Market Overview:
The global brand protection tools market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing need for brand protection among businesses, especially small and medium-sized enterprises (SMEs). The cloud-based segment is expected to grow at a higher CAGR than the on-premise segment during the forecast period. This can be attributed to the growing trend of cloud adoption by businesses across all industries. North America is expected to lead the global brand protection tools market in terms of revenue during the forecast period, followed by Europe and Asia Pacific.
Product Definition:
Brand protection tools are used to protect trademarks and copyrights. They can include things like trademark registrations, copyright registrations, and domain name protections. These tools help to prevent others from using a company's trademarks or copyrighted material without permission.
Cloud-Based:
Cloud-based is a service model that provides shared resources, software, and hardware across several organizations. It helps in reducing the cost of technology infrastructure and offers benefits such as flexibility & scalability. The primary goal of cloud-based solutions is to reduce the overall capital expenditure (CAPEX) by offering enterprises with Software as a Service (SaaS) based virtual services along with Platform as a Service (PaaS) based virtual platforms for applications development.
On-Premise:
On-premise solutions are software or application installed on the end user's own computers. The solution is installed and used by the brand protection tools provider, who then provides access to data collected from various sources such as cookies, web beacons or unique ID’s. Some of these solutions also allow for third party analytics which help in better understanding consumer behavior and their preferences.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The growing importance of brand protection tools in large enterprises as they offer a cost-effective way of deterring cyberattacks, brand tarnishment and other online attacks. The SMEs segment is projected to grow at a significant rate over the forecast period owing to increasing demand from startups and small businesses for protecting their brands from being tarnished or stolen.
The need for establishing robust authentication procedures has become essential especially after numerous data breaches that have taken place over the recent past.
Regional Analysis:
The North American regional market accounted for the largest share in 2017. The region is expected to maintain its lead over the forecast period owing to early adoption of technology and presence of prominent players. Moreover, increasing cases of cyber-attacks are driving companies to adopt global brand protection tools in order to protect their brands, products and data from theft or damage.
Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 due rising awareness about brand protection tools among enterprises operating in China, India, Japan and South Korea.
Growth Factors:
- Increasing awareness about the importance of brand protection and its impact on business growth.
- Rising number of online businesses and e-commerce platforms, which are vulnerable to counterfeiting and piracy.
- Proliferation of social media and digital channels, which are being used to spread counterfeit products and services rapidly.
- Growing concern among brands about the potential damage caused by counterfeiting and piracy activities online or offline.
Scope Of The Report
Report Attributes
Report Details
Report Title
Brand Protection Tools Market Research Report
By Type
Cloud-Based, On-Premise
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Companies
MarkMonitor, Resolver, BrandShield, PhishLabs, BrandVerity, AppDetex, Hubstream, Numerator, Pointer Brand Protection, Red Points Solutions, Ruvixx, Custodian Solutions, Enablon, Incopro, Scout, OPTEL (Verify Brand), IntelliCred, CSC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
237
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Brand Protection Tools Market Report Segments:
The global Brand Protection Tools market is segmented on the basis of:
Types
Cloud-Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- MarkMonitor
- Resolver
- BrandShield
- PhishLabs
- BrandVerity
- AppDetex
- Hubstream
- Numerator
- Pointer Brand Protection
- Red Points Solutions
- Ruvixx
- Custodian Solutions
- Enablon
- Incopro
- Scout
- OPTEL (Verify Brand)
- IntelliCred
- CSC
Highlights of The Brand Protection Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premise
- By Application:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brand Protection Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brand protection tools are software or hardware that help businesses protect their trademarks, copyrights, and other intellectual property. They can include anti-counterfeiting measures such as scanning for counterfeit products, tracking down infringers, and filing lawsuits.
Some of the major players in the brand protection tools market are MarkMonitor, Resolver, BrandShield, PhishLabs, BrandVerity, AppDetex, Hubstream, Numerator, Pointer Brand Protection, Red Points Solutions, Ruvixx, Custodian Solutions, Enablon, Incopro, Scout, OPTEL (Verify Brand), IntelliCred, CSC.
The brand protection tools market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Brand Protection Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Brand Protection Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Brand Protection Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Brand Protection Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Brand Protection Tools Market Size & Forecast, 2018-2028
4.5.1 Brand Protection Tools Market Size and Y-o-Y Growth
4.5.2 Brand Protection Tools Market Absolute $ Opportunity
Chapter 5 Global Brand Protection Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Brand Protection Tools Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Brand Protection Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Brand Protection Tools Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Brand Protection Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Brand Protection Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Brand Protection Tools Analysis and Forecast
9.1 Introduction
9.2 North America Brand Protection Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Brand Protection Tools Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Brand Protection Tools Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Brand Protection Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Brand Protection Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Brand Protection Tools Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Brand Protection Tools Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Brand Protection Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Brand Protection Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Brand Protection Tools Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Brand Protection Tools Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Brand Protection Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Brand Protection Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Brand Protection Tools Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Brand Protection Tools Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Brand Protection Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Brand Protection Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Brand Protection Tools Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Brand Protection Tools Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Brand Protection Tools Market: Competitive Dashboard
14.2 Global Brand Protection Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 MarkMonitor
14.3.2 Resolver
14.3.3 BrandShield
14.3.4 PhishLabs
14.3.5 BrandVerity
14.3.6 AppDetex
14.3.7 Hubstream
14.3.8 Numerator
14.3.9 Pointer Brand Protection
14.3.10 Red Points Solutions
14.3.11 Ruvixx
14.3.12 Custodian Solutions
14.3.13 Enablon
14.3.14 Incopro
14.3.15 Scout
14.3.16 OPTEL (Verify Brand)
14.3.17 IntelliCred
14.3.18 CSC
