Market Overview:
The global brow powder market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for natural and organic products, increasing awareness about eyebrow grooming, and growing popularity of brow powders among millennials. Brow powders are available in different colors such as black, brown, and others. Among these colors, brown is the most popular color owing to its ability to match with almost all hair colors. Brow powders are mainly used by specialist retailers and online sale channels for eyebrows grooming purposes.
Product Definition:
Brow powder is a type of makeup that is used to define and enhance the appearance of eyebrows. It comes in a variety of colors, and can be used to fill in sparse areas, create a fuller look, or simply add definition.
Black:
Brow powder is a very fine and stiff powder which is used to fill the gaps between brows and hair. It helps in making the skin look more filled out, giving it a thicker appearance. The product also acts as an adhesive, holding stray hairs in place which makes it easier to paint or draw on eyeshadow or liner etc.
The global market for black (also known as matte) has grown significantly over the past few years owing to its usage by celebrities.
Brown:
Brown is a color that has been used in the eye makeup and skin powder market for a very long time. It is one of those colors that can be found in almost all skin tones. The brown color range can vary from matte to chocolate to warm and even caramel shades, which makes it extremely versatile.
Application Insights:
Specialist retailers held the largest market share of more than 70% in 2017. The application segment is bifurcated into online and offline sales. Brow powders are used by specialists to create realistic looking effects for beauty tutorials, fashion shows and photoshoots. Specialists use brow pencils or brushes to apply the product as it blends better with the skin tone, especially if applied on a daily basis.
Online sale is expected to expand at a CAGR of XX% from 2018 to 2030 owing to growing internet penetration in developing countries such as India, Bangladesh and Sri Lanka which offer easy access for consumers worldwide who can now order products through websites like Amazon without ever stepping out of their homes or offices.
Regional Analysis:
North America dominated the market in 2017 owing to high demand from U.S. and Canada for face and eye makeup products, along with other specialized Brow Products such as brow liner, powder & cake, stencils & brushes. Europe is expected to be the second-largest regional market over the forecast period due to growing demand for natural cosmetics coupled with increasing awareness about latest fashion trends among young consumers of countries including France, Germany, Italy and U.K., which will drive product demand further.
Growth Factors:
- Increasing demand for natural and organic cosmetics products
- Rising awareness about the benefits of using brow powder
- Growing popularity of minimalist makeup trend
- Proliferation of social media platforms and beauty bloggers promoting brow powder products
- Availability of a wide variety of brow powder shades to suit different skin tones
Scope Of The Report
Report Attributes
Report Details
Report Title
Brow Powder Market Research Report
By Type
Black, Brown, Others
By Application
Specialist Retailers, Online sale
By Companies
L’oreal group, Procter & gamble, Beiersdorf, Avon products, Unilever, Estée lauder, Shiseido, Kao corp, Revlon, Mary Kay, L’oreal group, Oriflame, Alticor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
159
Number of Tables & Figures
112
Customization Available
Yes, the report can be customized as per your need.
Global Brow Powder Market Report Segments:
The global Brow Powder market is segmented on the basis of:
Types
Black, Brown, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Specialist Retailers, Online sale
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- L’oreal group
- Procter & gamble
- Beiersdorf
- Avon products
- Unilever
- Estée lauder
- Shiseido
- Kao corp
- Revlon
- Mary Kay
- L’oreal group
- Oriflame
- Alticor
Highlights of The Brow Powder Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Black
- Brown
- Others
- By Application:
- Specialist Retailers
- Online sale
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brow Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brow powder is a type of makeup that is used to fill in and shape eyebrows. It comes in a variety of colors and can be applied with a brush, pencil, or spoolie.
Some of the major companies in the brow powder market are L’oreal group, Procter & gamble, Beiersdorf, Avon products, Unilever, Est©e lauder, Shiseido, Kao corp, Revlon, Mary Kay, L’oreal group, Oriflame, Alticor.
The brow powder market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Brow Powder Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Brow Powder Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Brow Powder Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Brow Powder Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Brow Powder Market Size & Forecast, 2020-2028
4.5.1 Brow Powder Market Size and Y-o-Y Growth
4.5.2 Brow Powder Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Black
5.2.2 Brown
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Specialist Retailers
6.2.2 Online sale
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Brow Powder Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Brow Powder Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Black
9.6.2 Brown
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Specialist Retailers
9.10.2 Online sale
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Black
10.6.2 Brown
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Specialist Retailers
10.10.2 Online sale
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Black
11.6.2 Brown
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Specialist Retailers
11.10.2 Online sale
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Black
12.6.2 Brown
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Specialist Retailers
12.10.2 Online sale
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Black
13.6.2 Brown
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Specialist Retailers
13.10.2 Online sale
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Brow Powder Market: Competitive Dashboard
14.2 Global Brow Powder Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 L’oreal group
14.3.2 Procter & gamble
14.3.3 Beiersdorf
14.3.4 Avon products
14.3.5 Unilever
14.3.6 Estée lauder
14.3.7 Shiseido
14.3.8 Kao corp
14.3.9 Revlon
14.3.10 Mary Kay
14.3.11 L’oreal group
14.3.12 Oriflame
14.3.13 Alticor
