Market Overview:
The global campaign management system market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based campaign management systems and the rising need for effective marketing campaigns among enterprises of all sizes. On the basis of type, the global campaign management system market can be segmented into on-premise and cloud-based systems. The cloud-based segment is expected to grow at a higher CAGR than the on-premise segment during the forecast period owing to its advantages such as scalability, flexibility, and cost efficiency. Based on application, the global campaign management system market can be divided into SMEs, large enterprises, and other segments.
Product Definition:
Campaign Management System (CMS) is a tool that helps organizations manage their marketing campaigns. It allows users to create, track, and analyze marketing campaigns. CMS can help organizations improve the effectiveness of their campaigns and better understand the return on investment for their marketing efforts.
On-Premise:
On-premise software is a type of cloud computing system that involves the use of dedicated hardware, specifically designed for a company to manage its data. The software is installed and used directly by the companies for which it was designed. On-premise solutions are more secure than their counterparts as they do not rely on internet connectivity or servers; instead, they rely on pre-installed hardware devices to store data.
Cloud-Based:
Cloud-based is a term used to define software or services that are hosted remotely on the internet. The cloud-based software solutions offer benefits such as easy accessibility from any location, real-time data tracking, and cost efficiency among others. Cloud computing has evolved into an integral part of digital marketing due to its ability to store large amounts of data in distributed locations for easy access by multiple users over a network.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) application segment accounted for the largest market share in 2017. The SMEs are widely adopting cloud-based campaign management systems as they can be deployed on a pay-as-you go basis, which is beneficial for low budget campaigns. Furthermore, these systems help in tracking and monitoring digital advertising activities across different devices with a single unified interface, which is also expected to drive the demand over the forecast period.
The large enterprises segment is expected to register significant growth over the forecast period owing to factors such as growing trend of centralizing IT services within organizations; increasing need for managing multiple campaigns simultaneously; and need to coordinate multiple departments involved in marketing & sales activities across different business units within an organization. Large enterprises have their own data centers from where they manage their online presence including website content, online stores etc.
Regional Analysis:
The market for global campaign management systems is expected to witness significant growth over the forecast period owing to the increasing use of technology in political campaigns. The U.S. has witnessed a high level of technological adoption, which is further anticipated to drive demand for GEMS during the forecast period. Furthermore, factors such as growing social media usage and proliferation of smartphones are expected to fuel demand over the next eight years.
Asia Pacific accounted for approximately 20% share in 2017 and is estimated to expand at a CAGR exceeding 7% from 2018 to 2030 owing herding digitalization trends along with rising smartphone penetration rates across countries such as India, China, Japan.
Growth Factors:
- Increasing demand for effective and efficient marketing campaigns
- Rising number of digital marketing campaigns
- Proliferation of mobile devices and apps
- Emergence of cloud-based campaign management systems
- Growing focus on customer retention and engagement
Scope Of The Report
Report Attributes
Report Details
Report Title
Campaign Management System Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SMEs, Large Enterprises, Other
By Companies
Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris, Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Campaign Management System Market Report Segments:
The global Campaign Management System market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe
- Optmyzr
- Oracle
- Aprimo
- Tune
- Percolate
- Infor
- HubSpot
- SAP Hybris
- Campaign Monitor
- Sendinblue
- Target Everyone
- Zoho
- IBM
- SAS
Highlights of The Campaign Management System Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SMEs
- Large Enterprises
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Campaign Management System Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A campaign management system (CMS) is a software application that helps organizations manage their online campaigns. It allows users to track and analyze all aspects of their campaigns, from target audience engagement to financial results. A CMS can also help organizations create and manage custom landing pages, email marketing templates, and other digital assets.
Some of the key players operating in the campaign management system market are Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris, Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS.
The campaign management system market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Campaign Management System Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Campaign Management System Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Campaign Management System Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Campaign Management System Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Campaign Management System Market Size & Forecast, 2018-2028
4.5.1 Campaign Management System Market Size and Y-o-Y Growth
4.5.2 Campaign Management System Market Absolute $ Opportunity
Chapter 5 Global Campaign Management System Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Campaign Management System Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Campaign Management System Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Campaign Management System Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Campaign Management System Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Campaign Management System Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Campaign Management System Analysis and Forecast
9.1 Introduction
9.2 North America Campaign Management System Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Campaign Management System Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Campaign Management System Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Campaign Management System Analysis and Forecast
10.1 Introduction
10.2 Europe Campaign Management System Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Campaign Management System Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Campaign Management System Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Campaign Management System Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Campaign Management System Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Campaign Management System Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Campaign Management System Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Campaign Management System Analysis and Forecast
12.1 Introduction
12.2 Latin America Campaign Management System Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Campaign Management System Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Campaign Management System Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Campaign Management System Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Campaign Management System Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Campaign Management System Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Campaign Management System Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Campaign Management System Market: Competitive Dashboard
14.2 Global Campaign Management System Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe
14.3.2 Optmyzr
14.3.3 Oracle
14.3.4 Aprimo
14.3.5 Tune
14.3.6 Percolate
14.3.7 Infor
14.3.8 HubSpot
14.3.9 SAP Hybris
14.3.10 Campaign Monitor
14.3.11 Sendinblue
14.3.12 Target Everyone
14.3.13 Zoho
14.3.14 IBM
14.3.15 SAS
