Market Overview:
The global customer intelligence platform market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for customer-centric business strategies and the need for real-time insights into customer behavior. The global customer intelligence platform market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into cloud-based and on-premise platforms. The cloud-based segment is expected to grow at a higher CAGR than the on-premise segment during the forecast period owing to its advantages such as low cost of ownership, scalability, and ease of use. On the basis of application, marketing analysis (including social media analysis), customer optimization (including cross-sell/upsell opportunities identification), real time experience monitoring (including website/app visits & chatbot interactions), and others are included in this study.
Product Definition:
A customer intelligence platform (CIP) is a software system that enables businesses to gather and analyze data about their customers in order to better understand them and improve marketing, sales, and customer service efforts. A CIP typically includes features such as data management capabilities, analytics tools, segmentation abilities, and reporting features.
Cloud Based:
Cloud-based software is a type of service that allows users to access data or functionality remotely using internet technology. It provides shared computer resources over the internet allowing multiple users to utilize the resource simultaneously. Cloud services offer benefits such as on-demand remote access, scalability, and cost effectiveness which are expected to drive market growth over the forecast period.
On-Premise:
On-premise solutions are software and hardware systems that are installed and operated internally within an organization. The data generated through on-premise solutions is not accessible to the public or any third party. On-premise Customer Intelligence Platform (CIP) uses a combination of technologies such as big data, social media, cloud computing, business analytics and mobile devices to provide insights into customer behavior for marketing purposes.
Application Insights:
The marketing analysis segment dominated the global customer intelligence platform market in 2017. The growth can be attributed to the increasing use of customer profiling and analytics for various purposes, such as product development, market expansion and brand management. Moreover, companies are investing more in gaining a competitive edge by tracking consumer behavior and identifying their needs. This has led to an increased demand for CX solutions from companies operating across various industries.
The customer optimization segment is expected to witness significant growth over the forecast period owing to factors such as technological advancements that have revolutionized how businesses interact with customers on a real-time basis through digital channels. For instance, retailers are now able to conduct live chats with customers who have questions regarding products or services offered by the company. Furthermore, organizations can also offer personalized recommendations based on past purchase trends which further contributes towards revenue generation in this segment during future years of study (2030-2029).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing investments by companies for gaining a competitive advantage and better customer experience, along with technological advancements such as big data analytics and advanced cloud computing technologies. Moreover, growing demand for real-time insights across various industries will drive regional growth over the next few years.
Asia Pacific is anticipated to witness significant growth during the forecast period owing to rising adoption of customer intelligence platforms in emerging economies such as India and China. Furthermore, increasing disposable income levels coupled with rapid urbanization are likely to contribute significantly toward industry development in this region over the next eight years or so.
Growth Factors:
- Increasing demand for customer intelligence from businesses to improve customer experience and engagement.
- Proliferation of big data and advanced analytics technologies that can help organizations derive insights from large volumes of data to improve their understanding of customers.
- Emergence of new customer engagement channels such as social media, mobile devices, and the Internet of Things that offer new opportunities for businesses to collect data about their customers’ behavior patterns and preferences.
- Growing focus on marketing personalization by businesses to deliver a more customized user experience in order to increase sales conversions and loyalty among customers.
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Intelligence Platform Market Research Report
By Type
Cloud Based, On-Premise
By Application
Marketing Analysis, Customer Optimization, Real-Time Customer Experience, Others
By Companies
AllSight, Accenture, Verint Systems, Janrain, DataSift, IBM, Oracle, SAS, Selligent, Vision Critical, TrustSphere, Umbel
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
196
Number of Tables & Figures
138
Customization Available
Yes, the report can be customized as per your need.
Global Customer Intelligence Platform Market Report Segments:
The global Customer Intelligence Platform market is segmented on the basis of:
Types
Cloud Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Marketing Analysis, Customer Optimization, Real-Time Customer Experience, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AllSight
- Accenture
- Verint Systems
- Janrain
- DataSift
- IBM
- Oracle
- SAS
- Selligent
- Vision Critical
- TrustSphere
- Umbel
Highlights of The Customer Intelligence Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-Premise
- By Application:
- Marketing Analysis
- Customer Optimization
- Real-Time Customer Experience
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Intelligence Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
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- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A Customer Intelligence Platform (CIP) is a software application that helps organizations collect, analyze and act on customer feedback. It can help identify customer needs and preferences, track customer behavior over time, and make better decisions about product development or marketing campaigns.
Some of the major players in the customer intelligence platform market are AllSight, Accenture, Verint Systems, Janrain, DataSift, IBM, Oracle, SAS, Selligent, Vision Critical, TrustSphere, Umbel.
The customer intelligence platform market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Intelligence Platform Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Intelligence Platform Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Intelligence Platform Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Intelligence Platform Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Intelligence Platform Market Size & Forecast, 2018-2028
4.5.1 Customer Intelligence Platform Market Size and Y-o-Y Growth
4.5.2 Customer Intelligence Platform Market Absolute $ Opportunity
Chapter 5 Global Customer Intelligence Platform Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Customer Intelligence Platform Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Customer Intelligence Platform Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Customer Intelligence Platform Market Size Forecast by Applications
6.2.1 Marketing Analysis
6.2.2 Customer Optimization
6.2.3 Real-Time Customer Experience
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Intelligence Platform Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Intelligence Platform Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Customer Intelligence Platform Analysis and Forecast
9.1 Introduction
9.2 North America Customer Intelligence Platform Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Customer Intelligence Platform Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Customer Intelligence Platform Market Size Forecast by Applications
9.10.1 Marketing Analysis
9.10.2 Customer Optimization
9.10.3 Real-Time Customer Experience
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Customer Intelligence Platform Analysis and Forecast
10.1 Introduction
10.2 Europe Customer Intelligence Platform Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Customer Intelligence Platform Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Customer Intelligence Platform Market Size Forecast by Applications
10.10.1 Marketing Analysis
10.10.2 Customer Optimization
10.10.3 Real-Time Customer Experience
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Customer Intelligence Platform Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Customer Intelligence Platform Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Customer Intelligence Platform Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Customer Intelligence Platform Market Size Forecast by Applications
11.10.1 Marketing Analysis
11.10.2 Customer Optimization
11.10.3 Real-Time Customer Experience
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Customer Intelligence Platform Analysis and Forecast
12.1 Introduction
12.2 Latin America Customer Intelligence Platform Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Customer Intelligence Platform Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Customer Intelligence Platform Market Size Forecast by Applications
12.10.1 Marketing Analysis
12.10.2 Customer Optimization
12.10.3 Real-Time Customer Experience
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Customer Intelligence Platform Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Customer Intelligence Platform Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Customer Intelligence Platform Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Customer Intelligence Platform Market Size Forecast by Applications
13.10.1 Marketing Analysis
13.10.2 Customer Optimization
13.10.3 Real-Time Customer Experience
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Intelligence Platform Market: Competitive Dashboard
14.2 Global Customer Intelligence Platform Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AllSight
14.3.2 Accenture
14.3.3 Verint Systems
14.3.4 Janrain
14.3.5 DataSift
14.3.6 IBM
14.3.7 Oracle
14.3.8 SAS
14.3.9 Selligent
14.3.10 Vision Critical
14.3.11 TrustSphere
14.3.12 Umbel
