Market Overview:
The global curved OLED TV market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for premium TVs and the growing adoption of OLED technology in televisions. In terms of type, the 65-inch segment is expected to hold a major share of the global curved OLED TV market during the forecast period. This can be attributed to rising demand for large-sized TVs among consumers across regions.
Product Definition:
A curved OLED TV is a television display technology that incorporates organic light emitting diodes (OLEDs) to create a curved screen. OLEDs are thin, efficient, and versatile displays and can be used to create curved or flexible screens. Curved OLED TVs offer an immersive viewing experience with superior picture quality and contrast when compared to traditional flat-screen TVs.
65 Inches:
65 inches is the new emerging global standard for a display size in the curved OLED TV market. It has been observed that consumers are increasingly demanding displays with larger screen sizes, which can be easily viewed from various angles. The major factor responsible for this change in consumer behavior is due to flexible display technologies and its applications across multiple sectors including entertainment & media, automotive, healthcare and others.
55 Inches:
55 inches is the measurement for display length and it's mainly used in curved OLED TV market. The screen size of a curved television is larger than a flat panel television, thus the name curved OLED TV or sometimes called as Curved LED/LCD Televisions.
The major advantage of having a curve in your display is that it eliminates the need to stretch or shrink content to fit the screen format.
Application Insights:
The commercial segment held the largest share of over 70.0% in 2017. The growth can be attributed to the high demand for curved displays in advertisement, retail and other promotional activities. Prominent companies such as Samsung Electronics, LG Display Co., Ltd., BOE Technology Group Co., Limited have started producing curved OLED TVs with flexible designs to meet the rising consumer demands.
The home application segment is expected to witness significant growth over the forecast period owing to increasing adoption of smart TVs across regions coupled with growing demand for premium-quality large screen entertainment devices by consumers globally. Increasing penetration of internet connectivity and smart functionality in general has boosted product demand globally as more people subscribe to streaming services on their televisions than ever before.
Regional Analysis:
North America dominated the global curved OLED TV market in 2017. The region is expected to witness a significant growth owing to increasing adoption of 4K TVs, coupled with rising demand for smart TVs. Moreover, presence of key manufacturers such as LG Electronics Inc.; Samsung Electronics Co., Ltd; and Sony Corporation is also anticipated to drive the regional market over the forecast period.
The Asia Pacific regional market accounted for more than 25% share in 2017 owing to growing consumer awareness regarding advanced technologies and changing lifestyles resulting into increased spending on household appliances among middle-class income groups in China and India.
Europe is projected to expand at a CAGR exceeding 9% from 2018 till 2030 due its high concentration of electronics manufacturing companies that are adopting OLED technology for their products including monitors, laptops, mobile phones etc., which will drive industry growth over the next eight years.
Growth Factors:
- Increasing demand for premium televisions: The global curved OLED TV market is expected to grow at a CAGR of over 25% during the forecast period. This can be attributed to the increasing demand for premium televisions, especially in developed countries.
- Rising disposable income: With rising disposable incomes, consumers are increasingly opting for high-end products such as curved OLED TVs. This is providing a major impetus to the growth of the global curved OLED TV market.
- Technological advancements: The development of innovative technologies such as quantum dot displays and rollable screens is aiding in the growth of the global curved OLED TV market. These technological advancements are making these TVs more affordable and attractive to consumers worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Curved OLED TV Market Research Report
By Type
65 Inches, 55 Inches, Other
By Application
Home, Commercial, Other
By Companies
LG, Samsung, Philips, CHANGHONG, LG
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
213
Number of Tables & Figures
150
Customization Available
Yes, the report can be customized as per your need.
Global Curved OLED TV Market Report Segments:
The global Curved OLED TV market is segmented on the basis of:
Types
65 Inches, 55 Inches, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Home, Commercial, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- LG
- Samsung
- Philips
- CHANGHONG
- LG
Highlights of The Curved OLED TV Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 65 Inches
- 55 Inches
- Other
- By Application:
- Home
- Commercial
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Curved OLED TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A curved OLED TV is a type of television that has a display that curves around the edges of the screen. This allows you to enjoy more immersive viewing experiences by placing your head closer to the screen.
Some of the major players in the curved oled tv market are LG, Samsung, Philips, CHANGHONG, LG.
The curved oled tv market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Curved OLED TV Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Curved OLED TV Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Curved OLED TV Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Curved OLED TV Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Curved OLED TV Market Size & Forecast, 2020-2028
4.5.1 Curved OLED TV Market Size and Y-o-Y Growth
4.5.2 Curved OLED TV Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 65 Inches
5.2.2 55 Inches
5.2.3 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Home
6.2.2 Commercial
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Curved OLED TV Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Curved OLED TV Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 65 Inches
9.6.2 55 Inches
9.6.3 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Home
9.10.2 Commercial
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 65 Inches
10.6.2 55 Inches
10.6.3 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Home
10.10.2 Commercial
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 65 Inches
11.6.2 55 Inches
11.6.3 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Home
11.10.2 Commercial
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 65 Inches
12.6.2 55 Inches
12.6.3 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Home
12.10.2 Commercial
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 65 Inches
13.6.2 55 Inches
13.6.3 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Home
13.10.2 Commercial
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Curved OLED TV Market: Competitive Dashboard
14.2 Global Curved OLED TV Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 LG
14.3.2 Samsung
14.3.3 Philips
14.3.4 CHANGHONG
14.3.5 LG
