Market Overview:
The global consumer engagement solutions market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for customer engagement solutions from small and medium enterprises (SMEs) and large enterprises across different regions. Additionally, the growing trend of digital transformation is also fueling the demand for consumer engagement solutions. The global consumer engagement solutions market can be segmented on the basis of type into software and services. The software segment is expected to hold a larger share of the market than services during the forecast period owing to its growing popularity among businesses for automating their customer engagement processes.
Product Definition:
Consumer engagement solutions are those that help businesses better connect with their customers. This might involve using social media, email marketing, or other methods to reach out and learn what customers want or need. It can also involve using customer data to create targeted marketing campaigns and providing a more personalized experience for customers. Ultimately, consumer engagement solutions aim to create a stronger connection between businesses and their customers, fostering loyalty and repeat business.
Software:
Software is the part of Consumer Engagement Solutions (CES) which helps in improving customer experience. It's major function is to provide online self-service and help customers to manage their data, accounts, and settings. The software also provides customized content and advertising based on user interest as well as demographic information such as age & gender for targeting specific consumer segments.
Services:
The services are used in Consumer Engagement Solutions (CES) market to provide value-added features such as customized advertising, customer feedback, and one-on-one customer support. The consumer engagement solutions help companies to connect with consumers on various devices and channels through social media or e-mail. It helps them capture consumer data by understanding their needs and interests which further helps companies improve their product/ service quality according to the consumers’ preferences.
Application Insights:
The large enterprise segment dominated the global consumer engagement solutions market in 2017. The segment is expected to witness significant growth over the forecast period owing to various factors such as increasing number of large enterprises adopting social media platforms, growing concerns regarding customer support and timely delivery of products, and need for improving customer experience across multiple channels.
The small & medium-sized enterprise (SME) application segment is projected to register a notable CAGR during the forecast period. SMEs are increasingly using social media platforms as a marketing channel and for branding purposes. Moreover, SMEs can also use these applications for tracking orders or sales generated through their online stores since these applications offer real-time data entry facilities along with advanced analytics capabilities that help businesses improve business operations by gaining insights into customers¢â‚¬â„¢ behavior online. These features are likely to drive demand over the coming years.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing investments by companies for developing innovative solutions and products for their customers, along with high adoption of cloud-based technologies in this region. Moreover, growing e-commerce sector in North America has led to increased demand for consumer engagement solutions such as order fulfillment software and services that help businesses manage orders across various channels of distribution including online, offline, mobile etc., thereby driving regional growth.
Asia Pacific is anticipated to grow at a significant rate during the forecast period owing to increasing number of small & medium enterprises (SMEs) operating on a tight budget who are looking for cost effective ways of providing good customer service; thus driving demand for consumer engagement solutions such as call center services and self-service kiosks & digital displays used by SMEs/ consumers themselves or through third parties (such as Amazon).
Growth Factors:
- Increasing demand for customer engagement solutions from small and medium businesses (SMBs) due to the growing need to improve customer relationships and drive sales.
- The increasing use of mobile devices and social media channels for customer engagement, which is helping to drive the market growth.
- The rising demand for cloud-based consumer engagement solutions as they offer scalability, flexibility, and cost-effectiveness benefits over on-premises solutions.
- The growing trend of omni-channel marketing, which is requiring companies to adopt consumer engagement solutions that can support multiple channels simultaneously.
Scope Of The Report
Report Attributes
Report Details
Report Title
Consumer Engagement Solutions Market Research Report
By Type
Software, Services
By Application
Small & Medium Enterprise, Large Enterprise
By Companies
Avaya, Aspect Software, Genesys, Calabrio, Microsoft, IBM, Oracle, Salesforce.com, Nuance Communications, NICE Systems, SAP, Precisely, Softtek, Logic, Deloitte
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
125
Number of Tables & Figures
88
Customization Available
Yes, the report can be customized as per your need.
Global Consumer Engagement Solutions Market Report Segments:
The global Consumer Engagement Solutions market is segmented on the basis of:
Types
Software, Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small & Medium Enterprise, Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Avaya
- Aspect Software
- Genesys
- Calabrio
- Microsoft
- IBM
- Oracle
- Salesforce.com
- Nuance Communications
- NICE Systems
- SAP
- Precisely
- Softtek
- Logic
- Deloitte
Highlights of The Consumer Engagement Solutions Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Software
- Services
- By Application:
- Small & Medium Enterprise
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Consumer Engagement Solutions Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Consumer engagement solutions (CES) is a term used to describe a broad category of services that help companies better understand and engage with their customers. CES can encompass everything from customer research to customer service automation.
Some of the key players operating in the consumer engagement solutions market are Avaya, Aspect Software, Genesys, Calabrio, Microsoft, IBM, Oracle, Salesforce.com, Nuance Communications, NICE Systems, SAP, Precisely, Softtek, Logic, Deloitte.
The consumer engagement solutions market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Consumer Engagement Solutions Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Consumer Engagement Solutions Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Consumer Engagement Solutions Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Consumer Engagement Solutions Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Consumer Engagement Solutions Market Size & Forecast, 2018-2028
4.5.1 Consumer Engagement Solutions Market Size and Y-o-Y Growth
4.5.2 Consumer Engagement Solutions Market Absolute $ Opportunity
Chapter 5 Global Consumer Engagement Solutions Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Consumer Engagement Solutions Market Size Forecast by Type
5.2.1 Software
5.2.2 Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Consumer Engagement Solutions Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Consumer Engagement Solutions Market Size Forecast by Applications
6.2.1 Small & Medium Enterprise
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Consumer Engagement Solutions Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Consumer Engagement Solutions Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Consumer Engagement Solutions Analysis and Forecast
9.1 Introduction
9.2 North America Consumer Engagement Solutions Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Consumer Engagement Solutions Market Size Forecast by Type
9.6.1 Software
9.6.2 Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Consumer Engagement Solutions Market Size Forecast by Applications
9.10.1 Small & Medium Enterprise
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Consumer Engagement Solutions Analysis and Forecast
10.1 Introduction
10.2 Europe Consumer Engagement Solutions Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Consumer Engagement Solutions Market Size Forecast by Type
10.6.1 Software
10.6.2 Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Consumer Engagement Solutions Market Size Forecast by Applications
10.10.1 Small & Medium Enterprise
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Consumer Engagement Solutions Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Consumer Engagement Solutions Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Consumer Engagement Solutions Market Size Forecast by Type
11.6.1 Software
11.6.2 Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Consumer Engagement Solutions Market Size Forecast by Applications
11.10.1 Small & Medium Enterprise
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Consumer Engagement Solutions Analysis and Forecast
12.1 Introduction
12.2 Latin America Consumer Engagement Solutions Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Consumer Engagement Solutions Market Size Forecast by Type
12.6.1 Software
12.6.2 Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Consumer Engagement Solutions Market Size Forecast by Applications
12.10.1 Small & Medium Enterprise
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Consumer Engagement Solutions Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Consumer Engagement Solutions Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Consumer Engagement Solutions Market Size Forecast by Type
13.6.1 Software
13.6.2 Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Consumer Engagement Solutions Market Size Forecast by Applications
13.10.1 Small & Medium Enterprise
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Consumer Engagement Solutions Market: Competitive Dashboard
14.2 Global Consumer Engagement Solutions Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Avaya
14.3.2 Aspect Software
14.3.3 Genesys
14.3.4 Calabrio
14.3.5 Microsoft
14.3.6 IBM
14.3.7 Oracle
14.3.8 Salesforce.com
14.3.9 Nuance Communications
14.3.10 NICE Systems
14.3.11 SAP
14.3.12 Precisely
14.3.13 Softtek
14.3.14 Logic
14.3.15 Deloitte
