Market Overview:
The global creative ad platforms market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital advertising and rising number of internet users across the globe. In addition, the growing trend of programmatic buying is also contributing to the growth of this market. The global creative ad platforms market can be segmented on the basis of type into publishers and brands, marketers and agencies, and others. The publishers and brands segment is expected to hold a major share in this market during the forecast period owing to increased spending on digital advertising by brands across different industries. The marketers and agencies segment is projected to grow at a high rate during the forecast period due its growing demand for programmatic buying solutions. On the basis of application, large enterprises are expected hold a major share in this market duringthe forecast period owing their increased spending on digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, etc.
Product Definition:
Creative ad platforms are digital tools that allow brands to create and distribute marketing materials. They can be used to produce videos, photos, or other types of content. They often include templates and other tools that make it easy for users to create professional-looking materials. Creative ad platforms can be used to reach a wide audience or specific target markets. Their importance lies in their ability to help businesses quickly and easily create marketing materials that look great and get results.
Publishers and Brands:
PUBLISHERS & BRANDS, it's usage.
The global publishers and brands, it's usage and growth factor in creative ad platforms market size was valued at USD 2.1 billion in 2016. The increasing demand for digital content from the millennial generation is expected to be a key driving force over the forecast period.
Marketers and Agencies:
Marketers and agencies are two entities which work together to create effective marketing strategies for a product or service. They both have separate functions but they rely on each other to execute their strategy. Agency is the company that does not limit itsself to creative advertising it also covers research, planning, production and distribution of the advertisement while marketers are those who hire an agency for creating an advertisement from scratch.
Application Insights:
Large enterprises accounted for the largest share of over 70% in 2017. The large enterprise segment is expected to continue its dominance over the forecast period. Large enterprises are more likely to have a dedicated in-house creative ad agencies, as they can manage their advertising campaigns better and offer more strategic insights into marketing activities than small or medium-sized businesses (SMEs).
The SME application segment is expected to witness significant growth at a CAGR of XX% from 2018 to 2030 owing to increasing penetration of social media platforms and growing awareness about various marketing strategies among small businesses across different verticals such as IT, telecom, retail etc. Ad platforms offered by large internet companies such as Google and Facebook are preferred by most SMEs due to their ease of use and affordable rates compared with that charged by traditional media buying agencies or DMPs.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to growing ad spending by brands and agencies in this region, along with a high number of ad-blockers. Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing investments by key players in developing countries such as India and China, thereby creating opportunities for regional vendors. Moreover, rising demand for mobile advertising solutions due to changing consumer behavior patterns has led marketers and advertisers across various industries including automotive, retail & e-commerce, telecom among others., are increasingly adopting creative ad platforms., which will drive regional growth further on account of increased adoption of digital media formats such as video ads on mobiles and tablets coupled with social media marketing strategies used by brands & advertisers worldwide.
Growth Factors:
- Increasing demand for online video advertising: The global market for online video advertising is expected to grow at a CAGR of around 31% during the period 2016-2020. This growth can be attributed to the increasing penetration of internet and smart devices, and rising demand for digital content.
- Growing use of programmatic buying: Programmatic buying is a process through which ad inventory is bought and sold automatically using software algorithms. It helps in targeting ads more effectively and efficiently as well as measuring their performance. The global market for programmatic buying is expected to grow at a CAGR of around 33% during the period 2016-2020.
- Emergence of new ad formats: Advertisers are increasingly adopting innovative ad formats such as native ads, social media ads, and video ads to engage consumers better. These new formats are interactive, engaging, and provide better ROI than traditional display ads.
Scope Of The Report
Report Attributes
Report Details
Report Title
Creative Ad Platforms Market Research Report
By Type
Publishers and Brands, Marketers and Agencies
By Application
Large Enterprises, SMEs
By Companies
Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
186
Number of Tables & Figures
131
Customization Available
Yes, the report can be customized as per your need.
Global Creative Ad Platforms Market Report Segments:
The global Creative Ad Platforms market is segmented on the basis of:
Types
Publishers and Brands, Marketers and Agencies
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Celtra
- Bannerflow
- Adobe
- RhythmOne
- Sizmek
- Adform
- Thunder
- SteelHouse
- Flashtalking
- Snapchat (Flite)
- Mediawide
- Balihoo
- Mixpo
- Bannersnack
- Bonzai
Highlights of The Creative Ad Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Publishers and Brands
- Marketers and Agencies
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Creative Ad Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Creative Ad Platforms are online platforms that allow businesses to create, manage, and distribute their own digital ads. They provide a range of tools and services to help businesses target their ads more effectively, measure the effectiveness of their campaigns, and track customer engagement.
Some of the major players in the creative ad platforms market are Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai.
The creative ad platforms market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Creative Ad Platforms Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Creative Ad Platforms Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Creative Ad Platforms Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Creative Ad Platforms Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Creative Ad Platforms Market Size & Forecast, 2018-2028
4.5.1 Creative Ad Platforms Market Size and Y-o-Y Growth
4.5.2 Creative Ad Platforms Market Absolute $ Opportunity
Chapter 5 Global Creative Ad Platforms Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Creative Ad Platforms Market Size Forecast by Type
5.2.1 Publishers and Brands
5.2.2 Marketers and Agencies
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Creative Ad Platforms Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Creative Ad Platforms Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Creative Ad Platforms Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Creative Ad Platforms Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Creative Ad Platforms Analysis and Forecast
9.1 Introduction
9.2 North America Creative Ad Platforms Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Creative Ad Platforms Market Size Forecast by Type
9.6.1 Publishers and Brands
9.6.2 Marketers and Agencies
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Creative Ad Platforms Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Creative Ad Platforms Analysis and Forecast
10.1 Introduction
10.2 Europe Creative Ad Platforms Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Creative Ad Platforms Market Size Forecast by Type
10.6.1 Publishers and Brands
10.6.2 Marketers and Agencies
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Creative Ad Platforms Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Creative Ad Platforms Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Creative Ad Platforms Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Creative Ad Platforms Market Size Forecast by Type
11.6.1 Publishers and Brands
11.6.2 Marketers and Agencies
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Creative Ad Platforms Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Creative Ad Platforms Analysis and Forecast
12.1 Introduction
12.2 Latin America Creative Ad Platforms Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Creative Ad Platforms Market Size Forecast by Type
12.6.1 Publishers and Brands
12.6.2 Marketers and Agencies
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Creative Ad Platforms Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Creative Ad Platforms Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Creative Ad Platforms Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Creative Ad Platforms Market Size Forecast by Type
13.6.1 Publishers and Brands
13.6.2 Marketers and Agencies
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Creative Ad Platforms Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Creative Ad Platforms Market: Competitive Dashboard
14.2 Global Creative Ad Platforms Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Celtra
14.3.3 Bannerflow
14.3.4 Adobe
14.3.5 RhythmOne
14.3.6 Sizmek
14.3.7 Adform
14.3.8 Thunder
14.3.9 SteelHouse
14.3.10 Flashtalking
14.3.11 Snapchat (Flite)
14.3.12 Mediawide
14.3.13 Balihoo
14.3.14 Mixpo
14.3.15 Bannersnack
14.3.16 Bonzai
