Market Overview:
The global bra market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for bras from women across the globe. In addition, technological advancements and innovations in the design of bras are also contributing to the growth of this market. The padded bra segment is expected to dominate the global bra market during the forecast period owing to its high demand from women across different regions. The non-padded bra segment is also anticipated to witness significant growth during the forecast period, owing to its growing popularity among women for providing a natural look.
Product Definition:
A brassiere (UK) or bra (US) is a form-fitting undergarment that supports women's breasts. It is typically worn as a top layer over other clothing. Bras are designed to lift and support the breasts, and to enhance their shape.
Padded Bra:
Padded Bras are also known as padded push up or push-up bra. It is a type of brassiere, which provides enhanced cleavage and support for the breasts. The main function of this product is to provide extra padding around the breast area, thus creating more volume and projection. Some models also have pads in different sizes and shapes to customize the fit as per requirement.
Non-Padded Bra:
Non-padded bra is a type of brassiere that does not have cups. It provides the shape of the breast without any padding in it. The main reason for its popularity is that it gives natural shape to the breasts and eliminates bounce, which makes women look flat chested.
Application Insights:
Offline sales accounted for the largest share of over 60.0% in 2017. Offline or physical retail is the traditional method of shopping for women apparel and accessories, which has been prevalent since centuries. The offline segment is expected to continue dominating the market throughout the forecast period due to various factors such as high barriers for entry in rural areas and limited availability of space in urban areas resulting in high concentration of retailers near major cities, strong preference towards personal contact with a brand, and comfort while shopping that encourages repeat business among other customers.
Online sales are projected to expand at a CAGR of XX% from 2018 to 2030 owing to increasing internet penetration across emerging countries such as India, Indonesia, Brazil etc.
Regional Analysis:
North America dominated the global market in 2017. The growth is majorly driven by U.S., which accounted for more than 80% of North American bra sales that year owing to high demand from consumers as well as online and offline retailers. In addition, presence of a large number of manufacturers coupled with easy availability of products has contributed to the region’s growth over the past few years.
Asia Pacific is expected to be one of the fastest-growing regions during forecast period due to increasing purchasing power, rising awareness among women regarding health and fitness, changing lifestyles along with growing employment opportunities are some factors driving regional growth over next eight years.
Growth Factors:
- Increasing awareness about the importance of bras for good health and well-being.
- Growing demand from young women and teenagers for fashionable, stylish and comfortable bras.
- Rising popularity of sports bras among active women consumers.
- Proliferation of online retail channels that offer a wide range of bra styles and sizes at competitive prices.
- Increased focus on breast cancer awareness and prevention, which is driving demand for better quality, more supportive bras
Scope Of The Report
Report Attributes
Report Details
Report Title
Bra Market Research Report
By Type
Padded Bra, Non-Padded Bra
By Application
Offline Sales, Online Sales
By Companies
Groupe Chantelle, Hanesbrand, Jockey International, L Brands, MAS Holdings, PVH Corp, Triumph International, V.O.V.A, Wacoal, Wolf Lingerie, Groupe Chantelle
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
197
Number of Tables & Figures
138
Customization Available
Yes, the report can be customized as per your need.
Global Bra Market Report Segments:
The global Bra market is segmented on the basis of:
Types
Padded Bra, Non-Padded Bra
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Offline Sales, Online Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Groupe Chantelle
- Hanesbrand
- Jockey International
- L Brands
- MAS Holdings
- PVH Corp
- Triumph International
- V.O.V.A
- Wacoal
- Wolf Lingerie
- Groupe Chantelle
Highlights of The Bra Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Padded Bra
- Non-Padded Bra
- By Application:
- Offline Sales
- Online Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Bra Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Bra is a type of clothing that helps women support their breasts.
Some of the key players operating in the bra market are Groupe Chantelle, Hanesbrand, Jockey International, L Brands, MAS Holdings, PVH Corp, Triumph International, V.O.V.A, Wacoal, Wolf Lingerie, Groupe Chantelle.
The bra market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Bra Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Bra Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Bra Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Bra Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Bra Market Size & Forecast, 2020-2028
4.5.1 Bra Market Size and Y-o-Y Growth
4.5.2 Bra Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Padded Bra
5.2.2 Non-Padded Bra
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Offline Sales
6.2.2 Online Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Bra Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Bra Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Padded Bra
9.6.2 Non-Padded Bra
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Offline Sales
9.10.2 Online Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Padded Bra
10.6.2 Non-Padded Bra
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Offline Sales
10.10.2 Online Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Padded Bra
11.6.2 Non-Padded Bra
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Offline Sales
11.10.2 Online Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Padded Bra
12.6.2 Non-Padded Bra
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Offline Sales
12.10.2 Online Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Padded Bra
13.6.2 Non-Padded Bra
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Offline Sales
13.10.2 Online Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Bra Market: Competitive Dashboard
14.2 Global Bra Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Groupe Chantelle
14.3.2 Hanesbrand
14.3.3 Jockey International
14.3.4 L Brands
14.3.5 MAS Holdings
14.3.6 PVH Corp
14.3.7 Triumph International
14.3.8 V.O.V.A
14.3.9 Wacoal
14.3.10 Wolf Lingerie
14.3.11 Groupe Chantelle
