Market Overview:
The global channel market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth in the global channel market can be attributed to the increasing demand for cloud-based solutions and services, SME (small and medium enterprises) adoption of cloud-based solutions, and the growing demand for managed services. North America is expected to hold the largest share of the global channel market in 2018, followed by Europe and Asia Pacific.
Product Definition:
Channel is a term for a path of communication. It can be used to describe the way information travels between two people, or between a person and a group. The importance of channeling communication is that it can help to ensure that the message being sent is clear and understood by all parties involved.
On-Premise:
On-premise is a term used for referring to the practice of running software and services remotely from the company's own data center. The on-premise deployment method has several advantages such as high security, easy maintenance, and low cost of ownership. However, due to its large size in terms of storage space required it is not preferred by all companies which leads them towards cloud based solutions.
Cloud-Based:
Cloud-based is a term used for software or applications that are hosted by a third party on their server and can be accessed from any location. The data entered in the cloud-based application is not directly saved in the system but it gets reflected in real time on screen as and when the data is received over network.
Application Insights:
The software as a service (SaaS) segment dominated the global channel market in 2017. The growth of this segment can be attributed to the fact that it offers various advantages such as ease of use, flexibility, and cost-effectiveness. Moreover, increasing demand for cloud-based SaaS solutions is further expected to drive the growth over the forecast period.
The hardware as a service (HaaS) segment is anticipated to witness significant growth over the forecast period owing to its rising adoption by large enterprises and government agencies for developing and testing applications & websites. Furthermore, HaaS allows users to deploy multiple operating systems on virtual machines thereby providing greater flexibility in terms of operating system choice along with enhanced control due to resource management features baked into these solutions. This has led large enterprises including banks and financial institutions towards adopting HaaS over their on-premise or cloud infrastructure counterparts which are used by them currently at present time.
Regional Analysis:
The Asia Pacific region is anticipated to witness the highest CAGR of XX% from 2018 to 2030. The growth can be attributed to the increasing adoption of cloud-based solutions by large enterprises in China, India, and Australia. Furthermore, rising demand for digital services across various industry verticals such as BFSI (Banking & Financial Services), IT & telecom, government has led to an increase in the number of users globally. This trend is expected drive regional market growth over the forecast period.
North America region accounted for more than 25% share in 2017 owing to early adoption of technologies by several SMEs and MNCs based out U.S., which are now adopting these solutions on a larger scale due to regulatory pressure and security concerns related with data breaches at their premises or those hosted third-party service providers (PSP).
Growth Factors:
- Increasing demand for customized and innovative products: The global market for channels is growing at a fast pace due to the increasing demand for customized and innovative products. This is providing numerous opportunities for channel manufacturers to expand their product offerings and cater to the specific needs of their customers.
- Growing popularity of online shopping: The growth of online shopping is another major driver that is benefiting the channel market worldwide. With more people preferring to shop online, retailers are increasingly turning towards channels as a more efficient and cost-effective way to distribute their products.
- Rising number of retail outlets: Another key factor that is contributing to the growth of the global channel market is the rising number of retail outlets, especially in developing countries such as China and India. This provides an opportunity for channel manufacturers to expand their reach and tap into new markets around the world.
Scope Of The Report
Report Attributes
Report Details
Report Title
Channel Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
Allbound, Aprimo, BrandBuilder, ChannelEyes, Epsilon, FullviewHMS, LogicBay, Mediawide, Musqot, Oracle, SALESmanago, SAP, SmartyAds, Springbot, SproutLoud Media Networks, TreeHouse Interactive, Vistex, Zentail Commerce, Zift Solutions
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
201
Number of Tables & Figures
141
Customization Available
Yes, the report can be customized as per your need.
Global Channel Market Report Segments:
The global Channel market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Allbound
- Aprimo
- BrandBuilder
- ChannelEyes
- Epsilon
- FullviewHMS
- LogicBay
- Mediawide
- Musqot
- Oracle
- SALESmanago
- SAP
- SmartyAds
- Springbot
- SproutLoud Media Networks
- TreeHouse Interactive
- Vistex
- Zentail Commerce
- Zift Solutions
Highlights of The Channel Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SME (Small and Medium Enterprises)
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Channel Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Channel is a digital media company that creates and distributes original content across multiple platforms. Channel's portfolio of brands includes Comedy Central, MTV, VH1, Spike TV and BET.
Some of the major companies in the channel market are Allbound, Aprimo, BrandBuilder, ChannelEyes, Epsilon, FullviewHMS, LogicBay, Mediawide, Musqot, Oracle, SALESmanago, SAP, SmartyAds, Springbot, SproutLoud Media Networks, TreeHouse Interactive, Vistex, Zentail Commerce, Zift Solutions.
The channel market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Channel Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Channel Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Channel Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Channel Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Channel Market Size & Forecast, 2018-2028
4.5.1 Channel Market Size and Y-o-Y Growth
4.5.2 Channel Market Absolute $ Opportunity
Chapter 5 Global Channel Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Channel Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Channel Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Channel Market Size Forecast by Applications
6.2.1 SME (Small and Medium Enterprises)
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Channel Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Channel Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Channel Analysis and Forecast
9.1 Introduction
9.2 North America Channel Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Channel Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Channel Market Size Forecast by Applications
9.10.1 SME (Small and Medium Enterprises)
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Channel Analysis and Forecast
10.1 Introduction
10.2 Europe Channel Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Channel Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Channel Market Size Forecast by Applications
10.10.1 SME (Small and Medium Enterprises)
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Channel Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Channel Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Channel Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Channel Market Size Forecast by Applications
11.10.1 SME (Small and Medium Enterprises)
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Channel Analysis and Forecast
12.1 Introduction
12.2 Latin America Channel Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Channel Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Channel Market Size Forecast by Applications
12.10.1 SME (Small and Medium Enterprises)
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Channel Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Channel Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Channel Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Channel Market Size Forecast by Applications
13.10.1 SME (Small and Medium Enterprises)
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Channel Market: Competitive Dashboard
14.2 Global Channel Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Allbound
14.3.2 Aprimo
14.3.3 BrandBuilder
14.3.4 ChannelEyes
14.3.5 Epsilon
14.3.6 FullviewHMS
14.3.7 LogicBay
14.3.8 Mediawide
14.3.9 Musqot
14.3.10 Oracle
14.3.11 SALESmanago
14.3.12 SAP
14.3.13 SmartyAds
14.3.14 Springbot
14.3.15 SproutLoud Media Networks
14.3.16 TreeHouse Interactive
14.3.17 Vistex
14.3.18 Zentail Commerce
14.3.19 Zift Solutions
