Market Overview:
The global brand management software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based brand management software and the growing adoption of digital marketing techniques by businesses. The global brand management software market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into cloud-based and on premise. Cloud-based brand management software are expected to witness higher growth during the forecast period as they offer several advantages such as scalability, flexibility, and low cost over traditional on premise solutions. On the basis of application,the market is segmented into office use, commercial use (retailers & ecommerce companies), and others (government organizations & educational institutions). Commercial users are expected to account for a larger share of this market due to their growing need for managing an increasing number brands across different geographies. Regionally, North America dominates this market followed by Europe.
Product Definition:
Brand management software is a type of software that helps businesses manage their brands. It allows businesses to track and monitor their brand's online presence, as well as measure their brand's performance against competitors. Additionally, brand management software can help businesses create and execute marketing campaigns.
Cloud Based:
Cloud-based software is a type of software service that provides functionality to its users through the internet. It helps in storing data on digital storage media, allowing access from multiple devices connected to the internet. Cloud based solutions are gaining popularity due to its cost effectiveness and ease of accessibility from any device connected to the internet. The major advantage offered by cloud-based solutions is that they allow easy accessibility and retrieval of large amounts of data even if the system or network crashes or gets downtime.
On Premise:
On premise is a term used for software or hardware installed at the company where as off premise refers to the software or hardware installed at other locations such as data centers. The on-premise brand management solutions are widely adopted by large enterprises owing to their benefits such as easy integration with existing systems and high security levels. However, small and medium enterprises prefer cloud-based solutions due to their low cost of implementation and reduced maintenance costs.
Application Insights:
The commercial application segment accounted for the largest revenue share of over 60% in 2017. The growth is attributed to the increasing number of multinational companies operating across various regions, which require effective coordination and management of their global brand strategies. Furthermore, growing e-commerce has increased the need for efficient solutions that can help international businesses manage their operations across different countries with ease.
The office application segment is expected to witness a significant CAGR over the forecast period owing to an increase in demand from SMEs and IT firms for managing their brand image and marketing activities globally. Global Brand Management Software helps companies manage all aspects of branding including product & service offerings, advertising campaigns, sales & distribution network etc., through a single platform from offices around world by acting as one centralized brain capable of handling multiple tasks at hand efficiently. This will result in increased adoption among small & medium enterprises (SMEs) as well as IT firms worldwide seeking enhanced brand management capabilities across all channels globally.
Regional Analysis:
North America dominated the global market in 2017. North America has a well-established logistics and supply chain industry, which is expected to drive the demand for brand management software over the forecast period. Furthermore, growing e-commerce sales in retail and consumer goods industries are anticipated to fuel regional growth during the forecast period.
Asia Pacific is projected to be one of the fastest-growing regions during the same period owing to increasing investments by prominent players in this region for expanding their customer base. In addition, rising penetration of technology driven smartphones is likely to contribute significantly towards regional growth over next eight years.
Latin America market was estimated at USD X million in 2017.
Growth Factors:
- Increasing demand for brand management software from small and medium businesses (SMBs) due to the growing awareness of the benefits of using such software.
- The increasing trend of online shopping and the consequent need for brands to have a strong online presence in order to compete effectively.
- The increasing focus on brand equity and customer loyalty by organizations as a key strategic metric.
- The growing importance of social media in marketing and branding efforts, driving the need for better tools to manage social media campaigns effectively.
- The increasing sophistication of brand management software, with more features being added that address specific needs such as digital marketing, market research, etc
Scope Of The Report
Report Attributes
Report Details
Report Title
Brand Management Software Market Research Report
By Type
Cloud Based, On Premise
By Application
Office, Commercial, Others
By Companies
Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, Brandfolder Digital Asset Management, Brandwatch, MediaValet, Meltwater
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
211
Number of Tables & Figures
148
Customization Available
Yes, the report can be customized as per your need.
Global Brand Management Software Market Report Segments:
The global Brand Management Software market is segmented on the basis of:
Types
Cloud Based, On Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Office, Commercial, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Brandworkz
- Bynder
- Hootsuite Media
- MarcomCentral
- Webdam
- BLUE Software
- Brandfolder Digital Asset Management
- Brandwatch
- MediaValet
- Meltwater
Highlights of The Brand Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On Premise
- By Application:
- Office
- Commercial
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brand Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brand management software is a computer application that helps businesses manage their brands. It can help companies create, maintain, and grow their brand awareness; identify and track customer trends; measure the effectiveness of marketing campaigns; and make strategic decisions about branding strategy.
Some of the key players operating in the brand management software market are Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, Brandfolder Digital Asset Management, Brandwatch, MediaValet, Meltwater.
The brand management software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Brand Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Brand Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Brand Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Brand Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Brand Management Software Market Size & Forecast, 2018-2028
4.5.1 Brand Management Software Market Size and Y-o-Y Growth
4.5.2 Brand Management Software Market Absolute $ Opportunity
Chapter 5 Global Brand Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Brand Management Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Brand Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Brand Management Software Market Size Forecast by Applications
6.2.1 Office
6.2.2 Commercial
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Brand Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Brand Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Brand Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Brand Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Brand Management Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Brand Management Software Market Size Forecast by Applications
9.10.1 Office
9.10.2 Commercial
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Brand Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Brand Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Brand Management Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Brand Management Software Market Size Forecast by Applications
10.10.1 Office
10.10.2 Commercial
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Brand Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Brand Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Brand Management Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Brand Management Software Market Size Forecast by Applications
11.10.1 Office
11.10.2 Commercial
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Brand Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Brand Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Brand Management Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Brand Management Software Market Size Forecast by Applications
12.10.1 Office
12.10.2 Commercial
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Brand Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Brand Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Brand Management Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Brand Management Software Market Size Forecast by Applications
13.10.1 Office
13.10.2 Commercial
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Brand Management Software Market: Competitive Dashboard
14.2 Global Brand Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Brandworkz
14.3.2 Bynder
14.3.3 Hootsuite Media
14.3.4 MarcomCentral
14.3.5 Webdam
14.3.6 BLUE Software
14.3.7 Brandfolder Digital Asset Management
14.3.8 Brandwatch
14.3.9 MediaValet
14.3.10 Meltwater
