Market Overview:
The global cognitive media market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cognitive media solutions from small and medium-sized enterprises (SMEs) and large enterprises across the globe. Cognitive media solutions help organizations manage, process, and analyze large volumes of data quickly and efficiently, which helps them make better business decisions. Additionally, the growing adoption of cloud-based cognitive media solutions is also contributing to the growth of this market.
Product Definition:
Cognitive media is a type of media that helps to improve cognitive function. This can include anything from working memory to reasoning skills. Cognitive media can be used in both educational and therapeutic settings, and is often used to help people with learning disabilities or attention disorders. The use of cognitive media has been shown to be effective in improving academic performance, as well as reducing symptoms of ADHD.
Cloud:
Cloud is a collection of on-demand resources that can be remotely accessed. It includes data, applications, and services which are available through internet. The major driving factor for cloud in media market is its cost effectiveness as compared to traditional media such as storage devices and servers.
Also known as Over the Top (OTT), it provides online content without the need for users to subscribe to any service or pay a monthly fee; instead, it offers access to selected digital products.
On-Premise:
On-premise is a term used for software and data that are stored on the end user's device, which can be accessed from the local area network (LAN) or from outside network. The information being stored includes application software such as Microsoft Office, database files, emails along with personal documents. On-premise solutions offer high security as compared to cloud solutions; however, it has lower bandwidth capacity and cannot be accessed during downtime.
Application Insights:
The large enterprises segment dominated the global cognitive media market in 2017. This can be attributed to factors such as high investments by companies for data-driven decision making and enhanced productivity. The SMEs' segment is expected to witness significant growth over the forecast period owing to increasing adoption of cloud computing among small businesses and MNCs, which offer various advantages such as on-demand resources, scalability, mobility, and security.
Cognitive solutions help organizations automate business processes through automation of knowledge worker tasks that require human interaction for processing information or making decisions. Thus, organizations are investing in cognitive solutions since they provide an efficient way of handling complex business processes without having a huge IT staff or infrastructure costs involved in its implementation. Furthermore, these solutions also enable users to access data from different applications within an organization via single sign-on thereby enhancing overall collaboration across departments within an organization thus driving demand over the forecast period.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing investments in cloud computing, rising adoption of social media and growing need for real-time communication across various industries. Moreover, presence of major technology players such as IBM Corporation; Cisco Systems, Inc.; Hewlett Packard Enterprise Development LP; and Google LLC will drive regional growth during the forecast period.
Asia Pacific is anticipated to emerge as a lucrative regional market during the same period owing to increasing awareness about cognitive technologies among enterprises operating in this region coupled with rapid technological advancements taking place within IT & telecom sectors worldwide. Furthermore, increased spending on digital transformation initiatives by governments of emerging economies such as India and China are driving demand for innovative technologies that would help transform traditional business models within these countries thereby fueling growth prospects for global cognitive media market over next eight years or so until 2030 (estimated).
Growth Factors:
- Increasing demand for cognitive media from various sectors such as retail, BFSI, and healthcare
- Rising demand for cognitive media solutions from small and medium businesses (SMBs)
- Proliferation of big data and the increasing need to analyze it in a timely manner
- Growing popularity of artificial intelligence (AI) and machine learning technologies
- Emergence of new use cases for cognitive media
Scope Of The Report
Report Attributes
Report Details
Report Title
Cognitive Media Market Research Report
By Type
Cloud, On-Premise
By Application
Small and Medium-Sized Enterprises, Large Enterprises
By Companies
IBM, Google, AWS, Microsoft, Salesforce, Adobe, Baidu, Nvidia, Veritone, Albert, Crimson Hexagon, Newsrx, Bytedance, Valossa, Soundhound, Kenshoo, Zeta Global, Kitewheel, Clarifai, Spotad, Video Intelligence, Trendkite
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
202
Number of Tables & Figures
142
Customization Available
Yes, the report can be customized as per your need.
Global Cognitive Media Market Report Segments:
The global Cognitive Media market is segmented on the basis of:
Types
Cloud, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium-Sized Enterprises, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Google
- AWS
- Microsoft
- Salesforce
- Adobe
- Baidu
- Nvidia
- Veritone
- Albert
- Crimson Hexagon
- Newsrx
- Bytedance
- Valossa
- Soundhound
- Kenshoo
- Zeta Global
- Kitewheel
- Clarifai
- Spotad
- Video Intelligence
- Trendkite
Highlights of The Cognitive Media Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud
- On-Premise
- By Application:
- Small and Medium-Sized Enterprises
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Cognitive Media Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Cognitive media is a term used to describe any type of media that helps users learn, think, or remember information. This could include anything from online tutorials to video games.
Some of the major companies in the cognitive media market are IBM, Google, AWS, Microsoft, Salesforce, Adobe, Baidu, Nvidia, Veritone, Albert, Crimson Hexagon, Newsrx, Bytedance, Valossa, Soundhound, Kenshoo, Zeta Global, Kitewheel, Clarifai, Spotad, Video Intelligence, Trendkite.
The cognitive media market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Cognitive Media Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Cognitive Media Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Cognitive Media Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Cognitive Media Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Cognitive Media Market Size & Forecast, 2020-2028
4.5.1 Cognitive Media Market Size and Y-o-Y Growth
4.5.2 Cognitive Media Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Small and Medium-Sized Enterprises
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Cognitive Media Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Cognitive Media Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Small and Medium-Sized Enterprises
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Small and Medium-Sized Enterprises
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Small and Medium-Sized Enterprises
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Small and Medium-Sized Enterprises
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Small and Medium-Sized Enterprises
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Cognitive Media Market: Competitive Dashboard
14.2 Global Cognitive Media Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 Google
14.3.3 AWS
14.3.4 Microsoft
14.3.5 Salesforce
14.3.6 Adobe
14.3.7 Baidu
14.3.8 Nvidia
14.3.9 Veritone
14.3.10 Albert
14.3.11 Crimson Hexagon
14.3.12 Newsrx
14.3.13 Bytedance
14.3.14 Valossa
14.3.15 Soundhound
14.3.16 Kenshoo
14.3.17 Zeta Global
14.3.18 Kitewheel
14.3.19 Clarifai
14.3.20 Spotad
14.3.21 Video Intelligence
14.3.22 Trendkite
