Market Overview:
Location-based services (LBS) are a type of mobile service that uses the location of a cellular phone or other device to provide information about the surroundings. Context-aware location-based services (CALBS) are a special type of LBS that use additional contextual information, such as time or weather, to improve the accuracy and usefulness of the location data. The global market for CALBS is expected to grow at a CAGR of 16.5% from 2018 to 2030. The market is expected to be worth .8 billion by 2030.
Product Definition:
Context and Location Based Services are important because they provide information that is relevant to the user's current situation. This information can be used to improve the user's experience with a service or application, or to provide more targeted content.
Location-Based Services:
Location-based services (LBS) are the mobile applications and web portals that provide information, location, and other related data to users through a smartphone or personal digital assistant. LBS is used in various sectors such as transportation & logistics, retail & consumer goods, real estate & hospitality among others. The increasing use of smartphones with global acceptance has led to an increase in the demand for LBS over the past few years since its inception.
Context-Aware Location-Based Services:
Location-based services (LBS) are used to provide information related to the location of a user. It can be used for various applications such as emergency response, navigation, marketing and advertising, and traffic monitoring among others. LBS is context aware which means that it depends on the surrounding environment in addition to device capabilities.
Application Insights:
The commercial application segment dominated the global context and location based services market, accounting for a share of more than 60.0% in 2017. The increasing use of CLCS to improve customer experience, enhance operational efficiency and reduce costs are some of the factors driving the growth. For instance, American multinational IT company Microsoft uses location-based services to help its retail stores manage operations with ease by identifying busy times and offering optimal service at optimum locations.
Location-based marketing is also used by companies offering consumer goods or offers to consumers who have indicated interest in their products or offers during previous visits or online interactions with them.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2017. The region is expected to continue its dominance over the forecast period, owing to early adoption of technologies and increasing demand for automotive location-based services. Europe is also estimated to witness significant growth over the next eight years due to rising investments by companies for developing context aware applications and growing consumer awareness regarding location based services.
The overall industry has been witnessing a shift towards cloud computing models with an emphasis on reducing costs associated with device management systems, data storage systems, software licensing fees among others.
Growth Factors:
- Increasing demand for location-based services from the retail sector for targeted marketing and customer engagement.
- Proliferation of smartphones and other connected devices, along with the increasing availability of high-speed mobile data networks, is driving demand for contextual and location-based services.
- The growing trend of Bring Your Own Device (BYOD) is also contributing to the growth of the market as employees are using their personal devices for work purposes, which requires contextual and location-based services to be delivered seamlessly across different platforms and devices.
- Rapid urbanization is leading to an increase in the number of people living in cities, which is fueling demand for smart city solutions that rely on contextual and location-based services to provide efficient municipal management systems.
Scope Of The Report
Report Attributes
Report Details
Report Title
Context and Location Based Services Market Research Report
By Type
Location-Based Services, Context-Aware Location-Based Services
By Application
Consumer, Retail, Commercial Telematics, Precision Agriculture
By Companies
Alphabet, DecaWave, Facebook, Fiksu, Gimbal, John Deere, KORE, MiX Telematics, Monsanto, Pinterest, TomTom, Ubimo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
162
Number of Tables & Figures
114
Customization Available
Yes, the report can be customized as per your need.
Global Context and Location Based Services Market Report Segments:
The global Context and Location Based Services market is segmented on the basis of:
Types
Location-Based Services, Context-Aware Location-Based Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Consumer, Retail, Commercial Telematics, Precision Agriculture
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alphabet
- DecaWave
- Facebook
- Fiksu
- Gimbal
- John Deere
- KORE
- MiX Telematics
- Monsanto
- Pinterest
- TomTom
- Ubimo
Highlights of The Context and Location Based Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Location-Based Services
- Context-Aware Location-Based Services
- By Application:
- Consumer
- Retail
- Commercial Telematics
- Precision Agriculture
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Context and Location Based Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Context and location-based services (CLS) are a type of service that uses contextual data to provide relevant information in response to user queries. This can include things like nearby restaurants, transportation options, and weather conditions. CLS can be used in a variety of applications, including search engines, social networks, and navigation tools.
Some of the key players operating in the context and location based services market are Alphabet, DecaWave, Facebook, Fiksu, Gimbal, John Deere, KORE, MiX Telematics, Monsanto, Pinterest, TomTom, Ubimo.
The context and location based services market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Context and Location Based Services Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Context and Location Based Services Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Context and Location Based Services Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Context and Location Based Services Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Context and Location Based Services Market Size & Forecast, 2020-2028
4.5.1 Context and Location Based Services Market Size and Y-o-Y Growth
4.5.2 Context and Location Based Services Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Location-Based Services
5.2.2 Context-Aware Location-Based Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Consumer
6.2.2 Retail
6.2.3 Commercial Telematics
6.2.4 Precision Agriculture
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Context and Location Based Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Context and Location Based Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Location-Based Services
9.6.2 Context-Aware Location-Based Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Consumer
9.10.2 Retail
9.10.3 Commercial Telematics
9.10.4 Precision Agriculture
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Location-Based Services
10.6.2 Context-Aware Location-Based Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Consumer
10.10.2 Retail
10.10.3 Commercial Telematics
10.10.4 Precision Agriculture
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Location-Based Services
11.6.2 Context-Aware Location-Based Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Consumer
11.10.2 Retail
11.10.3 Commercial Telematics
11.10.4 Precision Agriculture
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Location-Based Services
12.6.2 Context-Aware Location-Based Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Consumer
12.10.2 Retail
12.10.3 Commercial Telematics
12.10.4 Precision Agriculture
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Location-Based Services
13.6.2 Context-Aware Location-Based Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Consumer
13.10.2 Retail
13.10.3 Commercial Telematics
13.10.4 Precision Agriculture
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Context and Location Based Services Market: Competitive Dashboard
14.2 Global Context and Location Based Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Alphabet
14.3.2 DecaWave
14.3.3 Facebook
14.3.4 Fiksu
14.3.5 Gimbal
14.3.6 John Deere
14.3.7 KORE
14.3.8 MiX Telematics
14.3.9 Monsanto
14.3.10 Pinterest
14.3.11 TomTom
14.3.12 Ubimo
