Market Overview:
The global Bluetooth Low Energy (BLE) beacons market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for proximity marketing and location-based services. Additionally, the growing adoption of BLE beacons by retail stores, travel & tourism organizations, healthcare institutions, and financial institutions is also contributing to the growth of this market. The global Bluetooth Low Energy (BLE) beacons market can be segmented on the basis of type into battery powered and USB powered BLE beacons. The battery powered BLE beacon segment is expected to account for a larger share of the global Bluetooth Low Energy (BLE) beacon market than USB powered BLE beacon segment during the forecast period from 2018 to 2030. This can primarily be attributed to their low cost and easy installation as compared with USB Powered BEACONSs which require an external power supply for functioning.
 Beacons Industry Outlook.svg)
Product Definition:
A Bluetooth Low Energy (BLE) Beacon is a small, battery-powered device that emits a Bluetooth signal. BLE beacons can be used to track the location of objects or people within range. They are often used in retail settings to provide information about products or promotions. BLE beacons can also be used for indoor navigation and asset tracking.
Battery Powered:
Battery powered devices are gaining popularity in the BLE beacons market owing to their low power consumption and easy availability. The growing demand for battery-powered products is attributed to its wide adoption in applications such as healthcare, retail, transportation & logistics, consumer electronics, and location-based services.
The Bluetooth Special Interest Group (SIG) has introduced a new advertising format called the Bluetooth Low Energy (BLE) beacon which is used for location-based services.
USB Powered:
The USB powered and it's usage in Bluetooth Low Energy (BLE) beacons market is expected to grow at a significant pace over the forecast period. The major factor that propels the growth of this market includes increasing adoption of IoT across different industry verticals. Moreover, rising demand for proximity solutions such as automatic number plate recognition, access control systems coupled with growing need for personalization are also driving the growth of this market.
Application Insights:
The retail segment dominated the market in 2017 and is expected to maintain its dominance over the forecast period. The growing adoption of beacons in e-commerce, online advertising, mobile payments and location-based services has resulted in increased demand for BLE beacons among retailers. Moreover, major retailers such as Walmart Labs, Inc., Target Corporation., Kohl¢â‚¬â„¢s Department Store and Amazon.com have started using BLE beacons for customer engagement & analytics which has further propelled the growth of this segment during last few years.
BLE beacons are widely used by financial institutions for remote monitoring of assets or inventory located at a faraway place.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing adoption of BLE-enabled devices such as fitness monitors, smart watches, and remote controls for home automation applications. Moreover, growing popularity of personal safety products such as panic buttons and ankle braceletlets is anticipated to drive regional growth over the next eight years.
Asia Pacific region accounted for a revenue share of more than 25% in 2017 owing to rising demand from developing countries like India and China.
Growth Factors:
- Increasing demand for location-based services and proximity marketing: The growing demand for location-based services (LBS) and proximity marketing is one of the key growth drivers for the Bluetooth Low Energy (BLE) beacons market. LBS are used to track the geographical position of users and provide them with relevant information or services based on their current location. Proximity marketing is a type of LBS that uses beacon technology to send targeted messages or offers to nearby customers based on their past preferences or purchase history. This helps businesses to increase their sales by targeting potential customers in close proximity.
- Growing popularity of wearable devices: The growing popularity of wearable devices, such as smartwatches and fitness trackers, is another major growth driver for the Bluetooth Low Energy (BLE) beacons market. These devices are equipped with BLE sensors that allow them to communicate with nearby BLE beacons, thereby providing users with contextual information and notifications about their surroundings. This helps businesses to target potential customers who are wearing wearable devices and promote their products or services through these devices.
- it is estimated that there will be over 30 billion connected objects worldwide [1].
Scope Of The Report
Report Attributes
Report Details
Report Title
Bluetooth Low Energy (BLE) Beacons Market Research Report
By Type
Battery Powered, USB Powered
By Application
Retail, Travel & Tourism, Healthcare, Financial Institutions
By Companies
Kontakt.io, Onyx Beacon, Estimote, Bluvision, Accent Systems, Kontakt.io
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
162
Number of Tables & Figures
114
Customization Available
Yes, the report can be customized as per your need.
Global Bluetooth Low Energy (BLE) Beacons Market Report Segments:
The global Bluetooth Low Energy (BLE) Beacons market is segmented on the basis of:
Types
Battery Powered, USB Powered
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Travel & Tourism, Healthcare, Financial Institutions
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kontakt.io
- Onyx Beacon
- Estimote
- Bluvision
- Accent Systems
- Kontakt.io
 Beacons Market Overview.svg)
Highlights of The Bluetooth Low Energy (BLE) Beacons Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Battery Powered
- USB Powered
- By Application:
- Retail
- Travel & Tourism
- Healthcare
- Financial Institutions
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Bluetooth Low Energy (BLE) Beacons Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Beacons Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
BLE beacons are a type of Bluetooth Low Energy device that can send short-range messages to other devices. They are often used in applications such as tracking the location of a mobile phone or wearable device, or sending alerts when the device is near an object.
Some of the major companies in the bluetooth low energy (ble) beacons market are Kontakt.io, Onyx Beacon, Estimote, Bluvision, Accent Systems, Kontakt.io.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Bluetooth Low Energy (BLE) Beacons Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Bluetooth Low Energy (BLE) Beacons Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Bluetooth Low Energy (BLE) Beacons Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Bluetooth Low Energy (BLE) Beacons Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Bluetooth Low Energy (BLE) Beacons Market Size & Forecast, 2020-2028
4.5.1 Bluetooth Low Energy (BLE) Beacons Market Size and Y-o-Y Growth
4.5.2 Bluetooth Low Energy (BLE) Beacons Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Battery Powered
5.2.2 USB Powered
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Travel & Tourism
6.2.3 Healthcare
6.2.4 Financial Institutions
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Bluetooth Low Energy (BLE) Beacons Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Bluetooth Low Energy (BLE) Beacons Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Battery Powered
9.6.2 USB Powered
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Travel & Tourism
9.10.3 Healthcare
9.10.4 Financial Institutions
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Battery Powered
10.6.2 USB Powered
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Travel & Tourism
10.10.3 Healthcare
10.10.4 Financial Institutions
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Battery Powered
11.6.2 USB Powered
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Travel & Tourism
11.10.3 Healthcare
11.10.4 Financial Institutions
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Battery Powered
12.6.2 USB Powered
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Travel & Tourism
12.10.3 Healthcare
12.10.4 Financial Institutions
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Battery Powered
13.6.2 USB Powered
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Travel & Tourism
13.10.3 Healthcare
13.10.4 Financial Institutions
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Bluetooth Low Energy (BLE) Beacons Market: Competitive Dashboard
14.2 Global Bluetooth Low Energy (BLE) Beacons Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kontakt.io
14.3.2 Onyx Beacon
14.3.3 Estimote
14.3.4 Bluvision
14.3.5 Accent Systems
14.3.6 Kontakt.io
