Market Overview:
The global billboard market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the global billboard market can be attributed to the increasing demand for outdoor advertising and rising disposable income of consumers. In terms of type, the LED billboard segment is expected to grow at a higher CAGR than traditional billboards during the forecast period. This can be attributed to factors such as low power consumption, longer life span and high resolution images offered by LED billboards as compared with traditional billboards. In terms of application, outdoor advertising is expected to account for a larger share of the global billboard market than indoor advertising during the forecast period.
Product Definition:
A billboard is a sign or advertising display, typically found along a road or highway, that advertises products or services. The importance of billboards comes from their ability to broadcast a message to many people at once.
LED Billboard:
LED billboard is a digital display advertising device that uses light to communicate information. It's different from an LCD or plasma screen in the way it displays images and text. LED billboards are used for various applications such as promotion, advertisement, entertainment, and others.
Traditional Billboard:
Traditional Billboards are used to advertise products and services in a cost-effective way. They are made of wood, aluminum or plastic and have large surfaces that can be painted or printed on. The size of the board is usually between 60 inches to 8 feet wide and up to 6 feet tall with a flat surface.
Application Insights:
The indoor application segment led the global market and accounted for more than 70.0% share of the total revenue in 2017. The growth is attributed to an increase in demand from corporate offices, shopping malls, retail stores and others. Furthermore, technological advancements such as digital signage system have played a crucial role in increasing adoption of LED billboards across indoor applications.
The outdoor application segment is expected to witness significant growth over the forecast period owing to expansion of advertising campaigns by companies & organizations on a daily basis along with initiatives taken by governments for promoting their brands & products through outdoor media such as bus shelter ads, taxi ads and metro posters etcetera globally which has resulted in increased adoption of LED billboards worldwide since 2016-2017 when compared with previous years.
For instance; according to research conducted by ezTalkshop Ltd.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to high disposable income of consumers and increased adoption of innovative technologies. Furthermore, presence of key companies such as IEG, JCDecaux SA, and Clear Channel Outdoor Holdings Inc., which are engaged in developing digital outdoor advertising solutions is also contributing towards growth.
Asia Pacific regional market has potential growth opportunities for LED display boards due to increasing number of construction projects taking place across various cities including Beijing, Shanghai, Tokyo among others. In addition there are several upcoming events such as Olympics 2020 hosted by China that will boost the demand further driving industry expansion over next eight years from 2018 to 2030 timeframe (as per year-on-year basis).
Growth Factors:
- Increased demand for advertising and marketing services as businesses strive to reach consumers through a variety of channels.
- The continued growth of digital music consumption, which has helped boost Billboard's magazine and online properties.
- The increasing popularity of live events, as fans seek new and unique experiences that can only be found in person.
- The globalization of the entertainment industry, with more artists and labels looking to break into new markets around the world.
- Advances in technology that have made it easier for fans to discover new music and connect with their favorite artists
Scope Of The Report
Report Attributes
Report Details
Report Title
Billboard Market Research Report
By Type
LED Billboard, Traditional Billboard, Others
By Application
Indoor, Outdoor
By Companies
Daktronics, Unilumin, Absen, Liantronics, Barco, Watchfire, Leyard, Lighthouse, Sansitech, AOTO, Daktronics, Lopu, Yaham, Optec Display, Szretop, Mary, QSTech, Teeho
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
140
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Billboard Market Report Segments:
The global Billboard market is segmented on the basis of:
Types
LED Billboard, Traditional Billboard, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Indoor, Outdoor
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Daktronics
- Unilumin
- Absen
- Liantronics
- Barco
- Watchfire
- Leyard
- Lighthouse
- Sansitech
- AOTO
- Daktronics
- Lopu
- Yaham
- Optec Display
- Szretop
- Mary
- QSTech
- Teeho
Highlights of The Billboard Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- LED Billboard
- Traditional Billboard
- Others
- By Application:
- Indoor
- Outdoor
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Billboard Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Billboard is a magazine that publishes weekly music charts.
Some of the major companies in the billboard market are Daktronics, Unilumin, Absen, Liantronics, Barco, Watchfire, Leyard, Lighthouse, Sansitech, AOTO, Daktronics, Lopu, Yaham, Optec Display, Szretop, Mary, QSTech, Teeho.
The billboard market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Billboard Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Billboard Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Billboard Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Billboard Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Billboard Market Size & Forecast, 2020-2028
4.5.1 Billboard Market Size and Y-o-Y Growth
4.5.2 Billboard Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 LED Billboard
5.2.2 Traditional Billboard
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Indoor
6.2.2 Outdoor
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Billboard Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Billboard Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 LED Billboard
9.6.2 Traditional Billboard
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Indoor
9.10.2 Outdoor
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 LED Billboard
10.6.2 Traditional Billboard
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Indoor
10.10.2 Outdoor
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 LED Billboard
11.6.2 Traditional Billboard
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Indoor
11.10.2 Outdoor
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 LED Billboard
12.6.2 Traditional Billboard
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Indoor
12.10.2 Outdoor
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 LED Billboard
13.6.2 Traditional Billboard
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Indoor
13.10.2 Outdoor
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Billboard Market: Competitive Dashboard
14.2 Global Billboard Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Daktronics
14.3.2 Unilumin
14.3.3 Absen
14.3.4 Liantronics
14.3.5 Barco
14.3.6 Watchfire
14.3.7 Leyard
14.3.8 Lighthouse
14.3.9 Sansitech
14.3.10 AOTO
14.3.11 Daktronics
14.3.12 Lopu
14.3.13 Yaham
14.3.14 Optec Display
14.3.15 Szretop
14.3.16 Mary
14.3.17 QSTech
14.3.18 Teeho
