Market Overview:
The global customer loyalty program software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based customer loyalty program software and the growing need for customer retention and acquisition by businesses. The global customer loyalty program software market is segmented on the basis of type, application, and region. On the basis of type, it is segmented into cloud-based and on-premise. Cloud-based customer loyalty programs are gaining traction due to their ease of use and low cost as compared to on-premise solutions. They are also scalable as they can be easily adapted according to business needs. On the basis of application, it is segmented into large enterprises and SMEs.
Product Definition:
Customer loyalty program software is a computer application that helps businesses track customer loyalty rewards and analyze customer spending data. The software allows businesses to identify customers who are most likely to be loyal, and it provides tools for creating customized loyalty programs that reward customers for their patronage. Customer loyalty program software is important because it helps businesses build long-term relationships with their customers by providing incentives for repeat business.
Cloud Based:
Cloud-based software is a type of software service that provides solutions to manage and run applications and services remotely on the internet. The cloud based customer loyalty program software helps in enhancing customer experience by providing various benefits such as easy accessibility, quick setup, low cost of ownership, flexibility & scalability along with security. It also helps in reducing IT costs which are mainly spent on hardware acquisition or maintenance along with infrastructure management.
On-Premise:
On-premise Customer Loyalty Program Software is a type of software that is installed and used on the end-users' computers, laptops, smartphones or tablets. The software can be installed on any device as long as it has an internet connection. On-premise Customer Loyalty Program Software offers several benefits such as easy to use and understand user interface which helps in improving customer experience along with providing personalized recommendations based on their past shopping trends.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The loyalty programs developed and implemented by large enterprises are more sophisticated as they have a broader scope, cover a longer period and offer more benefits to the customers. These programs also help Large Enterprise owners to understand their customer behavior better which helps them improve services offered to customers on an ongoing basis.
Large enterprise application is expected to be one of the fastest-growing segments over the forecast period owing to increasing government regulations regarding tax incentives for companies that provide jobs in various sectors such as retail, hospitality, healthcare and others. This is likely drive adoption of these solutions among large enterprises worldwide.
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to the presence of a large number of global players and high adoption rate for advanced technologies. The U.S.-based companies are focusing on developing innovative products and leveraging cloud computing services in order to attract new customers and retain existing ones. For instance, American Express has developed Amex Pay with Apple Pay, which allows users to make purchases using their smartphones at participating stores across the country’s network of merchants.
Asia Pacific is anticipated to witness significant growth over the forecast period owing both internal growth as well as external factors such as increasing awareness about customer loyalty programs among consumers in emerging countries like China & India, rising disposable income levels coupled with changing consumer behavior patterns due to increased internet penetration rates etc., will drive this regional market further.
Growth Factors:
- Increased focus on customer retention and customer loyalty by businesses
- Proliferation of digital channels and technologies that can be used to interact with customers
- Growing demand for personalized experiences and engagement across all touchpoints
- Rising pressure on businesses to compete in a more crowded marketplace
- Emergence of new loyalty program models, such as subscription-based or experience-based programs
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Loyalty Program Software Market Research Report
By Type
Cloud Based, On-Premise
By Application
Large Enterprises, SMEs
By Companies
Loyalzoo, Social Spiral, CandyBar, Loopy Loyalty, Perkville, LoyaltyLion, SpotOn, FiveStars, Kangaroo Rewards, ShopSocially, Perkville, The Loyalty Box, Badgeville, Bunchball, SAP, Yotpo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Customer Loyalty Program Software Market Report Segments:
The global Customer Loyalty Program Software market is segmented on the basis of:
Types
Cloud Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Loyalzoo
- Social Spiral
- CandyBar
- Loopy Loyalty
- Perkville
- LoyaltyLion
- SpotOn
- FiveStars
- Kangaroo Rewards
- ShopSocially
- Perkville
- The Loyalty Box
- Badgeville
- Bunchball
- SAP
- Yotpo
Highlights of The Customer Loyalty Program Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-Premise
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Loyalty Program Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer loyalty program software is a computer application that helps businesses manage customer relationships. It can track customer data, such as contact information, account history, and purchase activity. The software can also generate reports on customer behavior and preferences.
Some of the major players in the customer loyalty program software market are Loyalzoo, Social Spiral, CandyBar, Loopy Loyalty, Perkville, LoyaltyLion, SpotOn, FiveStars, Kangaroo Rewards, ShopSocially, Perkville, The Loyalty Box, Badgeville, Bunchball, SAP, Yotpo.
The customer loyalty program software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Loyalty Program Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Loyalty Program Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Loyalty Program Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Loyalty Program Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Loyalty Program Software Market Size & Forecast, 2018-2028
4.5.1 Customer Loyalty Program Software Market Size and Y-o-Y Growth
4.5.2 Customer Loyalty Program Software Market Absolute $ Opportunity
Chapter 5 Global Customer Loyalty Program Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Customer Loyalty Program Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Customer Loyalty Program Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Customer Loyalty Program Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Loyalty Program Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Loyalty Program Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Customer Loyalty Program Software Analysis and Forecast
9.1 Introduction
9.2 North America Customer Loyalty Program Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Customer Loyalty Program Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Customer Loyalty Program Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Customer Loyalty Program Software Analysis and Forecast
10.1 Introduction
10.2 Europe Customer Loyalty Program Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Customer Loyalty Program Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Customer Loyalty Program Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Customer Loyalty Program Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Customer Loyalty Program Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Customer Loyalty Program Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Customer Loyalty Program Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Customer Loyalty Program Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Customer Loyalty Program Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Customer Loyalty Program Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Customer Loyalty Program Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Customer Loyalty Program Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Customer Loyalty Program Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Customer Loyalty Program Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Customer Loyalty Program Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Loyalty Program Software Market: Competitive Dashboard
14.2 Global Customer Loyalty Program Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Loyalzoo
14.3.2 Social Spiral
14.3.3 CandyBar
14.3.4 Loopy Loyalty
14.3.5 Perkville
14.3.6 LoyaltyLion
14.3.7 SpotOn
14.3.8 FiveStars
14.3.9 Kangaroo Rewards
14.3.10 ShopSocially
14.3.11 Perkville
14.3.12 The Loyalty Box
14.3.13 Badgeville
14.3.14 Bunchball
14.3.15 SAP
14.3.16 Yotpo
