Market Overview:
The global computer telephony integration (CTI) software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for CTI software from small and medium enterprises (SMEs) and large enterprises. Additionally, the growing adoption of cloud-based CTI software is also contributing to the growth of this market. However, lack of awareness about CTI solutions among end users is restraining the growth of this market. On basis on type, cloud-based CTI software held a larger share in 2017 and is expected to grow at a higher CAGR during forecast period as compared to on-premises based CTI software due its advantages such as scalability, flexibility.
Product Definition:
Computer Telephony Integration (CTI) software is a class of software that enables computer systems to interact with telephone systems. CTI applications can provide many features, including the ability to answer and route calls, play back voicemail, and access contact information from a customer relationship management (CRM) system. CTI software can also be used to initiate outbound calls from within an application such as Microsoft Outlook or Salesforce.
Cloud Based:
Cloud-based is a software-as-a-service model that provides shared pool of processing resources and storage. It also helps in reducing costs by eliminating the need for buying, installing, maintaining and upgrading hardware components such as servers, switches or routers. In addition to this it offers benefits such as increased flexibility & scalability along with reduced maintenance & development time which increases operational efficiency thereby resulting into cost reduction.
On-premises:
On-premises is a term used for computer software and hardware installed at the customer's site.
In the first way, it means that all services are provided to customers from our own server or computers which are present on-premises. In this case, it is also known as self-service business process outsourcing (SBPO) or cloud computing.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) application segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the increasing penetration of smartphones, which has led to an increase in demand for computer telephony integration (CTI) software among SMEs. Furthermore, a rise in demand from BFSI industries is expected to drive the market over the forecast period.
The Large Enterprise segment is anticipated to witness significant growth over the forecast period owing to an increase in demand from various sectors such as healthcare, financial services and insurance (FS&I), government and public sector companies, telecom & IT companies etc. For instance, Barclays launched Barclays Contact Centre Platform based on Microsoft¢â‚¬â„¢s CTIPowerShell solution that helps large enterprises manage their contact centers more efficiently by providing a unified platform with advanced features such as guided automation & interaction center management etc.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of major players such as Avaya Inc.; Cisco Systems, Inc.; and Microsoft Corporation. These companies are continuously investing in R&D activities to develop advanced solutions for communication automation. North America is also home to several large enterprises that are early adopters of emerging technologies and have high IT budgets for telecom infrastructure development. Thus, all these factors contribute toward regional market growth.
Asia Pacific is expected to emerge as a lucrative region over the forecast period owing to increasing number of SMEs opting for cloud-based global CTI software providers due to limited IT resources at their disposal and affordable pricing plans offered by these vendors along with ease in implementation process associated with cloud based systems over on-premises solutions. Furthermore, growing adoption rate of smartphones coupled with availability & affordability issues regarding internet services has resulted in increased demand for integrated voice response systems (IVRS).
Growth Factors:
- Increasing demand for CTI software from small and medium businesses (SMBs) due to the growing need for better communication and collaboration tools.
- The increasing trend of BYOD (Bring Your Own Device) in the workplace, which is driving the demand for CTI software that can integrate with various devices and platforms.
- Growing popularity of cloud-based solutions, which is benefiting the growth of the CTI software market as more businesses are adopting cloud-based solutions to reduce costs and improve efficiency.
- Proliferation of big data and analytics, which is helping businesses derive insights from customer data collected through contact centers, thus driving the demand for CTI software products that offer big data analytics capabilities.
- Rising number of mergers & acquisitions (M&As) in the telecom industry as well as growing investments by venture capitalists in startups developing innovative CTI software products, both of which are contributing to the growth of this market
Scope Of The Report
Report Attributes
Report Details
Report Title
Computer Telephony Integration (CTI) Software Market Research Report
By Type
Cloud Based, On-premises
By Application
SMEs, Large Enterprises
By Companies
Five9, Salesforce, RingCentral, Twilio, Enghouse Interactive, NewVoiceMedia (Vonage), Genesys, Zendesk, Freshworks, NICE inContact, Nextiva, Talkdesk, Jive Communications (LogMeIn), Ameyo, Aircall, Tenfold, Ozonetel, InGenius
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Computer Telephony Integration (CTI) Software Market Report Segments:
The global Computer Telephony Integration (CTI) Software market is segmented on the basis of:
Types
Cloud Based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Five9
- Salesforce
- RingCentral
- Twilio
- Enghouse Interactive
- NewVoiceMedia (Vonage)
- Genesys
- Zendesk
- Freshworks
- NICE inContact
- Nextiva
- Talkdesk
- Jive Communications (LogMeIn)
- Ameyo
- Aircall
- Tenfold
- Ozonetel
- InGenius
Highlights of The Computer Telephony Integration (CTI) Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-premises
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Computer Telephony Integration (CTI) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Computer Telephony Integration (CTI) software is a suite of applications that allow telecommunications providers to manage and automate their customer contact centers. CTI software can include call routing, agent management, voice recognition and transcription, automated attendant services, and more.
Some of the major players in the computer telephony integration (cti) software market are Five9, Salesforce, RingCentral, Twilio, Enghouse Interactive, NewVoiceMedia (Vonage), Genesys, Zendesk, Freshworks, NICE inContact, Nextiva, Talkdesk, Jive Communications (LogMeIn), Ameyo, Aircall, Tenfold, Ozonetel, InGenius.
The computer telephony integration (cti) software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Computer Telephony Integration (CTI) Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Computer Telephony Integration (CTI) Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Computer Telephony Integration (CTI) Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Computer Telephony Integration (CTI) Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Computer Telephony Integration (CTI) Software Market Size & Forecast, 2018-2028 4.5.1 Computer Telephony Integration (CTI) Software Market Size and Y-o-Y Growth 4.5.2 Computer Telephony Integration (CTI) Software Market Absolute $ Opportunity
Chapter 5 Global Computer Telephony Integration (CTI) Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Computer Telephony Integration (CTI) Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Computer Telephony Integration (CTI) Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Computer Telephony Integration (CTI) Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Computer Telephony Integration (CTI) Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Computer Telephony Integration (CTI) Software Analysis and Forecast
9.1 Introduction
9.2 North America Computer Telephony Integration (CTI) Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Computer Telephony Integration (CTI) Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Computer Telephony Integration (CTI) Software Analysis and Forecast
10.1 Introduction
10.2 Europe Computer Telephony Integration (CTI) Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Computer Telephony Integration (CTI) Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Computer Telephony Integration (CTI) Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Computer Telephony Integration (CTI) Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Computer Telephony Integration (CTI) Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Computer Telephony Integration (CTI) Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Computer Telephony Integration (CTI) Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Computer Telephony Integration (CTI) Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Computer Telephony Integration (CTI) Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Computer Telephony Integration (CTI) Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Computer Telephony Integration (CTI) Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Computer Telephony Integration (CTI) Software Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Computer Telephony Integration (CTI) Software Market: Competitive Dashboard
14.2 Global Computer Telephony Integration (CTI) Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Five9
14.3.2 Salesforce
14.3.3 RingCentral
14.3.4 Twilio
14.3.5 Enghouse Interactive
14.3.6 NewVoiceMedia (Vonage)
14.3.7 Genesys
14.3.8 Zendesk
14.3.9 Freshworks
14.3.10 NICE inContact
14.3.11 Nextiva
14.3.12 Talkdesk
14.3.13 Jive Communications (LogMeIn)
14.3.14 Ameyo
14.3.15 Aircall
14.3.16 Tenfold
14.3.17 Ozonetel
14.3.18 InGenius