Market Overview:
The global clothes softener market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for clothes softeners from both online and offline sales channels. In terms of type, the liquid segment is expected to dominate the global clothes softener market during the forecast period, owing to its high demand from end-use applications such as home care and industrial laundry. Regionally, North America is projected to lead the global clothes softener market in terms of revenue generation during the forecast period, followed by Europe and Asia Pacific.
Product Definition:
Clothes softener is a laundry detergent additive that is used to make clothes softer. It can also help to reduce static cling and make fabrics feel smoother. Clothes softener is usually a liquid or solid that is added to the final rinse cycle of the wash cycle.
Liquid:
Liquid is a water-based, nonionic surfactant that works by reducing the surface tension between two liquids or a solid and liquid. It can be used as an emulsifier, wetting agent, dispersant or foaming agent in numerous applications including fabric softeners.
The global market for liquid clothes softener was valued at USD 1.31 billion in 2016.
Soap:
Soap is a detergent and surfactant used for cleaning clothes. It works by dissolving dirt, oil, and grease from the fabric. The process of saponification involves the reaction of sodium hydroxide with fatty acids to produce soapsubstances that are used in laundry detergents.
Application Insights:
Offline sales dominated the global market with a share of over 80.0% in 2017. Offline or physical stores are preferred by consumers as they have the opportunity to physically touch and feel the product, which helps them make a better decision regarding their purchase. The offline sales also help retailers in building long-term relationships with their customers which eventually benefits both parties involved in the transaction.
Online clothes softener market is expected to grow at a significant rate over the forecast period owing to easy access and convenient payment options offered by online marketplace providers such as Amazon, Alibaba Group Holding Ltd., etc. Online clothing softener retailers offer huge discounts on regular basis which attracts new and old users alike who prefer convenience over comfort when it comes to shopping for clothessofteners online or from home without having an actual store nearby.
Regional Analysis:
Asia Pacific dominated the global market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to increasing disposable income, changing lifestyles, and rising competition among brands for customer loyalty. Moreover, an increase in online sales due to a rise in smartphone penetration has further driven demand for softeners across this region.
North America is projected to grow at a significant rate over the forecast period owing to shifting consumer preference towards eco-friendly products along with growing awareness regarding health and hygiene issues associated with dryer sheets or fabric softeners containing perfumes or chemicals such as phthalates which are known endocrine disruptors affecting male fertility levels leading to an overall decline in human health.
Growth Factors:
- Rising disposable income of consumers leading to an increase in demand for clothes softener.
- Increasing awareness about the benefits of using clothes softener, which is driving its adoption among consumers.
- Growing popularity of eco-friendly and natural products, which is resulting in an increase in demand for clothes softener made from natural ingredients.
- Proliferation of online retail channels, which is making it easier for consumers to purchase clothes softener conveniently and at a lower price point.
Scope Of The Report
Report Attributes
Report Details
Report Title
Clothes Softener Market Research Report
By Type
Liquid, Soap
By Application
Online Sales, Offline Sales
By Companies
P&G, Unilever, Church & Dwight, Colgate, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, KAO, P&G, Mitsuei, Pigeon, AlEn, Blue Moon, Lvsan, Liby, Yipinjing
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
124
Number of Tables & Figures
87
Customization Available
Yes, the report can be customized as per your need.
Global Clothes Softener Market Report Segments:
The global Clothes Softener market is segmented on the basis of:
Types
Liquid, Soap
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- P&G
- Unilever
- Church & Dwight
- Colgate
- Henkel
- Ecover
- Scjohnson
- Werner & Mertz
- Sodalis
- KAO
- P&G
- Mitsuei
- Pigeon
- AlEn
- Blue Moon
- Lvsan
- Liby
- Yipinjing
Highlights of The Clothes Softener Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Liquid
- Soap
- By Application:
- Online Sales
- Offline Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Clothes Softener Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Clothes softener is a type of detergent that helps to soften clothes. It is usually made from an alkaline compound and a surfactant.
Some of the key players operating in the clothes softener market are P&G, Unilever, Church & Dwight, Colgate, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, KAO, P&G, Mitsuei, Pigeon, AlEn, Blue Moon, Lvsan, Liby, Yipinjing.
The clothes softener market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Clothes Softener Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Clothes Softener Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Clothes Softener Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Clothes Softener Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Clothes Softener Market Size & Forecast, 2018-2028 4.5.1 Clothes Softener Market Size and Y-o-Y Growth 4.5.2 Clothes Softener Market Absolute $ Opportunity
Chapter 5 Global Clothes Softener Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Clothes Softener Market Size Forecast by Type
5.2.1 Liquid
5.2.2 Soap
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Clothes Softener Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Clothes Softener Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Offline Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Clothes Softener Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Clothes Softener Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Clothes Softener Analysis and Forecast
9.1 Introduction
9.2 North America Clothes Softener Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Clothes Softener Market Size Forecast by Type
9.6.1 Liquid
9.6.2 Soap
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Clothes Softener Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Offline Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Clothes Softener Analysis and Forecast
10.1 Introduction
10.2 Europe Clothes Softener Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Clothes Softener Market Size Forecast by Type
10.6.1 Liquid
10.6.2 Soap
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Clothes Softener Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Offline Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Clothes Softener Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Clothes Softener Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Clothes Softener Market Size Forecast by Type
11.6.1 Liquid
11.6.2 Soap
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Clothes Softener Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Offline Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Clothes Softener Analysis and Forecast
12.1 Introduction
12.2 Latin America Clothes Softener Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Clothes Softener Market Size Forecast by Type
12.6.1 Liquid
12.6.2 Soap
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Clothes Softener Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Offline Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Clothes Softener Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Clothes Softener Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Clothes Softener Market Size Forecast by Type
13.6.1 Liquid
13.6.2 Soap
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Clothes Softener Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Offline Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Clothes Softener Market: Competitive Dashboard
14.2 Global Clothes Softener Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 P&G
14.3.2 Unilever
14.3.3 Church & Dwight
14.3.4 Colgate
14.3.5 Henkel
14.3.6 Ecover
14.3.7 Scjohnson
14.3.8 Werner & Mertz
14.3.9 Sodalis
14.3.10 KAO
14.3.11 P&G
14.3.12 Mitsuei
14.3.13 Pigeon
14.3.14 AlEn
14.3.15 Blue Moon
14.3.16 Lvsan
14.3.17 Liby
14.3.18 Yipinjing