Market Overview:
The global Bluetooth beacons market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for proximity marketing and location-based services. The retail sector is expected to account for the largest share of the Bluetooth beacon market in 2018, followed by travel & tourism, healthcare, and financial institutions. North America is expected to account for the largest share of the global Bluetooth beacon market in 2018, followed by Europe and Asia Pacific.
Product Definition:
Bluetooth beacons are small, low-cost transmitters that broadcast a Bluetooth signal. Smartphones and other devices can detect these signals and interact with the beacons to provide users with information or services. Bluetooth beacons are often used in retail settings to provide customers with product information or discounts as they walk by. They can also be used in museums, airports, and other public places to provide visitors with directions or information about the venue.
IBeacon:
IBeacon is a wireless technology, which allows mobile apps to receive real-time information about store locations and customer preferences. It also helps in enhancing the user experience by providing offers and discounts on the fly. IBeacon can be used with Bluetooth Low Energy (BLE) or Bluetooth Smart (BS) beacons to provide location-based services, personalized content, alerts for sales events etc., thereby driving growth of the global market over the forecast period.
Eddystone:
Eddystone is a real-time, low-power Bluetooth beacon that enables developers to build location-based applications. It's an open source software development kit (SDK) based on Google Cast technology. The major advantage of using Eddystone is that it uses the existing infrastructure for Bluetooth Low Energy (BLE), which means there are no new protocols to learn, and it can be used right away with no modifications or upgrades required on the part of the developer.
Application Insights:
The retail segment dominated the market in 2017 and is expected to maintain its dominance over the forecast period. The growing adoption of beacons in e-commerce, retail stores, and malls is anticipated to drive the growth of this segment. Bluetooth beacons are used for a variety of applications such as tracking customer behavior, inventory management, product discovery & recommendation systems among others.
The travel & tourism application segment is expected to register a significant CAGR over the forecast period owing to increasing use cases such as location-based marketing, advertising campaigns by businesses while consumers are visiting their locations etc. Beacons can also help reduce counter queues at airports by displaying information about airline schedules and provide directions towards popular destinations from airports using augmented reality technology among other uses within this industry sector.
Regional Analysis:
North America dominated the market in 2017 owing to early adoption of beacons technology. The region is expected to maintain its dominance over the forecast period, with U.S. at the forefront and Canada not too far behind.
Asia Pacific region is anticipated to grow at a rapid pace from 2018 till 2030 due to increasing retail outlets, coupled with growing travel & tourism industry in countries such as China, India Japan Thailand Singapore Malaysia Indonesia Vietnam Australia etc.
Growth Factors:
- Increasing demand for location-based services: The increasing demand for location-based services is one of the key growth drivers for the Bluetooth beacons market. With the help of Bluetooth beacons, businesses can track and monitor customer movements and provide them with relevant information about their products or services. This helps businesses to improve their customer engagement strategies and increase their sales revenue.
- Proliferation of smartphones and tablets: The proliferation of smartphones and tablets is another major growth driver for the Bluetooth beacons market. These devices are equipped with Bluetooth technology, which allows them to communicate with Bluetooth beacons placed in various locations. This helps businesses to target customers more effectively by providing them with relevant information about their products or services through these devices.
- Growing adoption of proximity marketing: Proximity marketing is another key factor that is driving the growth of the Bluetooth beacon market .With proximity marketing, businesses can send targeted messages to customers based on their current location or preferences .This helps businesses to improve customer engagement levels and increase sales revenue .
Scope Of The Report
Report Attributes
Report Details
Report Title
Bluetooth Beacons Market Research Report
By Type
IBeacon, Eddystone, Microsoft 10
By Application
Retail, Travel & Tourism, Healthcare, Financial Institutions
By Companies
BlueCats, Estimote, Kontakt.io, PayPal, Gimbal
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
136
Number of Tables & Figures
96
Customization Available
Yes, the report can be customized as per your need.
Global Bluetooth Beacons Market Report Segments:
The global Bluetooth Beacons market is segmented on the basis of:
Types
IBeacon, Eddystone, Microsoft 10
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Travel & Tourism, Healthcare, Financial Institutions
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- BlueCats
- Estimote
- Kontakt.io
- PayPal
- Gimbal
Highlights of The Bluetooth Beacons Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- IBeacon
- Eddystone
- Microsoft 10
- By Application:
- Retail
- Travel & Tourism
- Healthcare
- Financial Institutions
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Bluetooth Beacons Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Bluetooth beacons are small, low-power devices that can send short-range wireless signals. They're often used to track the movement of people or objects in a room, and can also be used to send information such as coupons or product updates.
Some of the major players in the bluetooth beacons market are BlueCats, Estimote, Kontakt.io, PayPal, Gimbal.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Bluetooth Beacons Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Bluetooth Beacons Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Bluetooth Beacons Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Bluetooth Beacons Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Bluetooth Beacons Market Size & Forecast, 2018-2028
4.5.1 Bluetooth Beacons Market Size and Y-o-Y Growth
4.5.2 Bluetooth Beacons Market Absolute $ Opportunity
Chapter 5 Global Bluetooth Beacons Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Bluetooth Beacons Market Size Forecast by Type
5.2.1 IBeacon
5.2.2 Eddystone
5.2.3 Microsoft 10
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Bluetooth Beacons Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Bluetooth Beacons Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Travel & Tourism
6.2.3 Healthcare
6.2.4 Financial Institutions
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Bluetooth Beacons Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Bluetooth Beacons Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Bluetooth Beacons Analysis and Forecast
9.1 Introduction
9.2 North America Bluetooth Beacons Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Bluetooth Beacons Market Size Forecast by Type
9.6.1 IBeacon
9.6.2 Eddystone
9.6.3 Microsoft 10
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Bluetooth Beacons Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Travel & Tourism
9.10.3 Healthcare
9.10.4 Financial Institutions
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Bluetooth Beacons Analysis and Forecast
10.1 Introduction
10.2 Europe Bluetooth Beacons Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Bluetooth Beacons Market Size Forecast by Type
10.6.1 IBeacon
10.6.2 Eddystone
10.6.3 Microsoft 10
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Bluetooth Beacons Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Travel & Tourism
10.10.3 Healthcare
10.10.4 Financial Institutions
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Bluetooth Beacons Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Bluetooth Beacons Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Bluetooth Beacons Market Size Forecast by Type
11.6.1 IBeacon
11.6.2 Eddystone
11.6.3 Microsoft 10
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Bluetooth Beacons Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Travel & Tourism
11.10.3 Healthcare
11.10.4 Financial Institutions
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Bluetooth Beacons Analysis and Forecast
12.1 Introduction
12.2 Latin America Bluetooth Beacons Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Bluetooth Beacons Market Size Forecast by Type
12.6.1 IBeacon
12.6.2 Eddystone
12.6.3 Microsoft 10
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Bluetooth Beacons Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Travel & Tourism
12.10.3 Healthcare
12.10.4 Financial Institutions
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Bluetooth Beacons Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Bluetooth Beacons Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Bluetooth Beacons Market Size Forecast by Type
13.6.1 IBeacon
13.6.2 Eddystone
13.6.3 Microsoft 10
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Bluetooth Beacons Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Travel & Tourism
13.10.3 Healthcare
13.10.4 Financial Institutions
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Bluetooth Beacons Market: Competitive Dashboard
14.2 Global Bluetooth Beacons Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 BlueCats
14.3.2 Estimote
14.3.3 Kontakt.io
14.3.4 PayPal
14.3.5 Gimbal
