Market Overview:
The global CRM analytics market is expected to grow at a CAGR of 16.8% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for customer analytics, sales analytics, contact center analytics, marketing analytics, and web & social media analytics. Additionally, the growing demand for CRM solutions among small and medium businesses (SMBs) is also contributing to the growth of this market. However, data privacy concerns may restrain the growth of this market during the forecast period. On the basis of type, customer analytics is expected to hold a major share of this market during the forecast period. This can be attributed to its ability to help organizations understand their customers’ needs and preferences better and provide them with customized services accordingly.
Product Definition:
CRM analytics is the process of gathering and analyzing customer data in order to improve business operations. This data can include anything from how often customers make purchases to what type of products they are most likely to buy. By understanding customer behavior, businesses can better target marketing efforts and design more effective products and services. CRM analytics is an important tool for businesses that want to improve their customer relationships and drive sales growth.
Sales Analytics:
Sales analytics is the analytical technology that helps sales force to maximize their performance and achieve their corporate objective. It provides information about buyers, products, competitors and markets which enables sales management to make better decisions for business growth. Sales analytics also helps in managing risks associated with different deals such as contract negotiations, customer retention along with planning of deals such as mergers & acquisitions.
Customer Analytics:
Customer analytics is the science of extracting business and marketing insights from customer data. It helps organizations to understand their customers better, cater to their requirements more effectively, and retain them for long term growth. Customer analytics in CRM Analytics help companies gain a competitive advantage by providing actionable insights into customer behavior that can be used to drive business decisions.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017. This is attributed to the presence of a strong base of large enterprises that can be effectively analyzed and compared with respect to their competitors. Furthermore, these companies have sufficient resources and expertise in-house to implement CRM analytics successfully. The small and medium businesses (SMBs) segment is expected to register the highest CAGR over the forecast period owing to increasing penetration of SMBs across countries worldwide, including India, China, Brazil etc., which provides an opportunity for CRM analytics implementation as well as adoption by new customers. Contact center applications are also estimated to witness significant growth due largely on account of factors such as growing demand for customer support services along with technological advancements that provide enhanced service quality at reduced costs are driving factors behind this growth.
Regional Analysis:
North America dominated the global market in 2017. North America has a well-established digital marketing ecosystem and is home to several technology giants such as Google, Inc.; Apple Inc.; and Facebook, among others. The region’s growth can also be attributed to the increasing adoption of cloud computing technologies by businesses for data analytics purposes. Furthermore, companies based in this region are aggressively adopting social media platforms for customer service and sales purposes. For instance, American Express Company; AT&T; Bank of America Corporation; Coca Cola Company; Ford Motor Company; IBM Corporation; Merck & Co., Inc.; Pfizer, Inc.; Verizon Communications LLC., among many others have active accounts on Twitter or Facebook or both to engage with customers and prospects at various times throughout the day (Baker et al., 2016).
Growth Factors:
- Increasing demand for customer centricity and personalization across industries
- Proliferation of big data and advanced analytics technologies
- Emergence of cloud-based CRM solutions and services
- Growing need for competitive intelligence and customer insights
- Rapid adoption of social media platforms by businesses
Scope Of The Report
Report Attributes
Report Details
Report Title
CRM Analytics Market Research Report
By Type
Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics
By Application
Large Enterprises, Small and Medium Businesses
By Companies
Oracle, SAP SE, IBM, Microsoft, SAS Institute, Accenture PLC, Infor, Teradata, Angoss Software Corporation, Salesforce
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
121
Number of Tables & Figures
85
Customization Available
Yes, the report can be customized as per your need.
Global CRM Analytics Market Report Segments:
The global CRM Analytics market is segmented on the basis of:
Types
Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium Businesses
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Oracle
- SAP SE
- IBM
- Microsoft
- SAS Institute
- Accenture PLC
- Infor
- Teradata
- Angoss Software Corporation
- Salesforce
Highlights of The CRM Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Sales Analytics
- Customer Analytics
- Contact Center Analytics
- Marketing Analytics
- Web & Social Media Analytics
- By Application:
- Large Enterprises
- Small and Medium Businesses
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the CRM Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
CRM Analytics is a software that helps organizations track customer interactions and activity in order to improve customer relationships.
Some of the major companies in the crm analytics market are Oracle, SAP SE, IBM, Microsoft, SAS Institute, Accenture PLC, Infor, Teradata, Angoss Software Corporation, Salesforce.
The crm analytics market is expected to register a CAGR of 16.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 CRM Analytics Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 CRM Analytics Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 CRM Analytics Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the CRM Analytics Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global CRM Analytics Market Size & Forecast, 2020-2028
4.5.1 CRM Analytics Market Size and Y-o-Y Growth
4.5.2 CRM Analytics Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Sales Analytics
5.2.2 Customer Analytics
5.2.3 Contact Center Analytics
5.2.4 Marketing Analytics
5.2.5 Web & Social Media Analytics
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium Businesses
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global CRM Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 CRM Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Sales Analytics
9.6.2 Customer Analytics
9.6.3 Contact Center Analytics
9.6.4 Marketing Analytics
9.6.5 Web & Social Media Analytics
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium Businesses
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Sales Analytics
10.6.2 Customer Analytics
10.6.3 Contact Center Analytics
10.6.4 Marketing Analytics
10.6.5 Web & Social Media Analytics
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium Businesses
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Sales Analytics
11.6.2 Customer Analytics
11.6.3 Contact Center Analytics
11.6.4 Marketing Analytics
11.6.5 Web & Social Media Analytics
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium Businesses
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Sales Analytics
12.6.2 Customer Analytics
12.6.3 Contact Center Analytics
12.6.4 Marketing Analytics
12.6.5 Web & Social Media Analytics
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium Businesses
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Sales Analytics
13.6.2 Customer Analytics
13.6.3 Contact Center Analytics
13.6.4 Marketing Analytics
13.6.5 Web & Social Media Analytics
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium Businesses
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 CRM Analytics Market: Competitive Dashboard
14.2 Global CRM Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Oracle
14.3.2 SAP SE
14.3.3 IBM
14.3.4 Microsoft
14.3.5 SAS Institute
14.3.6 Accenture PLC
14.3.7 Infor
14.3.8 Teradata
14.3.9 Angoss Software Corporation
14.3.10 Salesforce
