Market Overview:
The global broadcast media market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for digital content and rising number of internet users across the globe. In terms of type, the cable radio segment is expected to dominate the global broadcast media market during the forecast period. This can be attributed to its ability to provide high-quality audio and video content as compared with other types of broadcast media such as wireless radio and satellite radio. In terms of application, government units are expected to account for a major share of the global broadcast media market during the forecast period owing to their growing need for effective communication and information dissemination channels.
Product Definition:
Broadcast media is the term used to describe the traditional mass communication channels of radio and television. The importance of broadcast media is that it provides a means for reaching a large audience with information, entertainment, or both.
Cable Radio:
Cable radio is a system of delivering radio programs to consumers by means of cable television. It is also known as broadcast television. Cable TV has two main functions: transmission and reception. The function of transmission includes the conversion of analog signals into digital signals and vice versa; while the function of reception includes the conversion of digital signals into an audio or visual program for viewers or listeners.
Wireless Radio:
Wireless radio is a term used for the category of broadcast media that uses electromagnetic radiations to transmit audio and video signals. The wireless radio market has witnessed significant growth over the past few years owing to technological advancements in mobile phones, tablets, laptops and other portable devices. These advanced devices are increasingly being adopted by end users across various industry verticals such as entertainment & media, transportation & logistics and healthcare among others.
Application Insights:
The commercial application segment dominated the global broadcast media market in 2017 and is expected to witness a CAGR of XX% over the forecast period. The growth can be attributed to increasing demand for sports channels, news channels, movies channels, reality TV shows and other general entertainment channels from both consumers as well as operators.
The growing popularity of streaming services has led to a decline in traditional television viewership; however this trend is not prevalent across all regions. In countries such as India where online streaming services are not widely available or affordable; cable television subscriptions remain high with more than 300 million subscribers worldwide (as of 2016). This trend is also observed in several European and Latin American countries which indicates that while viewers watch less live TV they still prefer pay-TV providers over internet only ones for watching their favorite shows & sports events.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2017. The growth can be attributed to the presence of a large number of radio listeners across U.S., Canada, and Mexico. Asia Pacific is expected to witness significant growth over the forecast period owing to increasing penetration rates for digital audio and video content across countries such as India, China, Japan, Australia among others are anticipated to drive regional demand over next eight years.
Growth Factors:
- Increasing demand for broadcast content due to the growth of digital media and over-the-top (OTT) services.
- Proliferation of new technologies, such as 4K/Ultra HD and HDR, that offer better quality video and audio experiences.
- Growing demand for advertising revenue as businesses shift more of their marketing budgets to digital platforms.
- Expansion of global markets, especially in developing countries, where there is a growing appetite for local content programming.
- Emergence of new business models, such as subscription streaming services, that are changing the way people consume broadcast media
Scope Of The Report
Report Attributes
Report Details
Report Title
Broadcast Media Market Research Report
By Type
Cable Radio, Wireless Radio
By Application
Government Unit, Commercial, Other
By Companies
Comcast, DIRECTV, Walt Disney, News, Time Warner
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
184
Number of Tables & Figures
129
Customization Available
Yes, the report can be customized as per your need.
Global Broadcast Media Market Report Segments:
The global Broadcast Media market is segmented on the basis of:
Types
Cable Radio, Wireless Radio
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Government Unit, Commercial, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Comcast
- DIRECTV
- Walt Disney
- News
- Time Warner
Highlights of The Broadcast Media Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cable Radio
- Wireless Radio
- By Application:
- Government Unit
- Commercial
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Broadcast Media Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Broadcast media is a type of mass communication that uses electronic signals to transmit content to a large audience. Broadcasters use radio, television, the Internet, and other platforms to deliver programming to viewers.
Some of the major players in the broadcast media market are Comcast, DIRECTV, Walt Disney, News, Time Warner.
The broadcast media market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Broadcast Media Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Broadcast Media Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Broadcast Media Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Broadcast Media Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Broadcast Media Market Size & Forecast, 2018-2028
4.5.1 Broadcast Media Market Size and Y-o-Y Growth
4.5.2 Broadcast Media Market Absolute $ Opportunity
Chapter 5 Global Broadcast Media Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Broadcast Media Market Size Forecast by Type
5.2.1 Cable Radio
5.2.2 Wireless Radio
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Broadcast Media Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Broadcast Media Market Size Forecast by Applications
6.2.1 Government Unit
6.2.2 Commercial
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Broadcast Media Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Broadcast Media Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Broadcast Media Analysis and Forecast
9.1 Introduction
9.2 North America Broadcast Media Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Broadcast Media Market Size Forecast by Type
9.6.1 Cable Radio
9.6.2 Wireless Radio
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Broadcast Media Market Size Forecast by Applications
9.10.1 Government Unit
9.10.2 Commercial
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Broadcast Media Analysis and Forecast
10.1 Introduction
10.2 Europe Broadcast Media Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Broadcast Media Market Size Forecast by Type
10.6.1 Cable Radio
10.6.2 Wireless Radio
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Broadcast Media Market Size Forecast by Applications
10.10.1 Government Unit
10.10.2 Commercial
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Broadcast Media Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Broadcast Media Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Broadcast Media Market Size Forecast by Type
11.6.1 Cable Radio
11.6.2 Wireless Radio
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Broadcast Media Market Size Forecast by Applications
11.10.1 Government Unit
11.10.2 Commercial
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Broadcast Media Analysis and Forecast
12.1 Introduction
12.2 Latin America Broadcast Media Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Broadcast Media Market Size Forecast by Type
12.6.1 Cable Radio
12.6.2 Wireless Radio
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Broadcast Media Market Size Forecast by Applications
12.10.1 Government Unit
12.10.2 Commercial
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Broadcast Media Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Broadcast Media Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Broadcast Media Market Size Forecast by Type
13.6.1 Cable Radio
13.6.2 Wireless Radio
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Broadcast Media Market Size Forecast by Applications
13.10.1 Government Unit
13.10.2 Commercial
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Broadcast Media Market: Competitive Dashboard
14.2 Global Broadcast Media Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Comcast
14.3.2 DIRECTV
14.3.3 Walt Disney
14.3.4 News
14.3.5 Time Warner
