
13.6.1 With Fragrance
13.6.2 Without Fragrance
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Baby Wet Wipes Market Size Forecast by Applications
13.10.1 Clean
13.10.2 Disinfect
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Baby Wet Wipes Market: Competitive Dashboard
14.2 Global Baby Wet Wipes Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Huggies (Kimberly-Clark)
14.3.2 Pampers (Procter & Gamble )
14.3.3 Johnson&Johnson
14.3.4 Hengan Group
14.3.5 Aleva Naturals
14.3.6 WaterWipes
14.3.7 Babyganics
14.3.8 Mustela
14.3.9 Pigeon
14.3.10 KAS Direct
14.3.11 Abena North America
14.3.12 Dove
14.3.13 BumGenius
14.3.14 Bum Boosa
