Market Overview:
The global business gamification market is expected to grow at a CAGR of 27.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for enterprise-driven solutions and consumer-driven solutions across different industry verticals. Additionally, the growing trend of gamification in education and government sectors is also contributing significantly to the overall market growth. North America dominates the global business gamification market, followed by Europe and Asia Pacific.
Product Definition:
Business Gamification is the use of game mechanics and game design techniques in a business context. The purpose of Business Gamification is to engage employees and customers in order to achieve business goals.
Enterprise-Driven Solution:
Enterprise-driven solution is a software-as-a result of service model that allows enterprises to automate enterprise processes using cloud technology. Enterprise solutions are used by organizations for various purposes such as customer relationship management, order management, inventory control and many more. These solutions help in streamlining business operations which helps the organization grow in terms of profitability and marketability.
Consumer-Driven Solution:
Consumer-driven solution is a software-as-a result of service that allows businesses to automate the collection and reporting of consumer data. It's primary objective is to provide consumers with the solutions they need at the right time, in order to drive business growth. Consumer-driven solutions are used by organizations for various purposes such as online & mobile CRM, customer retention programs, digital marketing automation and others.
The global business gamification market size was valued at USD 683 million in 2015.
Application Insights:
The service industry segment accounted for the largest revenue share in 2016 and is expected to continue its dominance over the forecast period. The IT industry also contributed significantly to the overall revenue share. The financial sector, on the other hand, is anticipated to witness a significant growth rate over the forecast period. This can be attributed to increasing use of games in training employees and offering innovative solutions for various industries such as banking, insurance and others.
The healthcare industry has also been rapidly adopting games-based solutions owing to their abilityto engage players through fun activities while teaching them aboutthe importance of regular health checkups or vaccinations.
Regional Analysis:
North America dominated the global business gamification market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to increasing adoption of games for training and motivation of employees, rising focus on employee engagement, and growing need for better customer service. Furthermore, increased use of mobile devices by consumers has led to an increase in application scope across various industries such as retail, travel & tourism, banking & financial services etc., thereby driving regional growth.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing awareness about benefits associated with business gaming solutions among enterprises and consumers alike. Moreover, growing penetration of smartphones coupled with high demand for entertainment purposes will drive regional growth further on account of a positive feedback loop between these two factors (i) consumer spending power; (ii) availability/ penetration of smartphones).
Growth Factors:
- Increased demand for gamification from small and medium businesses (SMBs) due to its ability to improve employee productivity and engagement.
- Rapid growth of mobile devices and apps, which are providing new opportunities for businesses to gamify their operations.
- Emergence of cloud-based platforms that make it easier for businesses to deploy gamification solutions quickly and at a lower cost.
- Growing interest in using games as a learning tool, especially in the education sector, which is expected to drive demand for business gamification solutions over the next few years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Business Gamification Market Research Report
By Type
Enterprise-Driven Solution, Consumer-Driven Solution
By Application
Service Industry, IT Industry, Financial Industry, Healthcare Industry, Education Industry, Government Secto
By Companies
Microsoft, SAP, BI WORLDWIDE, Verint, Salesforce, Centrical, Mambo.IO, MPS Interactive Systems, LevelEleven, Axonify Inc., Bravon
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
183
Number of Tables & Figures
129
Customization Available
Yes, the report can be customized as per your need.
Global Business Gamification Market Report Segments:
The global Business Gamification market is segmented on the basis of:
Types
Enterprise-Driven Solution, Consumer-Driven Solution
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Service Industry, IT Industry, Financial Industry, Healthcare Industry, Education Industry, Government Secto
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Microsoft
- SAP
- BI WORLDWIDE
- Verint
- Salesforce
- Centrical
- Mambo.IO
- MPS Interactive Systems
- LevelEleven
- Axonify Inc.
- Bravon
Highlights of The Business Gamification Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Enterprise-Driven Solution
- Consumer-Driven Solution
- By Application:
- Service Industry
- IT Industry
- Financial Industry
- Healthcare Industry
- Education Industry
- Government Secto
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Business Gamification Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Business gamification is a process of turning mundane tasks into fun and engaging experiences that help employees stay motivated and focused. By making work more enjoyable, businesses can reduce employee turnover, increase productivity, and save money.
Some of the key players operating in the business gamification market are Microsoft, SAP, BI WORLDWIDE, Verint, Salesforce, Centrical, Mambo.IO, MPS Interactive Systems, LevelEleven, Axonify Inc., Bravon.
The business gamification market is expected to grow at a compound annual growth rate of 27.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Business Gamification Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Business Gamification Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Business Gamification Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Business Gamification Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Business Gamification Market Size & Forecast, 2018-2028
4.5.1 Business Gamification Market Size and Y-o-Y Growth
4.5.2 Business Gamification Market Absolute $ Opportunity
Chapter 5 Global Business Gamification Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Business Gamification Market Size Forecast by Type
5.2.1 Enterprise-Driven Solution
5.2.2 Consumer-Driven Solution
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Business Gamification Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Business Gamification Market Size Forecast by Applications
6.2.1 Service Industry
6.2.2 IT Industry
6.2.3 Financial Industry
6.2.4 Healthcare Industry
6.2.5 Education Industry
6.2.6 Government Secto
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Business Gamification Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Business Gamification Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Business Gamification Analysis and Forecast
9.1 Introduction
9.2 North America Business Gamification Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Business Gamification Market Size Forecast by Type
9.6.1 Enterprise-Driven Solution
9.6.2 Consumer-Driven Solution
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Business Gamification Market Size Forecast by Applications
9.10.1 Service Industry
9.10.2 IT Industry
9.10.3 Financial Industry
9.10.4 Healthcare Industry
9.10.5 Education Industry
9.10.6 Government Secto
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Business Gamification Analysis and Forecast
10.1 Introduction
10.2 Europe Business Gamification Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Business Gamification Market Size Forecast by Type
10.6.1 Enterprise-Driven Solution
10.6.2 Consumer-Driven Solution
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Business Gamification Market Size Forecast by Applications
10.10.1 Service Industry
10.10.2 IT Industry
10.10.3 Financial Industry
10.10.4 Healthcare Industry
10.10.5 Education Industry
10.10.6 Government Secto
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Business Gamification Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Business Gamification Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Business Gamification Market Size Forecast by Type
11.6.1 Enterprise-Driven Solution
11.6.2 Consumer-Driven Solution
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Business Gamification Market Size Forecast by Applications
11.10.1 Service Industry
11.10.2 IT Industry
11.10.3 Financial Industry
11.10.4 Healthcare Industry
11.10.5 Education Industry
11.10.6 Government Secto
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Business Gamification Analysis and Forecast
12.1 Introduction
12.2 Latin America Business Gamification Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Business Gamification Market Size Forecast by Type
12.6.1 Enterprise-Driven Solution
12.6.2 Consumer-Driven Solution
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Business Gamification Market Size Forecast by Applications
12.10.1 Service Industry
12.10.2 IT Industry
12.10.3 Financial Industry
12.10.4 Healthcare Industry
12.10.5 Education Industry
12.10.6 Government Secto
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Business Gamification Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Business Gamification Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Business Gamification Market Size Forecast by Type
13.6.1 Enterprise-Driven Solution
13.6.2 Consumer-Driven Solution
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Business Gamification Market Size Forecast by Applications
13.10.1 Service Industry
13.10.2 IT Industry
13.10.3 Financial Industry
13.10.4 Healthcare Industry
13.10.5 Education Industry
13.10.6 Government Secto
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Business Gamification Market: Competitive Dashboard
14.2 Global Business Gamification Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Microsoft
14.3.2 SAP
14.3.3 BI WORLDWIDE
14.3.4 Verint
14.3.5 Salesforce
14.3.6 Centrical
14.3.7 Mambo.IO
14.3.8 MPS Interactive Systems
14.3.9 LevelEleven
14.3.10 Axonify Inc.
14.3.11 Bravon
