Market Overview:
The global competitive intelligence software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based competitive intelligence software and the rising adoption of big data and analytics by organizations. On the basis of type, the global competitive intelligence software market is segmented into on-premise and cloud-based solutions. The on-premise segment is expected to hold a larger share of the market during the forecast period, owing to its advantages such as low cost and better security features as compared to cloud-based solutions. However, with an increase in demand for mobility and flexibility, there is a growing trend towards adoption of cloud-based solutions among enterprises worldwide. This is mainly due to their lower costs, easy scalability, and fast deployment capabilities. Based on application, large enterprises are expected to account for a larger share of the global competitive intelligence software market during 2018–2030 owing their need for comprehensive insights into competition across industries verticals such as BFSI (banking & financial services & insurance), retail & ecommerce etc.
Product Definition:
Competitive intelligence software is a type of software that helps businesses collect and analyze information about their competitors. This information can include things like the competitor's products and services, pricing, marketing strategies, and target markets.
Competitive intelligence software can be used to help businesses make better decisions about their own products and services, as well as how to compete with their rivals. It can also help businesses track industry trends so they can stay ahead of the curve.
On-premise:
On-premise Competitive Intelligence (CI) software is a standalone application or a part of an on-premises enterprise software suite. It's primary function is to provide internal and external stakeholders with in-depth analysis of the organization's performance, which includes key business data along with information about the competitors' offerings and customer preferences. On-premise CI software can be used by any industry vertical that requires customized solutions for specific business processes.
Cloud-based:
Cloud-based competitive intelligence software is a collection of tools and processes that help businesses to collect, analyze, and visualize data from multiple sources in real-time. It helps organizations to gain insights into the market by providing them with information related to customer buying behavior, competitors’ strategies & capabilities, product performance etc.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The main factors contributing to this growth are increasing number of acquisitions, rapid growth of multinational companies, and high investments by global competitors. For instance, in September 2016 IBM Corporation announced about acquiring Market Intelligence Central (MIC), a provider of competitive intelligence software with more than 200 corporate clients across 80 countries.
The small and medium-sized enterprises (SMEs) segment is anticipated to register the highest CAGR over the forecast period owing to increasing adoption rate among SMEs for gaining an edge over their rivals. SMEs make use of CI tools both online as well as offline which provides real-time insights into customer behavior which helps them take necessary measures against their rivals or opportunities for new business development.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing investments by companies for developing customized solutions and growing adoption of cloud-based competitive intelligence software by small and medium enterprises (SMEs). Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising demand from SMEs for cost-effective solutions that enable real-time tracking of competitors’ activities, products & services, strategies, and developments. Moreover, increasing number of vendors focusing on expansion in this region will drive regional market growth during the forecast period.
Growth Factors:
- Increasing demand for competitive intelligence software from small and medium businesses (SMBs) due to the increasing awareness of the benefits of using such software.
- The growing trend of big data and analytics, which is helping to drive demand for competitive intelligence software as it enables organizations to make better decisions by analyzing large amounts of data quickly and effectively.
- The increasing use of social media by organizations as a source of competitive intelligence, which is helping to drive growth in the market for competitive intelligence software.
- The growing popularity of cloud-based solutions among organizations, which is helping to fuel growth in the market for competitive intelligence software as it enables them to access these solutions easily and at a lower cost than on-premise solutions.
- The increasing focus on innovation among organizations, which is leading them to invest more in Competitive Intelligence Software in order to gain an edge over their competitors
Scope Of The Report
Report Attributes
Report Details
Report Title
Competitive Intelligence Software Market Research Report
By Type
On-premise, Cloud-based
By Application
Large Enterprises, Small and Medium Enterprises
By Companies
SAS, TIBCO, Comintelli, Prisync, Aqute Intelligence, Competera, SEMrush, Megaputer Intelligence, Cipher Systems, Digimind
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
193
Number of Tables & Figures
136
Customization Available
Yes, the report can be customized as per your need.
Global Competitive Intelligence Software Market Report Segments:
The global Competitive Intelligence Software market is segmented on the basis of:
Types
On-premise, Cloud-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- SAS
- TIBCO
- Comintelli
- Prisync
- Aqute Intelligence
- Competera
- SEMrush
- Megaputer Intelligence
- Cipher Systems
- Digimind
Highlights of The Competitive Intelligence Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud-based
- By Application:
- Large Enterprises
- Small and Medium Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Competitive Intelligence Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Competitive intelligence software is a computer program that helps businesses collect and analyze data about their competitors. This information can help businesses identify which strategies to use to compete more effectively, as well as which areas they need to improve in order to stay ahead of the competition.
Some of the major companies in the competitive intelligence software market are SAS, TIBCO, Comintelli, Prisync, Aqute Intelligence, Competera, SEMrush, Megaputer Intelligence, Cipher Systems, Digimind.
The competitive intelligence software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Competitive Intelligence Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Competitive Intelligence Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Competitive Intelligence Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Competitive Intelligence Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Competitive Intelligence Software Market Size & Forecast, 2020-2028
4.5.1 Competitive Intelligence Software Market Size and Y-o-Y Growth
4.5.2 Competitive Intelligence Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Competitive Intelligence Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Competitive Intelligence Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Competitive Intelligence Software Market: Competitive Dashboard
14.2 Global Competitive Intelligence Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 SAS
14.3.2 TIBCO
14.3.3 Comintelli
14.3.4 Prisync
14.3.5 Aqute Intelligence
14.3.6 Competera
14.3.7 SEMrush
14.3.8 Megaputer Intelligence
14.3.9 Cipher Systems
14.3.10 Digimind
