Market Overview:
The global creative services market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for creative services from large enterprises and SMEs across different regions. The other type segment is expected to grow at the highest CAGR during the forecast period. This can be attributed to the growing demand for website and user experience, graphic design, video production, and written content services among small businesses and startups. North America is expected to hold the largest share of the global creative services market in 2018, followed by Europe and Asia Pacific.
Product Definition:
Creative Services is the process of developing ideas and concepts for promoting a product or service. This can include advertising, marketing, and public relations. The goal of Creative Services is to create a message that will resonate with consumers and help promote the product or service.
Written Content:
The global written content market size was valued at USD 83.86 billion in 2016 and is expected to witness a growth of 5.0% over the forecast period. The industry has witnessed significant changes over the past few years owing to increased usage of digital platforms for creating, distributing, and consuming content across various media channels globally.
Video Production:
Video production is the process of creating visual content such as videos, motion graphics, and images with the help of video cameras, computers and other electronic media. The global video production market size was valued at USD 17 billion in 2016. It is expected to grow at a CAGR of XX% from 2017 to 2021. Video Production services are used by various industries including entertainment & media, advertising & marketing firms for promotional activities on digital platforms such as YouTube and Vimeo among others.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the increasing demand from companies for digital and print advertising, social media marketing, product launch and awareness creation, among others. Large enterprises usually have a dedicated in-house creative services department that works closely with agencies or external producers on projects ranging from corporate identity & branding to advertisements & campaigns.
SMEs are expected to emerge as one of the fastest-growing segments over the forecast period owing to increased adoption of social media platforms by small businesses across all verticals globally. SMEs use social media platforms as a tool for promoting their products and services thereby attracting more customers through organic search results displayed on Google, Yahoo!, Bing or other search engines based on user preferences stored online.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of multinational companies and rising demand for innovative ideas from small & medium enterprises (SMEs). Moreover, increasing adoption of new technologies by businesses is also expected to drive regional growth over the forecast period.
Asia Pacific is projected to witness significant growth over the next eight years owing to increasing awareness among people about using different types of services for their creative projects. Furthermore, growing penetration and availability of high-speed internet infrastructure in countries such as India & China are further boosting regional expansion. In addition, rise in spending on advertising by SMEs based on emerging economies will boost market development during the forecast period.
The European region accounted for more than 20% share in 2017 owing to increased focus towards brand awareness among consumers.
Growth Factors:
- Increasing demand for creative and innovative services by businesses to differentiate their products and services in the market.
- Rapid growth of digital media, which is creating new opportunities for creative service providers.
- Proliferation of new technologies that are enabling more sophisticated and innovative creative services.
- Growing demand from consumers for customized and personalized content and experiences.
- Rising number of freelance professionals in the creative services market
Scope Of The Report
Report Attributes
Report Details
Report Title
Creative Services Market Research Report
By Type
Written Content, Video Production, Graphic Design, Website and User Experience, Other
By Application
Large Enterprises, SMEs
By Companies
SmartSites, Design Pickle, DSS, ARK, Revenue River, WebiMax, DesignFive, LeadMD, Salted Stone, Scribendi, WriterAccess, Square 2, SmartBug Media, BusinessOnline, InboundLabs
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
170
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
Global Creative Services Market Report Segments:
The global Creative Services market is segmented on the basis of:
Types
Written Content, Video Production, Graphic Design, Website and User Experience, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- SmartSites
- Design Pickle
- DSS
- ARK
- Revenue River
- WebiMax
- DesignFive
- LeadMD
- Salted Stone
- Scribendi
- WriterAccess
- Square 2
- SmartBug Media
- BusinessOnline
- InboundLabs
Highlights of The Creative Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Written Content
- Video Production
- Graphic Design
- Website and User Experience
- Other
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Creative Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Creative Services is a division of the advertising and marketing company Omnicom Group. It provides creative services to clients in a wide range of industries, including consumer products, automotive, telecommunications, and retail. Creative Services employees work with clients to develop original ideas and concepts for advertising campaigns, product packaging, website design layouts and graphics, as well as other marketing materials.
Some of the key players operating in the creative services market are SmartSites, Design Pickle, DSS, ARK, Revenue River, WebiMax, DesignFive, LeadMD, Salted Stone, Scribendi, WriterAccess, Square 2, SmartBug Media, BusinessOnline, InboundLabs.
The creative services market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Creative Services Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Creative Services Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Creative Services Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Creative Services Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Creative Services Market Size & Forecast, 2018-2028
4.5.1 Creative Services Market Size and Y-o-Y Growth
4.5.2 Creative Services Market Absolute $ Opportunity
Chapter 5 Global Creative Services Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Creative Services Market Size Forecast by Type
5.2.1 Written Content
5.2.2 Video Production
5.2.3 Graphic Design
5.2.4 Website and User Experience
5.2.5 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Creative Services Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Creative Services Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Creative Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Creative Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Creative Services Analysis and Forecast
9.1 Introduction
9.2 North America Creative Services Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Creative Services Market Size Forecast by Type
9.6.1 Written Content
9.6.2 Video Production
9.6.3 Graphic Design
9.6.4 Website and User Experience
9.6.5 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Creative Services Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Creative Services Analysis and Forecast
10.1 Introduction
10.2 Europe Creative Services Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Creative Services Market Size Forecast by Type
10.6.1 Written Content
10.6.2 Video Production
10.6.3 Graphic Design
10.6.4 Website and User Experience
10.6.5 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Creative Services Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Creative Services Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Creative Services Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Creative Services Market Size Forecast by Type
11.6.1 Written Content
11.6.2 Video Production
11.6.3 Graphic Design
11.6.4 Website and User Experience
11.6.5 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Creative Services Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Creative Services Analysis and Forecast
12.1 Introduction
12.2 Latin America Creative Services Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Creative Services Market Size Forecast by Type
12.6.1 Written Content
12.6.2 Video Production
12.6.3 Graphic Design
12.6.4 Website and User Experience
12.6.5 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Creative Services Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Creative Services Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Creative Services Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Creative Services Market Size Forecast by Type
13.6.1 Written Content
13.6.2 Video Production
13.6.3 Graphic Design
13.6.4 Website and User Experience
13.6.5 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Creative Services Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Creative Services Market: Competitive Dashboard
14.2 Global Creative Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 SmartSites
14.3.2 Design Pickle
14.3.3 DSS
14.3.4 ARK
14.3.5 Revenue River
14.3.6 WebiMax
14.3.7 DesignFive
14.3.8 LeadMD
14.3.9 Salted Stone
14.3.10 Scribendi
14.3.11 WriterAccess
14.3.12 Square 2
14.3.13 SmartBug Media
14.3.14 BusinessOnline
14.3.15 InboundLabs
