Market Overview:
The global cognitive analytics market is expected to grow from USD 2.02 Billion in 2018 to USD 10.01 Billion by 2030, at a Compound Annual Growth Rate (CAGR) of 24.8%. The cognitive analytics market is segmented by type, application, and region. By type, the managed services segment is expected to hold the largest market share during the forecast period. By application, the asset maintenance segment is expected to hold the largest market share during the forecast period.
Product Definition:
Cognitive analytics is the application of cognitive computing technologies to the analysis of big data in order to reveal insights and trends that would be difficult to identify with traditional analytics techniques. Cognitive analytics can help organizations gain a better understanding of their customers, operations, and markets.
Managed services:
Managed services are a set of professional services offered to enterprises by IT companies and solution providers. These services help enterprises in managing their IT infrastructure, applications, data center operations and other resources. The primary benefit for the client is that they do not have to invest in dedicated staff or purchase additional software as part of their managed service contract with the vendor.
The global managed service market was valued at USD 51,590 million in 2015.
Professional services:
Professional services are the consulting, software design and development, training & education, and other services that help organizations to implement analytics in their business. These professional services are used with data sources from various industries for performing a specific task of analysis. The major application areas of professional service is in the field of banking financial services and insurance (BFSI), government agencies public sector enterprises manufacturing healthcare utilities telecommunication retail etc.
Application Insights:
The others application segment accounted for the largest market share in 2017 and is expected to grow at a CAGR of XX% from 2018 to 2030. The growing adoption of digital technologies across various industries such as retail, banking, healthcare, telecom and media is leading to an increase in the demand for cognitive analytics solutions. Furthermore, increasing penetration of smartphones has enabled retailers with customer profiling based on past shopping trends which enables them to personalize offers accordingly. This has led retailers worldwide towards adopting cognitive solutions that enable them with real-time data enabling improved customer engagement and experience.
Regional Analysis:
North America dominated the market in 2017, owing to the presence of a large number of vendors offering managed services and professional services. The region is expected to continue its dominance over the forecast period. This can be attributed to growing adoption by enterprises for gaining insights into their data and increasing focus on security, privacy, transparency, and compliance with regulations such as Health Insurance Portability & Accountability Act (HIPPA), Gramm-Leach-Bliley (GLB) Act among others.
The Asia Pacific regional market is anticipated to grow at a significant rate over the forecast period owing to increased spending power among consumers along with rapid urbanization in countries such as India and China are driving demand for consumer goods that require advanced analytics solutions. Moreover, rising investments by governments across various sectors including healthcare have led organizations adopt cognitive computing technologies thereby fueling growth across this region.
Growth Factors:
- Increasing demand for cognitive analytics from various industry verticals to improve their business efficiency and decision-making process.
- The Cognitive Analytics market is witnessing a growing trend of mergers and acquisitions, which is expected to provide an impetus to the market growth.
- Rising demand for big data and analytics services, which is fueling the growth of cognitive analytics market.
- Proliferation of cloud-based solutions and services that are helping organizations reduce costs associated with deployment and management of cognitive analytics software solutions on-premises infrastructure5
Scope Of The Report
Report Attributes
Report Details
Report Title
Cognitive Analytics Market Research Report
By Type
Managed services, Professional services, Consulting services, Deployment and integration, Support and maintenance
By Application
Asset Maintenance, Fraud and Risk Management, Customer Analysis and Personalization, Sales and Marketing Management, Supply Chain Management, Others
By Companies
IBM, Amazon Web Services (AWS), Google, Microsoft, Oracle, SAS Institute, Intel, Cisco Systems, Nokia, HPE, Nuance Communications, Ipsoft, Narrative Science, Sinequa, Persado
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
233
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Cognitive Analytics Market Report Segments:
The global Cognitive Analytics market is segmented on the basis of:
Types
Managed services, Professional services, Consulting services, Deployment and integration, Support and maintenance
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Asset Maintenance, Fraud and Risk Management, Customer Analysis and Personalization, Sales and Marketing Management, Supply Chain Management, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Amazon Web Services (AWS)
- Google
- Microsoft
- Oracle
- SAS Institute
- Intel
- Cisco Systems
- Nokia
- HPE
- Nuance Communications
- Ipsoft
- Narrative Science
- Sinequa
- Persado
Highlights of The Cognitive Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Managed services
- Professional services
- Consulting services
- Deployment and integration
- Support and maintenance
- By Application:
- Asset Maintenance
- Fraud and Risk Management
- Customer Analysis and Personalization
- Sales and Marketing Management
- Supply Chain Management
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Cognitive Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Cognitive analytics is a field of data science that uses cognitive techniques to understand and predict how people think, learn, and behave. It can be used to improve the effectiveness of marketing campaigns, product design decisions, and other business processes.
Some of the major players in the cognitive analytics market are IBM, Amazon Web Services (AWS), Google, Microsoft, Oracle, SAS Institute, Intel, Cisco Systems, Nokia, HPE, Nuance Communications, Ipsoft, Narrative Science, Sinequa, Persado.
The cognitive analytics market is expected to grow at a compound annual growth rate of 24.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Cognitive Analytics Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Cognitive Analytics Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Cognitive Analytics Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Cognitive Analytics Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Cognitive Analytics Market Size & Forecast, 2020-2028
4.5.1 Cognitive Analytics Market Size and Y-o-Y Growth
4.5.2 Cognitive Analytics Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Managed services
5.2.2 Professional services
5.2.3 Consulting services
5.2.4 Deployment and integration
5.2.5 Support and maintenance
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Asset Maintenance
6.2.2 Fraud and Risk Management
6.2.3 Customer Analysis and Personalization
6.2.4 Sales and Marketing Management
6.2.5 Supply Chain Management
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Cognitive Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Cognitive Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Managed services
9.6.2 Professional services
9.6.3 Consulting services
9.6.4 Deployment and integration
9.6.5 Support and maintenance
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Asset Maintenance
9.10.2 Fraud and Risk Management
9.10.3 Customer Analysis and Personalization
9.10.4 Sales and Marketing Management
9.10.5 Supply Chain Management
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Managed services
10.6.2 Professional services
10.6.3 Consulting services
10.6.4 Deployment and integration
10.6.5 Support and maintenance
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Asset Maintenance
10.10.2 Fraud and Risk Management
10.10.3 Customer Analysis and Personalization
10.10.4 Sales and Marketing Management
10.10.5 Supply Chain Management
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Managed services
11.6.2 Professional services
11.6.3 Consulting services
11.6.4 Deployment and integration
11.6.5 Support and maintenance
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Asset Maintenance
11.10.2 Fraud and Risk Management
11.10.3 Customer Analysis and Personalization
11.10.4 Sales and Marketing Management
11.10.5 Supply Chain Management
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Managed services
12.6.2 Professional services
12.6.3 Consulting services
12.6.4 Deployment and integration
12.6.5 Support and maintenance
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Asset Maintenance
12.10.2 Fraud and Risk Management
12.10.3 Customer Analysis and Personalization
12.10.4 Sales and Marketing Management
12.10.5 Supply Chain Management
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Managed services
13.6.2 Professional services
13.6.3 Consulting services
13.6.4 Deployment and integration
13.6.5 Support and maintenance
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Asset Maintenance
13.10.2 Fraud and Risk Management
13.10.3 Customer Analysis and Personalization
13.10.4 Sales and Marketing Management
13.10.5 Supply Chain Management
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Cognitive Analytics Market: Competitive Dashboard
14.2 Global Cognitive Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 Amazon Web Services (AWS)
14.3.3 Google
14.3.4 Microsoft
14.3.5 Oracle
14.3.6 SAS Institute
14.3.7 Intel
14.3.8 Cisco Systems
14.3.9 Nokia
14.3.10 HPE
14.3.11 Nuance Communications
14.3.12 Ipsoft
14.3.13 Narrative Science
14.3.14 Sinequa
14.3.15 Persado
