Market Overview:
The global customer review market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth in the global customer review market can be attributed to the increasing adoption of online and offline customer review marketing by businesses across different industries. In addition, the growing demand for virtual products is also contributing to the growth of the global customer review market. Offline customer review marketing is expected to hold a larger share of the global customer review market than online customer review marketing during the forecast period. Offline customer reviews are more credible as they are based on personal experiences with a product or service, which helps businesses build trust with potential customers. Physical products are expected to account for a larger share of the global Customer Review Market than virtual products duringthe forecast period.
Product Definition:
A customer review is a form of online marketing that involves customers leaving feedback about their experiences with a product or service. Customer reviews can be positive or negative, but they typically provide insights about the quality of a product or service and how it corresponds to customer expectations. They are also used as social proof by other consumers when making purchasing decisions.
The importance of customer reviews cannot be overstated. They can help businesses identify areas where they need to improve and make changes, as well as let them know what customers like (and don't like) about their products and services. Additionally, good customer reviews can attract new customers and boost sales by convincing others that a product is worth buying.
Online Customer Review Marketing:
Online customer review marketing is a technique where companies pay people to write online reviews about their products and services. The main aim of this marketing strategy is to get more customers through Google, Facebook, Yahoo and other search engines. It also helps in increasing company's credibility among buyers by establishing an association with an objective and bias third party source.
Offline Customer Review Marketing:
Offline Customer Review Marketing is a technique in which companies pay people to write reviews about their products and services, after they have been tested by the company. The main aim of this marketing strategy is to get more customer reviews on specific platforms like Amazon, eBay, etc., thus helping them improve their ranking and visibility among competitors.
Application Insights:
The physical products segment dominated the global customer review market in 2017 and is expected to maintain its dominance over the forecast period. The growth of this segment can be attributed to increasing product launches by companies for improving their service quality. For instance, in April 2017, Oyo Rooms launched a comprehensive review platform on Facebook for its guests (room owners) to rate their stay at Oyo Rooms and provide feedback regarding various aspects of room maintenance including cleanliness, check-in & checkout process and hospitality services.
Virtual products include online video reviews or endorsements by social media influencers or celebrities about a particular product or service. Virtual customer reviews are widely accepted as an effective marketing tool as they help companies understand the pulse of customers through insights such as consumer behavior trends, buying patterns etc., which helps them improve business operations efficiently.
Regional Analysis:
North America dominated the global customer review market in 2017. The U.S., in particular, is a lucrative market for CVR marketing due to the presence of a large number of companies offering such services and products. Companies operating within this region have an advantage as customers are more likely to trust them than those from other regions or countries.
The Asia Pacific regional market is expected to witness significant growth over the forecast period owing to increasing internet penetration rates and rising consumer awareness about product quality among consumers in emerging economies such as India, China, Indonesia, Malaysia and Thailand (ICIT).
Growth Factors:
- Increased trust in online reviews: As customers become more comfortable with leaving reviews, they are also more likely to trust the opinions of others. This increased trust can lead to more sales and a stronger customer base for review marketplaces.
- Social media integration: By integrating social media platforms into their review marketplaces, businesses can make it easier for customers to share their experiences with others. This can help to increase traffic and encourage more people to leave reviews.
- Mobile accessibility: With an increasing number of people using mobile devices for online activities, it is important that review marketplaces are accessible via smartphones and tablets. This will allow customers to leave reviews no matter where they are or what device they are using.
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Review Market Research Report
By Type
Online Customer Review Marketing, Offline Customer Review Marketing
By Application
Physical Products, Virtual Products
By Companies
Amazon, Alibaba, EBay, Rakuten, AWIN, Shopify, StudioPress（WPEngine）, Tradedoubler, Admitad, ShareASale, Clickbank, Bluehost
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
170
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
Global Customer Review Market Report Segments:
The global Customer Review market is segmented on the basis of:
Types
Online Customer Review Marketing, Offline Customer Review Marketing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Physical Products, Virtual Products
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amazon
- Alibaba
- EBay
- Rakuten
- AWIN
- Shopify
- StudioPress（WPEngine）
- Tradedoubler
- Admitad
- ShareASale
- Clickbank
- Bluehost
Highlights of The Customer Review Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Online Customer Review Marketing
- Offline Customer Review Marketing
- By Application:
- Physical Products
- Virtual Products
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Review Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer review is a term used to describe the act of writing a review about a product or service. It is usually done by customers after they have used the product or service and feel that they can offer an honest opinion.
Some of the key players operating in the customer review market are Amazon, Alibaba, EBay, Rakuten, AWIN, Shopify, StudioPress（WPEngine）, Tradedoubler, Admitad, ShareASale, Clickbank, Bluehost.
The customer review market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Review Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Review Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Review Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Review Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Review Market Size & Forecast, 2020-2028
4.5.1 Customer Review Market Size and Y-o-Y Growth
4.5.2 Customer Review Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Online Customer Review Marketing
5.2.2 Offline Customer Review Marketing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Physical Products
6.2.2 Virtual Products
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Review Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Review Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Online Customer Review Marketing
9.6.2 Offline Customer Review Marketing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Physical Products
9.10.2 Virtual Products
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Online Customer Review Marketing
10.6.2 Offline Customer Review Marketing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Physical Products
10.10.2 Virtual Products
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Online Customer Review Marketing
11.6.2 Offline Customer Review Marketing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Physical Products
11.10.2 Virtual Products
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Online Customer Review Marketing
12.6.2 Offline Customer Review Marketing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Physical Products
12.10.2 Virtual Products
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Online Customer Review Marketing
13.6.2 Offline Customer Review Marketing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Physical Products
13.10.2 Virtual Products
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Review Market: Competitive Dashboard
14.2 Global Customer Review Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amazon
14.3.2 Alibaba
14.3.3 EBay
14.3.4 Rakuten
14.3.5 AWIN
14.3.6 Shopify
14.3.7 StudioPress（WPEngine）
14.3.8 Tradedoubler
14.3.9 Admitad
14.3.10 ShareASale
14.3.11 Clickbank
14.3.12 Bluehost
