Market Overview:
The global crowd analytics market is expected to grow from USD 1.02 Billion in 2018 to USD 3.06 Billion by 2030, at a CAGR of 16.5% during the forecast period. The growth of the market can be attributed to the increasing need for customer management, marketing campaign measurement, market forecasting, pricing analytics, and revenue optimization solutions across industries. Furthermore, the increasing demand for incident response and alerting solutions among enterprises is also contributing to the growth of the crowd analytics market.
Product Definition:
Crowd analytics is the process of analyzing data collected from a group of people, typically to understand their behavior or preferences. The term is often used in marketing and customer relationship management contexts, where it can be used to understand how customers interact with products or services. Crowd analytics can also be used for other purposes, such as understanding political opinions or voting patterns.
Cloud:
Cloud is a virtual computing resource that provides shared computer hardware and software environment. It helps in reducing the cost of technology, improving flexibility, and increasing efficiency of business operations. Cloud service providers (CSP) offer various services such as storage, networking, application development on demand infrastructure along with virtualized resources to enterprises allowing them to reduce their IT infrastructure costs.
On-premises:
On-premises is a term used for software and hardware installation at the organization's headquarters. The term on-premises has been derived from the Latin word "proprium" which means property or own particular. On-premise solutions are installed and developed by IT professionals with specific technical knowledge to address business needs. These solutions are customized as per client requirements which include database design, application development, system integration & implementation along with support & maintenance services.
Application Insights:
The marketing campaign measurement segment dominated the global crowd analytics market in 2017. This can be attributed to the increasing adoption of social media platforms and an increase in demand for real-time insights into consumer behavior. For instance, several companies including Starbucks have been tracking customer¢â‚¬â„¢s online reviews on a regular basis to understand their experience with a particular location or product before they make a purchase decision. Such practices help businesses improve their operations and subsequently, grow their business over the long term.
The pricing analytics segment is expected to register significant growth over the forecast period owing to its growing adoption by service providers as well as enterprises for various purposes such as price management, risk assessment, and cost reduction among others.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to high adoption of cloud computing, high demand for real-time insights, and technological advancements in analytics solutions. Moreover, presence of major players such as Oracle Corporation; IBM Corporation; Microsoft Corporation; Salesforce Marketing Cloud, Inc.; and Google LLC has contributed significantly toward regional growth.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing investments by prominent market players such as Alibaba Group Holding Ltd., Amazon Web Services, Inc., Baidu Inc., Tencent Holdings Limited., among others in developing innovative solutions that enable real-time insights across various industry verticals including retail & ecommerce, telecom & IT services companies operating across China and India markets only for instance).
Growth Factors:
- Increasing demand for big data and analytics services
- Proliferation of social media and other online platforms that generate user-generated content
- Rapid growth of the Internet of Things (IoT) and the increasing volume of data generated by connected devices
- The increasing use of predictive analytics to drive business decisions
- The growing trend towards self-service analytics, which enables users to analyze data without help from IT or other experts
Scope Of The Report
Report Attributes
Report Details
Report Title
Crowd Analytics Market Research Report
By Type
Cloud, On-premises
By Application
Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics, Revenue Optimization, Incident Response and Alerting
By Companies
Nokia Corporation, AGT International, NEC Corporation, Walkbase, Spigit, Sightcorp BV., Wavestore, Savannah Simulations AG, Crowdanalytix, Securion Systems, Crowd Dynamics
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
143
Number of Tables & Figures
101
Customization Available
Yes, the report can be customized as per your need.
Global Crowd Analytics Market Report Segments:
The global Crowd Analytics market is segmented on the basis of:
Types
Cloud, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics, Revenue Optimization, Incident Response and Alerting
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Nokia Corporation
- AGT International
- NEC Corporation
- Walkbase
- Spigit
- Sightcorp BV.
- Wavestore
- Savannah Simulations AG
- Crowdanalytix
- Securion Systems
- Crowd Dynamics
Highlights of The Crowd Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud
- On-premises
- By Application:
- Customer Management
- Marketing Campaign Measurement
- Market Forecasting
- Pricing Analytics
- Revenue Optimization
- Incident Response and Alerting
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Crowd Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Crowd analytics is a methodology used to measure the opinions and behavior of large groups of people. It can be used to understand how people think, feel, and behave when interacting with a brand or product. Crowd analytics can also be used to identify trends in customer behavior over time.
Some of the major players in the crowd analytics market are Nokia Corporation, AGT International, NEC Corporation, Walkbase, Spigit, Sightcorp BV., Wavestore, Savannah Simulations AG, Crowdanalytix, Securion Systems, Crowd Dynamics.
The crowd analytics market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Crowd Analytics Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Crowd Analytics Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Crowd Analytics Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Crowd Analytics Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Crowd Analytics Market Size & Forecast, 2020-2028 4.5.1 Crowd Analytics Market Size and Y-o-Y Growth 4.5.2 Crowd Analytics Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Customer Management
6.2.2 Marketing Campaign Measurement
6.2.3 Market Forecasting
6.2.4 Pricing Analytics
6.2.5 Revenue Optimization
6.2.6 Incident Response and Alerting
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Crowd Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Crowd Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Customer Management
9.10.2 Marketing Campaign Measurement
9.10.3 Market Forecasting
9.10.4 Pricing Analytics
9.10.5 Revenue Optimization
9.10.6 Incident Response and Alerting
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Customer Management
10.10.2 Marketing Campaign Measurement
10.10.3 Market Forecasting
10.10.4 Pricing Analytics
10.10.5 Revenue Optimization
10.10.6 Incident Response and Alerting
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Customer Management
11.10.2 Marketing Campaign Measurement
11.10.3 Market Forecasting
11.10.4 Pricing Analytics
11.10.5 Revenue Optimization
11.10.6 Incident Response and Alerting
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Customer Management
12.10.2 Marketing Campaign Measurement
12.10.3 Market Forecasting
12.10.4 Pricing Analytics
12.10.5 Revenue Optimization
12.10.6 Incident Response and Alerting
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Customer Management
13.10.2 Marketing Campaign Measurement
13.10.3 Market Forecasting
13.10.4 Pricing Analytics
13.10.5 Revenue Optimization
13.10.6 Incident Response and Alerting
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Crowd Analytics Market: Competitive Dashboard
14.2 Global Crowd Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Nokia Corporation
14.3.2 AGT International
14.3.3 NEC Corporation
14.3.4 Walkbase
14.3.5 Spigit
14.3.6 Sightcorp BV.
14.3.7 Wavestore
14.3.8 Savannah Simulations AG
14.3.9 Crowdanalytix
14.3.10 Securion Systems
14.3.11 Crowd Dynamics