Global Customer Journey Mapping Software Market by Type (Cloud Base, Web Based), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global customer journey mapping software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for customer journey mapping software from large enterprises and SMEs across different regions. Additionally, the growing trend of digital transformation is also fueling the demand for customer journey mapping software, as it helps organizations in understanding and managing their customers’ interactions with them through various channels such as websites, social media, contact centers, and retail stores.



Get Free Sample Report

Product Definition:

Customer Journey Mapping software is a tool used to help map out and visualize the customer's journey. This can be helpful in understanding what steps the customer takes when interacting with your company, as well as identifying any pain points or areas for improvement.

Cloud Base:

Cloud base is a software-as-a-service application that provides solutions for customer journey mapping and analytics. It helps organizations to track, manage, and optimize their customers' lifecycles. The software also enables enterprises to build better relationships with their customers by understanding the buying process better.

Web Based:

The web-based software is used to create, modify and analyze the customer journey map. It helps in capturing user stories, pain points and opportunities that can be further utilized by marketing team to develop a product roadmap for future development. The software also allows marketers to collaborate with other teams such as sales & operations and Customer Care (support) teams for better understanding of customers’ needs and their buying criteria.

Application Insights:

The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The adoption of journey mapping software among large enterprises is significantly higher as compared to small and medium-sized businesses (SMEs). Large enterprise customers have a global presence, which makes it easier for them to adopt new technologies. Furthermore, they are more likely to invest in advanced solutions that help them improve their productivity levels. These factors are anticipated to drive the growth of this segment over the forecast period.

The SMEs segment is expected register a significant CAGR during the study period owing to increasing penetration of internet cafes and rising awareness about customer experience management across small businesses worldwide. According with Gartner Inc.

Regional Analysis:

North America dominated the global customer journey mapping software market in 2017. North America has been witnessing increasing adoption of m-commerce and e-commerce over the past few years. This trend is expected to continue over the forecast period, thereby driving regional growth. Furthermore, companies based in this region are increasingly focusing on developing innovative products that can be used across multiple industries for understanding customer needs and building a better experience for them.

Asia Pacific is anticipated to witness significant growth during the forecast period owing to rising internet penetration rates coupled with growing smartphone adoption rates in countries such as India.

Growth Factors:

Increasing demand for customer journey mapping software from small and medium businesses (SMBs) due to the growing awareness of the benefits of customer journey mapping.
The increasing demand for customer experience management (CEM) solutions as organizations strive to improve their customers' experiences.
The growing trend of digital transformation, which is driving the need for better customer engagement strategies across all industries.
The increasing use of marketing automation tools, which is helping organizations automate their marketing processes and better understand their customers' behavior patterns.
The rising popularity of agile methodology, which is encouraging organizations to adopt a more iterative approach to product development and improve their understanding of the customer's needs over time


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Journey Mapping Software Market Research Report
By Type
Cloud Base, Web Based
By Application
Large Enterprises, SMEs
By Companies
WebEngage, Smaply Customer Experience Hub, UXPressia, Adobe, Acquia, CEMantica, CFN Insight, CloudCherry, Ecrion Engage, Kitewheel, TandemSeven, Mapovate, Squeezely, SuiteCX, Touchpoint
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
168
Number of Tables & Figures
118
Customization Available
Yes, the report can be customized as per your need.

Global Customer Journey Mapping Software Market Report Segments:
The global Customer Journey Mapping Software market is segmented on the basis of:
Types
Cloud Base, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
WebEngage
Smaply Customer Experience Hub
UXPressia
Adobe
Acquia
CEMantica
CFN Insight
CloudCherry
Ecrion Engage
Kitewheel
TandemSeven
Mapovate
Squeezely
SuiteCX
Touchpoint



Get Free Sample Report

Highlights of The Customer Journey Mapping Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud Base
Web Based
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Customer Journey Mapping Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?