Market Overview:
The global customer advocacy software market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for customer advocacy software from enterprises and governments worldwide. Additionally, the growing trend of cloud-based deployment is also contributing to the growth of this market. The global customer advocacy software market can be segmented on the basis of type, application, and region. On the basis of type, it can be divided into cloud-based and on-premises deployments. Cloud-based deployments are witnessing a higher adoption rate due to their ease of use and low cost as compared to on-premises deployments. On the basis of application, it can be classified into enterprise propaganda, government election campaigns, and organize fund raising activities among others.
Product Definition:
Customer advocacy software is a type of customer relationship management (CRM) software that is specifically designed to help businesses manage and track customer interactions and feedback. This type of software can be used to help businesses identify and track advocates, as well as understand the sentiment of their customers. Additionally, customer advocacy software can also be used to create customized marketing campaigns based on the feedback collected from customers.
Cloud-based:
Cloud-based Customer advocacy software is a web-based application that helps companies manage their customer database and automate the collection of feedback and reviews from customers. It also provides tools for data analysis to help businesses improve their product/service offerings. The growth factor in this market is increasing adoption of cloud technology by enterprises across different industry verticals such as BFSI, healthcare & life sciences, IT & telecom, government & public sector and manufacturing among others.
On-premises:
On-premises Customer advocacy software is a type of CRM software that helps companies to manage their customer relationships from the beginning to the end. It has been used by businesses for decades, however, in recent years it has gained popularity due to its cost effectiveness and ability to cater complex business needs. On-premises Customer advocacy software offers features such as robust reporting capabilities and advanced analytics which help organizations in gaining insights into their customers’ behavior & buying patterns.
Application Insights:
The enterprise propaganda application segment accounted for the largest revenue share in 2017 and is projected to expand at a steady CAGR over the forecast period. The growth can be attributed to increasing use of social media by companies, organizations and governments for spreading their messages. Moreover, growing preference of companies for online advertising due to advantages such as cost-effectiveness, reachability and flexibility is expected to drive the demand further.
The government election application segment was valued over USD 100 million in 2017 owing to rising adoption of social media platforms by political parties and candidates running in elections. Furthermore, customer advocacy software solutions are being increasingly used by political parties across various countries including India, Brazil China etc., which has led to increased market penetration globally.
Regional Analysis:
North America dominated the global customer advocacy software market in 2017. The region is expected to maintain its position over the forecast period as well. This can be attributed to high awareness levels among individuals regarding their rights and duties with respect to government policies, increasing adoption of cloud-based technologies by enterprises for business growth, and a large number of NGOs using these solutions for fund-raising activities across U.S., Canada, and Mexico.
Asia Pacific is anticipated to emerge as the fastest growing regional market over the forecast period owing to an increase in demand from emerging economies such as China & India on account of rising political awareness among consumers coupled with rapid urbanization resulting into increased need for social services by citizens including customer advocacy programs run by NGOs or charities. Moreover, countries like Japan are technologically advanced compared to most other Asian countries; hence it has been witnessing higher adoption rates of advanced technologies such as AI Customer Advocacy Software (CAS).
Growth Factors:
- Increased demand for customer advocacy software from small and medium businesses (SMBs) due to the growing need to improve customer engagement and support.
- The increasing popularity of social media, which is providing new opportunities for customer advocacy software vendors to reach and engage customers.
- The growing trend of companies outsourcing their customer service operations to third-party providers, creating a larger potential market for customer advocacy software solutions.
- The increasing use of cloud-based delivery models by customers, which is making it easier for them to adopt new technologies like customer advocacy software more quickly and easily.
- The rising demand among enterprises for solutions that can help them measure the return on investment (ROI) of their customer advocacy initiatives
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Advocacy Software Market Research Report
By Type
Cloud-based, On-premises
By Application
Enterprise Propaganda, Government Election, Organize Fund-raising
By Companies
One Click Politics, The Soft Edge, CQ-Roll Call, Capitol Impact, Blackbaud, Phone2Action, RAP Index, Votility, Salsa, Queue Technologies, Customer Advocacy, Annex Cloud, PostBeyond, SocialChorus, Influitive
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
232
Number of Tables & Figures
163
Customization Available
Yes, the report can be customized as per your need.
Global Customer Advocacy Software Market Report Segments:
The global Customer Advocacy Software market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprise Propaganda, Government Election, Organize Fund-raising
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- One Click Politics
- The Soft Edge
- CQ-Roll Call
- Capitol Impact
- Blackbaud
- Phone2Action
- RAP Index
- Votility
- Salsa
- Queue Technologies
- Customer Advocacy
- Annex Cloud
- PostBeyond
- SocialChorus
- Influitive
Highlights of The Customer Advocacy Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Enterprise Propaganda
- Government Election
- Organize Fund-raising
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Advocacy Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer advocacy software is a type of software that helps customers advocate on their behalf with businesses. This can include things like filing complaints, contacting the business to resolve an issue, or even just providing feedback.
Some of the key players operating in the customer advocacy software market are One Click Politics, The Soft Edge, CQ-Roll Call, Capitol Impact, Blackbaud, Phone2Action, RAP Index, Votility, Salsa, Queue Technologies, Customer Advocacy, Annex Cloud, PostBeyond, SocialChorus, Influitive.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Advocacy Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Advocacy Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Advocacy Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Advocacy Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Advocacy Software Market Size & Forecast, 2020-2028
4.5.1 Customer Advocacy Software Market Size and Y-o-Y Growth
4.5.2 Customer Advocacy Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Enterprise Propaganda
6.2.2 Government Election
6.2.3 Organize Fund-raising
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Advocacy Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Advocacy Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Enterprise Propaganda
9.10.2 Government Election
9.10.3 Organize Fund-raising
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Enterprise Propaganda
10.10.2 Government Election
10.10.3 Organize Fund-raising
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Enterprise Propaganda
11.10.2 Government Election
11.10.3 Organize Fund-raising
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Enterprise Propaganda
12.10.2 Government Election
12.10.3 Organize Fund-raising
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Enterprise Propaganda
13.10.2 Government Election
13.10.3 Organize Fund-raising
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Advocacy Software Market: Competitive Dashboard
14.2 Global Customer Advocacy Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 One Click Politics
14.3.2 The Soft Edge
14.3.3 CQ-Roll Call
14.3.4 Capitol Impact
14.3.5 Blackbaud
14.3.6 Phone2Action
14.3.7 RAP Index
14.3.8 Votility
14.3.9 Salsa
14.3.10 Queue Technologies
14.3.11 Customer Advocacy
14.3.12 Annex Cloud
14.3.13 PostBeyond
14.3.14 SocialChorus
14.3.15 Influitive
