Market Overview:
The global bath and shower market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for luxury bath and shower products, rising disposable income, and growing awareness about personal hygiene. The global bath and shower market by type is segmented into bar soaps, liquid bath products,bath additives, and accessories. The bar soap segment is expected to dominate the market during the forecast period owing to its low cost as compared to other types of bath products. However,the liquid bath product segment is projectedto grow at a higher CAGR due its convenienceand portability. The globalbathand showermarket by applicationis divided into online sales, hyper/supermarket stores,, general stores,, departmental stores,, pharmacies& drugstores,, specialty storesand others (including home improvement stores).
Product Definition:
Bath: a room or enclosure equipped with a bathtub or shower.
Slang use: to take a bath is to clean one's body by immersion in water, typically hot water.
Shower: A shower is a device used for washing the body by spraying it with jets of water.
Bar Soaps:
Bar soaps are usually sold in a paper or plastic wrapping with an attached string for hanging. The packaging is designed to be used in the bathroom as it has a small hole at the top where you can hang it up to dry after using. It is mostly used by people who do not have access to hot water all the time, and thus prefer cold water for bathing and showering.
Liquid Bath Products:
Liquid bath products are used in the bathroom for cleaning and rejuvenating purpose. The liquid is used to fill the tub or shower, which contains salts, oils or foams that raise water temperature for a soothing effect.
The liquid can be added to any type of bathing water such as hard water or withstanding high pressure hot & cold tap waters. It helps in removing dirt, oil and other impurities from skin without drying out skin tissues like soap does.
Application Insights:
The general stores segment dominated the market in 2017 and is expected to witness significant growth over the forecast period. The growing preference for self-grooming products among men is expected to be a major factor driving the demand for general stores, which offer personal care products including shampoos, soaps and shower gels at affordable prices.
The online sales segment accounted for more than 40% of the overall revenue share in 2017 owing to factors such as increasing internet penetration rate, rising disposable income among consumers and changing lifestyle trends. Consumers prefer purchasing bath & shower items through online channels as they have access to various product variants with ease due to their proximity from different locations across cities. Furthermore, manufacturers are offering discounts on purchases above a certain amount which encourages consumers even further to buy these goods through digital platforms only.
The hypermarkets/supermarkets segment was valued over USD 1 billion in 2017.
Regional Analysis:
Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to increasing product penetration, growing middle-class population, and rising spending power among consumers. Moreover, changing lifestyles of people have led them to spend more on personal care products such as bath and shower gels which are anticipated to drive regional growth over the forecast period.
North America is expected witness significant growth during the forecast years owing to increased consumer awareness regarding hygiene coupled with a rise in disposable income especially for luxury bathroom accessories such as rainfall showerheads that enhance water pressure and temperature settings that include massage functions. Europe accounted for more than 25% share of global revenue in 2017 due to high demand from countries including Germany, U.K.
Growth Factors:
- Increasing disposable income of the population: The disposable income of the population is increasing, which is resulting in an increase in the demand for bath and shower products.
- Rising awareness about personal hygiene: There is a rising awareness among people about the importance of personal hygiene, which is leading to an increase in the demand for bath and shower products.
- Growing popularity of luxury bath and shower products: The popularity of luxury bath and shower products is growing among consumers, due to their perceived benefits such as improved skin health and relaxation. This is leading to an increase in demand for these types of products.
- Proliferation of online retail channels: The proliferation of online retail channels has made it easier for consumers to purchase bath and shower products, thereby driving growth in this market segment.
Scope Of The Report
Report Attributes
Report Details
Report Title
Bath and Shower Market Research Report
By Type
Bar Soaps, Liquid Bath Products, Bath Additives and Accessories
By Application
Online Sales, Hyper/Supermarket, General Stores, Others
By Companies
Johnson & Johnson, L'Oreal, Procter & Gamble, Unilever, Colgate-Palmolive, Avon, Beiersdorf, Estee Lauder, Coty, Henkel, Johnson & Johnson
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
146
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.
Global Bath and Shower Market Report Segments:
The global Bath and Shower market is segmented on the basis of:
Types
Bar Soaps, Liquid Bath Products, Bath Additives and Accessories
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Hyper/Supermarket, General Stores, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Johnson & Johnson
- L'Oreal
- Procter & Gamble
- Unilever
- Colgate-Palmolive
- Avon
- Beiersdorf
- Estee Lauder
- Coty
- Henkel
- Johnson & Johnson
Highlights of The Bath and Shower Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Bar Soaps
- Liquid Bath Products
- Bath Additives and Accessories
- By Application:
- Online Sales
- Hyper/Supermarket
- General Stores
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Bath and Shower Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Bath and Shower is a bathroom amenity that allows guests to take a bath or shower in the same room.
Some of the key players operating in the bath and shower market are Johnson & Johnson, L'Oreal, Procter & Gamble, Unilever, Colgate-Palmolive, Avon, Beiersdorf, Estee Lauder, Coty, Henkel, Johnson & Johnson.
The bath and shower market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Bath and Shower Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Bath and Shower Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Bath and Shower Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Bath and Shower Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Bath and Shower Market Size & Forecast, 2020-2028
4.5.1 Bath and Shower Market Size and Y-o-Y Growth
4.5.2 Bath and Shower Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Bar Soaps
5.2.2 Liquid Bath Products
5.2.3 Bath Additives and Accessories
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Hyper/Supermarket
6.2.3 General Stores
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Bath and Shower Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Bath and Shower Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Bar Soaps
9.6.2 Liquid Bath Products
9.6.3 Bath Additives and Accessories
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Hyper/Supermarket
9.10.3 General Stores
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Bar Soaps
10.6.2 Liquid Bath Products
10.6.3 Bath Additives and Accessories
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Hyper/Supermarket
10.10.3 General Stores
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Bar Soaps
11.6.2 Liquid Bath Products
11.6.3 Bath Additives and Accessories
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Hyper/Supermarket
11.10.3 General Stores
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Bar Soaps
12.6.2 Liquid Bath Products
12.6.3 Bath Additives and Accessories
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Hyper/Supermarket
12.10.3 General Stores
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Bar Soaps
13.6.2 Liquid Bath Products
13.6.3 Bath Additives and Accessories
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Hyper/Supermarket
13.10.3 General Stores
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Bath and Shower Market: Competitive Dashboard
14.2 Global Bath and Shower Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Johnson & Johnson
14.3.2 L'Oreal
14.3.3 Procter & Gamble
14.3.4 Unilever
14.3.5 Colgate-Palmolive
14.3.6 Avon
14.3.7 Beiersdorf
14.3.8 Estee Lauder
14.3.9 Coty
14.3.10 Henkel
14.3.11 Johnson & Johnson
