Market Overview:
The global butternut squash market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for healthy food, increasing awareness about the health benefits of butternut squash, and growing demand for processed food products. Based on type, the global butternut squash market can be segmented into fresh, frozen, and puree. The fresh segment is projected to account for a major share of the global butternut squash market in 2018. However, the frozen segment is expected to grow at a higher CAGR during the forecast period owing to its convenience and longer shelf life as compared with fresh butternut squashes. Based on application, the global butternut squash market can be divided into online retail and offline retail segments.
Product Definition:
Butternut squash is a winter squash with a long, tapered neck and smooth, orange skin. The flesh is orange as well, and becomes creamier the longer it cooks. Butternut squash can be roasted, boiled or mashed. It's an excellent source of beta-carotene (vitamin A) and vitamin C.
Fresh:
The global fresh butternut squash market size was valued at USD 4.5 billion in 2016 and is expected to witness significant growth over the forecast period. Increasing demand for organic food across the globe is anticipated to drive industry growth over the forecast period.
Growing health awareness among consumers has resulted in an increased usage of nutritious vegetables and fruits, which will propel industry expansion over the coming years.
Frozen:
Frozen vegetables and fruits are produced by the process of freezing at a very initial stage. The process does not alter the nutritional value or quality of food items. It is majorly used for fruits and vegetables that have longer shelf life such as beets, spinach, corn, green beans, peas etc. On account of long shelf life these products are often sold in frozen form which can be easily used after defrosting.
Application Insights:
Offline retail dominated the global butternut squash market, accounting for more than 70.0% share of the total revenue in 2017. Butternut squash is a seasonal fruit and its demand dips drastically from October to December every year across the globe due to climatic changes and other factors such as crop failure & pest infestations. As a result, online retailers are able to buy large quantities of product at lower prices during these months and then sell it at higher prices during January-March period when the demand increases significantly owing to change in weather conditions along with increase in spending capacity of consumers.
Online retailing has become an important channel for vendors from countries where winters are too cold for growing fruits such as mangoes or bananas which can be grown only inside tropical regions having temperature suitable around 27°C.-32°C.
Regional Analysis:
North America dominated the global market in terms of revenue with a share of over 40.0% in 2017. The U.S., as the largest consumer, is anticipated to witness significant growth over the forecast period owing to increasing demand for healthy snacks and desserts that are gluten-free, vegan, and paleo-friendly. Moreover, growing popularity of these products among health nuts is expected to drive industry expansion over next eight years.
Asia Pacific is projected to be one of the fastest-growing regional markets at a CAGR exceeding 6% from 2018 to 2030 due its large population base looking for convenient food items that are easy on digestive systems and Butternut squash fits this bill very well as it has no seeds or strings attached unlike other pumpkins varieties which makes it easier for consumers across countries like India & China & Japan etc who avoid eating seeds during Navratna (nine nights) or Ekadashi (11th day).
Growth Factors:
- Increasing demand for healthy and organic food products.
- Rising awareness about the health benefits of butternut squash.
- Growing popularity of vegan and vegetarian diets.
- Increasing demand for convenience foods due to busy lifestyles of consumers.
- increasing trend towards home cooking instead of eating out
Scope Of The Report
Report Attributes
Report Details
Report Title
Butternut Squash Market Research Report
By Type
Fresh, Frozen, Puree
By Application
Online Retail, Offline Retail
By Companies
JDM Food Group, Stahlbush Island Farms, Harris Seeds, ALDI, Mackenzie, Stonehill Produce, JDM Food Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
228
Number of Tables & Figures
160
Customization Available
Yes, the report can be customized as per your need.
Global Butternut Squash Market Report Segments:
The global Butternut Squash market is segmented on the basis of:
Types
Fresh, Frozen, Puree
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Retail, Offline Retail
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- JDM Food Group
- Stahlbush Island Farms
- Harris Seeds
- ALDI
- Mackenzie
- Stonehill Produce
- JDM Food Group
Highlights of The Butternut Squash Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Fresh
- Frozen
- Puree
- By Application:
- Online Retail
- Offline Retail
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Butternut Squash Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Butternut squash is a type of winter squash that is typically orange or yellow in color and has a firm, smooth texture. Butternut squash is high in fiber and vitamin C, making it an excellent source of nutrition.
Some of the major companies in the butternut squash market are JDM Food Group, Stahlbush Island Farms, Harris Seeds, ALDI, Mackenzie, Stonehill Produce, JDM Food Group.
The butternut squash market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Butternut Squash Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Butternut Squash Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Butternut Squash Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Butternut Squash Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Butternut Squash Market Size & Forecast, 2018-2028
4.5.1 Butternut Squash Market Size and Y-o-Y Growth
4.5.2 Butternut Squash Market Absolute $ Opportunity
Chapter 5 Global Butternut Squash Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Butternut Squash Market Size Forecast by Type
5.2.1 Fresh
5.2.2 Frozen
5.2.3 Puree
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Butternut Squash Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Butternut Squash Market Size Forecast by Applications
6.2.1 Online Retail
6.2.2 Offline Retail
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Butternut Squash Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Butternut Squash Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Butternut Squash Analysis and Forecast
9.1 Introduction
9.2 North America Butternut Squash Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Butternut Squash Market Size Forecast by Type
9.6.1 Fresh
9.6.2 Frozen
9.6.3 Puree
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Butternut Squash Market Size Forecast by Applications
9.10.1 Online Retail
9.10.2 Offline Retail
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Butternut Squash Analysis and Forecast
10.1 Introduction
10.2 Europe Butternut Squash Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Butternut Squash Market Size Forecast by Type
10.6.1 Fresh
10.6.2 Frozen
10.6.3 Puree
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Butternut Squash Market Size Forecast by Applications
10.10.1 Online Retail
10.10.2 Offline Retail
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Butternut Squash Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Butternut Squash Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Butternut Squash Market Size Forecast by Type
11.6.1 Fresh
11.6.2 Frozen
11.6.3 Puree
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Butternut Squash Market Size Forecast by Applications
11.10.1 Online Retail
11.10.2 Offline Retail
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Butternut Squash Analysis and Forecast
12.1 Introduction
12.2 Latin America Butternut Squash Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Butternut Squash Market Size Forecast by Type
12.6.1 Fresh
12.6.2 Frozen
12.6.3 Puree
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Butternut Squash Market Size Forecast by Applications
12.10.1 Online Retail
12.10.2 Offline Retail
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Butternut Squash Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Butternut Squash Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Butternut Squash Market Size Forecast by Type
13.6.1 Fresh
13.6.2 Frozen
13.6.3 Puree
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Butternut Squash Market Size Forecast by Applications
13.10.1 Online Retail
13.10.2 Offline Retail
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Butternut Squash Market: Competitive Dashboard
14.2 Global Butternut Squash Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 JDM Food Group
14.3.2 Stahlbush Island Farms
14.3.3 Harris Seeds
14.3.4 ALDI
14.3.5 Mackenzie
14.3.6 Stonehill Produce
14.3.7 JDM Food Group
