Industry Growth Insights published a new data on “Contextual Advertising Market”. The research report is titled “Contextual Advertising Market research by Types (Activity-based Advertising, Location-based Advertising, Others), By Applications (Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance (BFSI), Media and Entertainment, Travel, Transportation and Automobile, Healthcare, Academia and Government, Others), By Players/Companies Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Contextual Advertising Market Research Report
By Type
Activity-based Advertising, Location-based Advertising, Others
By Application
Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance (BFSI), Media and Entertainment, Travel, Transportation and Automobile, Healthcare, Academia and Government, Others
By Companies
Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
138
Number of Tables & Figures
97
Customization Available
Yes, the report can be customized as per your need.
Global Contextual Advertising Market Report Segments:
The global Contextual Advertising market is segmented on the basis of:
Types
Activity-based Advertising, Location-based Advertising, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance (BFSI), Media and Entertainment, Travel, Transportation and Automobile, Healthcare, Academia and Government, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Beijing Miteno Communication Technology
- Facebook
- Microsoft
- Amazon
- Aol
- Yahoo
- Twitter
- IAC
- Amobee
- Act-On Software
- Simplycast
- Inmobi
- Flytxt
- Infolinks
- Adobe Systems
- Sap
- Marketo
- Millennial Media
Highlights of The Contextual Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Activity-based Advertising
- Location-based Advertising
- Others
- By Application:
- Consumer Goods, Retail and Restaurants
- Telecom and IT
- Banking, Financial Services and Insurance (BFSI)
- Media and Entertainment
- Travel, Transportation and Automobile
- Healthcare
- Academia and Government
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Contextual Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Contextual advertising is a form of advertising that uses the context of a user's current activity or environment to target ads. For example, if you're browsing the web while listening to music, contextual ads might be targeted towards music-related content.
Some of the major players in the contextual advertising market are Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Contextual Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Contextual Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Contextual Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Contextual Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Contextual Advertising Market Size & Forecast, 2018-2028
4.5.1 Contextual Advertising Market Size and Y-o-Y Growth
4.5.2 Contextual Advertising Market Absolute $ Opportunity
Chapter 5 Global Contextual Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Contextual Advertising Market Size Forecast by Type
5.2.1 Activity-based Advertising
5.2.2 Location-based Advertising
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Contextual Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Contextual Advertising Market Size Forecast by Applications
6.2.1 Consumer Goods
6.2.2 Retail and Restaurants
6.2.3 Telecom and IT
6.2.4 Banking
6.2.5 Financial Services and Insurance (BFSI)
6.2.6 Media and Entertainment
6.2.7 Travel
6.2.8 Transportation and Automobile
6.2.9 Healthcare
6.2.10 Academia and Government
6.2.11 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Contextual Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Contextual Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Contextual Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Contextual Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Contextual Advertising Market Size Forecast by Type
9.6.1 Activity-based Advertising
9.6.2 Location-based Advertising
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Contextual Advertising Market Size Forecast by Applications
9.10.1 Consumer Goods
9.10.2 Retail and Restaurants
9.10.3 Telecom and IT
9.10.4 Banking
9.10.5 Financial Services and Insurance (BFSI)
9.10.6 Media and Entertainment
9.10.7 Travel
9.10.8 Transportation and Automobile
9.10.9 Healthcare
9.10.10 Academia and Government
9.10.11 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Contextual Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Contextual Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Contextual Advertising Market Size Forecast by Type
10.6.1 Activity-based Advertising
10.6.2 Location-based Advertising
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Contextual Advertising Market Size Forecast by Applications
10.10.1 Consumer Goods
10.10.2 Retail and Restaurants
10.10.3 Telecom and IT
10.10.4 Banking
10.10.5 Financial Services and Insurance (BFSI)
10.10.6 Media and Entertainment
10.10.7 Travel
10.10.8 Transportation and Automobile
10.10.9 Healthcare
10.10.10 Academia and Government
10.10.11 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Contextual Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Contextual Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Contextual Advertising Market Size Forecast by Type
11.6.1 Activity-based Advertising
11.6.2 Location-based Advertising
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Contextual Advertising Market Size Forecast by Applications
11.10.1 Consumer Goods
11.10.2 Retail and Restaurants
11.10.3 Telecom and IT
11.10.4 Banking
11.10.5 Financial Services and Insurance (BFSI)
11.10.6 Media and Entertainment
11.10.7 Travel
11.10.8 Transportation and Automobile
11.10.9 Healthcare
11.10.10 Academia and Government
11.10.11 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Contextual Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Contextual Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Contextual Advertising Market Size Forecast by Type
12.6.1 Activity-based Advertising
12.6.2 Location-based Advertising
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Contextual Advertising Market Size Forecast by Applications
12.10.1 Consumer Goods
12.10.2 Retail and Restaurants
12.10.3 Telecom and IT
12.10.4 Banking
12.10.5 Financial Services and Insurance (BFSI)
12.10.6 Media and Entertainment
12.10.7 Travel
12.10.8 Transportation and Automobile
12.10.9 Healthcare
12.10.10 Academia and Government
12.10.11 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Contextual Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Contextual Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Contextual Advertising Market Size Forecast by Type
13.6.1 Activity-based Advertising
13.6.2 Location-based Advertising
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Contextual Advertising Market Size Forecast by Applications
13.10.1 Consumer Goods
13.10.2 Retail and Restaurants
13.10.3 Telecom and IT
13.10.4 Banking
13.10.5 Financial Services and Insurance (BFSI)
13.10.6 Media and Entertainment
13.10.7 Travel
13.10.8 Transportation and Automobile
13.10.9 Healthcare
13.10.10 Academia and Government
13.10.11 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Contextual Advertising Market: Competitive Dashboard
14.2 Global Contextual Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Beijing Miteno Communication Technology
14.3.3 Facebook
14.3.4 Microsoft
14.3.5 Amazon
14.3.6 Aol
14.3.7 Yahoo
14.3.8 Twitter
14.3.9 IAC
14.3.10 Amobee
14.3.11 Act-On Software
14.3.12 Simplycast
14.3.13 Inmobi
14.3.14 Flytxt
14.3.15 Infolinks
14.3.16 Adobe Systems
14.3.17 Sap
14.3.18 Marketo
14.3.19 Millennial Media
