Market Overview:
The global consumer tissue paper market is expected to grow at a CAGR of 5.1% from 2018 to 2030. The market growth is attributed to the increasing demand for tissue papers from both, at home and away from home applications. In terms of type, toilet paper segment is expected to dominate the global consumer tissue paper market during the forecast period. This can be attributed to the increasing hygiene awareness among consumers across the globe. Moreover, in terms of application, away from home segment is projected to witness highest growth rate during the forecast period owing to increase in disposable income and changing lifestyle trends across regions. Some of the major players operating in this market are Kimberly-Clark Corporation (U.S.), Georgia-Pacific LLC (U.S.), SCA Hygiene Products AB (Sweden), Svenska Cellulosa Aktiebolaget (Sweden), and Domtar Corporation(Canada).
Product Definition:
Consumer tissue paper is a type of paper that is used for personal hygiene, specifically for drying oneself after using the toilet. It is often marketed as toilet tissue, facial tissue, or napkins.
Toilet Paper:
Toilet paper is a thin, flexible, dry cloth or tissue used for cleaning the genital area in males and females. It is generally available in two forms; single-use (disposable) and multi-use (reusable). The product can be made from various materials including cotton, wood pulp and synthetic fibers. Toilet paper is often supplied as a roll which can be used multiple times by folding it into quarters or eighths depending upon the size of the user.
Kitchen & Hand Towels:
Kitchen & hand towels are used for cleaning utensils, hands and faces. They are also used as a general purpose kitchen cloth in the household sector. The global kitchen & hand towels and it’s usage in consumer tissue paper market size was valued at USD 4,64 billion in 2015. Increasing demand for biodegradable household tissues is expected to be a key factor driving growth over the forecast period.
Application Insights:
The at-home application segment dominated the global consumer tissue paper market in 2017, accounting for over 60.0% share of the total revenue. The growing trend of home hospitality management is expected to positively influence product demand in this segment. In addition, increasing disposable income levels among consumers is anticipated to further fuel the growth of this segment during the forecast period.
The away from home application accounted for a significant share and is projected to expand at a CAGR of XX% from 2018 to 2030 owing to increased spending on tourism activities across various regions including Asia Pacific and Middle East & Africa which are likely to propel demand for tissues during travel dates especially when there are cold fronts or rains that cause discomfort while traveling or visiting new places, thereby propelling demand for CTPMs in away from home applications over other types such as hotel napkins and toilet papers which can be used instead kitchen napkins or hand towels depending upon requirements such as size, texture etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness a CAGR of XX% over the forecast period, owing to increasing demand for tissue paper from various application segments, such as at home and away from home. In addition, growing awareness regarding personal hygiene and cleanliness is anticipated to propel product demand in this region over the forecast period.
Asia Pacific is expected to be one of the fastest-growing regions during the forecast years due to rapid urbanization and rising disposable income levels among consumers in emerging countries such as China and India.
Growth Factors:
- Increasing disposable income of consumers: The consumer tissue paper market is expected to grow as the disposable income of consumers increases. This is because the demand for premium quality products increases with an increase in disposable income.
- Urbanization and rising population: The global population is increasing, and with it, the demand for consumer tissue paper products. This is especially true in developing countries where a large portion of the population resides in urban areas.
- Rising awareness about hygiene and sanitation: There has been a rise in awareness about hygiene and sanitation over the past few years, which has led to an increase in demand for consumer tissue paper products such as toilet tissues, facial tissues, napkins, etcetera.
Scope Of The Report
Report Attributes
Report Details
Report Title
Consumer Tissue Paper Market Research Report
By Type
Toilet Paper, Kitchen & Hand Towels, Napkins, Facial Tissues, Others
By Application
At Home(AH), Away from Home(AFH)
By Companies
Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
221
Number of Tables & Figures
155
Customization Available
Yes, the report can be customized as per your need.
Global Consumer Tissue Paper Market Report Segments:
The global Consumer Tissue Paper market is segmented on the basis of:
Types
Toilet Paper, Kitchen & Hand Towels, Napkins, Facial Tissues, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
At Home(AH), Away from Home(AFH)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kimberly-Clark
- Essity (from SCA)
- Procter & Gamble
- Georgia-Pacific
- Sofidel
- Empresas CMPC
- Hengan International
- APP (Sinar Mas Group)
- WEPA
- Metsa Group
- Kruger
- Cascades
- C & S
- ICT Group
Highlights of The Consumer Tissue Paper Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Toilet Paper
- Kitchen & Hand Towels
- Napkins
- Facial Tissues
- Others
- By Application:
- At Home(AH)
- Away from Home(AFH)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Consumer Tissue Paper Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Consumer tissue paper is a type of paper made from recycled post-consumer waste.
Some of the major companies in the consumer tissue paper market are Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group.
The consumer tissue paper market is expected to grow at a compound annual growth rate of 5.1%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Consumer Tissue Paper Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Consumer Tissue Paper Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Consumer Tissue Paper Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Consumer Tissue Paper Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Consumer Tissue Paper Market Size & Forecast, 2020-2028
4.5.1 Consumer Tissue Paper Market Size and Y-o-Y Growth
4.5.2 Consumer Tissue Paper Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Toilet Paper
5.2.2 Kitchen & Hand Towels
5.2.3 Napkins
5.2.4 Facial Tissues
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 At Home(AH)
6.2.2 Away from Home(AFH)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Consumer Tissue Paper Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Consumer Tissue Paper Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Toilet Paper
9.6.2 Kitchen & Hand Towels
9.6.3 Napkins
9.6.4 Facial Tissues
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 At Home(AH)
9.10.2 Away from Home(AFH)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Toilet Paper
10.6.2 Kitchen & Hand Towels
10.6.3 Napkins
10.6.4 Facial Tissues
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 At Home(AH)
10.10.2 Away from Home(AFH)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Toilet Paper
11.6.2 Kitchen & Hand Towels
11.6.3 Napkins
11.6.4 Facial Tissues
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 At Home(AH)
11.10.2 Away from Home(AFH)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Toilet Paper
12.6.2 Kitchen & Hand Towels
12.6.3 Napkins
12.6.4 Facial Tissues
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 At Home(AH)
12.10.2 Away from Home(AFH)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Toilet Paper
13.6.2 Kitchen & Hand Towels
13.6.3 Napkins
13.6.4 Facial Tissues
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 At Home(AH)
13.10.2 Away from Home(AFH)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Consumer Tissue Paper Market: Competitive Dashboard
14.2 Global Consumer Tissue Paper Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kimberly-Clark
14.3.2 Essity (from SCA)
14.3.3 Procter & Gamble
14.3.4 Georgia-Pacific
14.3.5 Sofidel
14.3.6 Empresas CMPC
14.3.7 Hengan International
14.3.8 APP (Sinar Mas Group)
14.3.9 WEPA
14.3.10 Metsa Group
14.3.11 Kruger
14.3.12 Cascades
14.3.13 C & S
14.3.14 ICT Group
