Market Overview:
The global brand revitalization service market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for brand revitalization services from large enterprises and SMEs across different regions. In addition, the growing trend of using branding as a tool for business expansion is also contributing to the growth of this market. On the basis of type, the global brand revitalization service market can be segmented into meetings & conventions, exhibitions, and others. The meetings & conventions segment is expected to account for a major share of this market in 2018 owing to its growing popularity among businesses as an effective marketing tool. On the basis of application, this market can be divided into large enterprises and SMEs.
Product Definition:
Brand revitalization is the process of refreshing a brand's image and strategy to make it more appealing to consumers. This may involve overhauling the brand's logo, marketing strategy, and product lineup. It can be an expensive process, but if done correctly it can reinvigorate a brand's image and increase sales.
Meetings & Conventions:
The global meetings & convention's (M&C) market size was valued at USD 50.62 billion in 2016 and is expected to witness a CAGR of XX% over the forecast period. The growing number of corporate events, increasing demand for international travel, and rising expenditure on event management services are some of the key factors driving growth in this industry.
Exhibitions:
Exhibitions are public displays of products or services. It can be in the form of a trade fair, an exhibition or consumer show. The purpose is to showcase products and/or services for marketing purposes. It helps companies increase their brand awareness and popularity among consumers by creating a desire to purchase the product/service once the exhibit is over.
Application Insights:
The large enterprises segment held the largest market share of more than 60% in 2017. Large enterprises are presumed to offer higher revenue potential for revitalization services providers as they represent high growth opportunities and have a wide customer base. Furthermore, these companies are likely to generate higher revenues due to the increasing demand for their products and services across geographies. The SMEs segment is expected to witness significant growth over the forecast period owing to increasing consumer disposable income levels, coupled with rising awareness regarding brand revitalization activities among small businesses owners globally.
Regional Analysis:
North America dominated the global market in 2017. North America is home to some of the most prominent and largest multinational corporations across the globe. These companies are increasingly focusing on strategic initiatives, such as brand revitalization, to enhance their corporate image and differentiate themselves from competitors. Moreover, these companies are also realigning their business strategies by collaborating with industry experts for a successful event. This has resulted in high demand for services in this region over the forecast period.
Asia Pacific is expected to emerge as one of the fastest-growing regional markets during the forecast period owing to increasing focus on brand revitalization activities by SMEs and mid-size enterprises operating within Asia Pacific economies including China, India, Japan among others).
Latin America also presents significant growth opportunities due to rising number of trade shows being organized within Latin American countries such as Brazil among others).
Growth Factors:
- Increasing demand for brand revitalization services from small and medium-sized businesses
- Rising number of online branding and marketing service providers
- Proliferation of social media platforms and digital marketing tools
- Growing emphasis on customer experience in branding and marketing initiatives
- Emergence of new trends in brand revitalization such as experiential marketing
Scope Of The Report
Report Attributes
Report Details
Report Title
Brand Revitalization Service Market Research Report
By Type
Meetings & Conventions, Exhibitions, Others
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Companies
Questex, CARLSON WAGONLIT TRAVEL, IBTM Events, Sagon Phior, CAPITAL TRAVEL AND EVENTS, CiEvents, BCD Group, Interpublic Group of Companies（IPG）, ATPI, Pico, Uniplan, Cheil, Eventive, Interbrand（Omnicom）, Ruckus
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
222
Number of Tables & Figures
156
Customization Available
Yes, the report can be customized as per your need.
Global Brand Revitalization Service Market Report Segments:
The global Brand Revitalization Service market is segmented on the basis of:
Types
Meetings & Conventions, Exhibitions, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Questex
- CARLSON WAGONLIT TRAVEL
- IBTM Events
- Sagon Phior
- CAPITAL TRAVEL AND EVENTS
- CiEvents
- BCD Group
- Interpublic Group of Companies（IPG）
- ATPI
- Pico
- Uniplan
- Cheil
- Eventive
- Interbrand（Omnicom）
- Ruckus
Highlights of The Brand Revitalization Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Meetings & Conventions
- Exhibitions
- Others
- By Application:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brand Revitalization Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brand Revitalization Service is a marketing and branding service that helps businesses to improve their image, attract new customers, and increase sales.
Some of the key players operating in the brand revitalization service market are Questex, CARLSON WAGONLIT TRAVEL, IBTM Events, Sagon Phior, CAPITAL TRAVEL AND EVENTS, CiEvents, BCD Group, Interpublic Group of Companies（IPG）, ATPI, Pico, Uniplan, Cheil, Eventive, Interbrand（Omnicom）, Ruckus.
The brand revitalization service market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Brand Revitalization Service Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Brand Revitalization Service Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Brand Revitalization Service Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Brand Revitalization Service Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Brand Revitalization Service Market Size & Forecast, 2018-2028
4.5.1 Brand Revitalization Service Market Size and Y-o-Y Growth
4.5.2 Brand Revitalization Service Market Absolute $ Opportunity
Chapter 5 Global Brand Revitalization Service Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Brand Revitalization Service Market Size Forecast by Type
5.2.1 Meetings & Conventions
5.2.2 Exhibitions
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Brand Revitalization Service Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Brand Revitalization Service Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Brand Revitalization Service Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Brand Revitalization Service Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Brand Revitalization Service Analysis and Forecast
9.1 Introduction
9.2 North America Brand Revitalization Service Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Brand Revitalization Service Market Size Forecast by Type
9.6.1 Meetings & Conventions
9.6.2 Exhibitions
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Brand Revitalization Service Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Brand Revitalization Service Analysis and Forecast
10.1 Introduction
10.2 Europe Brand Revitalization Service Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Brand Revitalization Service Market Size Forecast by Type
10.6.1 Meetings & Conventions
10.6.2 Exhibitions
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Brand Revitalization Service Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Brand Revitalization Service Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Brand Revitalization Service Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Brand Revitalization Service Market Size Forecast by Type
11.6.1 Meetings & Conventions
11.6.2 Exhibitions
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Brand Revitalization Service Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Brand Revitalization Service Analysis and Forecast
12.1 Introduction
12.2 Latin America Brand Revitalization Service Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Brand Revitalization Service Market Size Forecast by Type
12.6.1 Meetings & Conventions
12.6.2 Exhibitions
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Brand Revitalization Service Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Brand Revitalization Service Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Brand Revitalization Service Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Brand Revitalization Service Market Size Forecast by Type
13.6.1 Meetings & Conventions
13.6.2 Exhibitions
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Brand Revitalization Service Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Brand Revitalization Service Market: Competitive Dashboard
14.2 Global Brand Revitalization Service Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Questex
14.3.2 CARLSON WAGONLIT TRAVEL
14.3.3 IBTM Events
14.3.4 Sagon Phior
14.3.5 CAPITAL TRAVEL AND EVENTS
14.3.6 CiEvents
14.3.7 BCD Group
14.3.8 Interpublic Group of Companies（IPG）
14.3.9 ATPI
14.3.10 Pico
14.3.11 Uniplan
14.3.12 Cheil
14.3.13 Eventive
14.3.14 Interbrand（Omnicom）
14.3.15 Ruckus
