Market Overview:
The global campaign management tools market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of this market can be attributed to the increasing demand for cloud-based campaign management tools and the rising need for effective marketing campaigns among enterprises. However, data security and privacy concerns may restrain the growth of this market to some extent during the forecast period. On-premise campaign management tools are expected to hold a larger share of the global market than cloud-based campaign management tools during the forecast period.
Product Definition:
Campaign management tools are used to plan, execute, and measure the success of marketing campaigns. They can help you track leads and customers through the sales funnel, create custom reports, and optimize your campaigns for better results.
On-Premise:
On-premise software is a type of cloud computing that involves the use of dedicated hardware, specifically designed for a company to manage its data. The most common form of on-premise software is the server system used by organizations to store their data and run applications. However, there are also other forms such as database servers and storage area networks (SANs) that can be used by an organization's IT department for various purposes.
Cloud-Based:
Cloud-based is a term used to define solutions that are hosted on the cloud and can be accessed by multiple users from different locations. The major advantage of using cloud-based services is that they offer an easy way for end users to access data, even if they are not present in the same location. Cloud service providers store information on their servers and provide applications or virtual machines where user data can be stored.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) application segment accounted for the largest market share in 2017. SMEs are widely adopting cloud-based campaign management tools as they offer a cost-effective solution with enhanced features. The large enterprises segment is expected to witness the highest growth over the forecast period owing to their extensive IT infrastructure, robust resources, and well-established internal processes that support modern marketing practices.
The other application category includes both BFSI and non-BFSI companies; however, only BFSI companies are covered under in this study since most of them have adopted cloud computing services for their business applications. However, several banks have started shifting from on premise systems to cloud computing due to its benefits such as scalability, flexibility & agility in managing data & operations along with reduced costs involved in implementation as compared to traditional on premise systems.
Regional Analysis:
The market in North America is expected to grow at a significant rate over the forecast period. The growth can be attributed to increasing government regulations and mandates pertaining to data security, privacy, and information protection. Furthermore, the growing adoption of cloud-based technologies has led to an increased demand for campaign management tools in this region.
Asia Pacific is anticipated to emerge as the fastest-growing regional market over the forecast period owing to factors such as increasing internet penetration and technological advancements across various sectors including ITES & BFSI. Moreover, rising political instability in South East Asian countries such as Thailand and Malaysia are expected drive regional growth through 2020s.
Growth Factors:
- Increasing demand for effective and efficient marketing campaigns
- Rising number of digital marketing channels and opportunities
- Proliferation of data-driven marketing techniques
- Growing focus on customer retention and loyalty programs
- Emergence of cloud-based campaign management solutions
Scope Of The Report
Report Attributes
Report Details
Report Title
Campaign Management Tools Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SMEs, Large Enterprises, Other
By Companies
Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
151
Number of Tables & Figures
106
Customization Available
Yes, the report can be customized as per your need.
Global Campaign Management Tools Market Report Segments:
The global Campaign Management Tools market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Campaign Monitor
- Sendinblue
- Target Everyone
- Zoho
- IBM
- SAS
- Adobe
- Optmyzr
- Oracle
- Aprimo
- Tune
- Percolate
- Infor
- HubSpot
- SAP Hybris
Highlights of The Campaign Management Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SMEs
- Large Enterprises
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Campaign Management Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Campaign management tools are software programs that help political campaigns manage their resources and track their progress. They can include things like fundraising platforms, voter contact databases, and tracking systems for campaign spending.
Some of the key players operating in the campaign management tools market are Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris.
The campaign management tools market is expected to register a CAGR of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Campaign Management Tools Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Campaign Management Tools Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Campaign Management Tools Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Campaign Management Tools Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Campaign Management Tools Market Size & Forecast, 2018-2028 4.5.1 Campaign Management Tools Market Size and Y-o-Y Growth 4.5.2 Campaign Management Tools Market Absolute $ Opportunity
Chapter 5 Global Campaign Management Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Campaign Management Tools Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Campaign Management Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Campaign Management Tools Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Campaign Management Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Campaign Management Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Campaign Management Tools Analysis and Forecast
9.1 Introduction
9.2 North America Campaign Management Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Campaign Management Tools Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Campaign Management Tools Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Campaign Management Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Campaign Management Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Campaign Management Tools Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Campaign Management Tools Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Campaign Management Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Campaign Management Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Campaign Management Tools Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Campaign Management Tools Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Campaign Management Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Campaign Management Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Campaign Management Tools Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Campaign Management Tools Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Campaign Management Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Campaign Management Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Campaign Management Tools Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Campaign Management Tools Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Campaign Management Tools Market: Competitive Dashboard
14.2 Global Campaign Management Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Campaign Monitor
14.3.2 Sendinblue
14.3.3 Target Everyone
14.3.4 Zoho
14.3.5 IBM
14.3.6 SAS
14.3.7 Adobe
14.3.8 Optmyzr
14.3.9 Oracle
14.3.10 Aprimo
14.3.11 Tune
14.3.12 Percolate
14.3.13 Infor
14.3.14 HubSpot
14.3.15 SAP Hybris