Market Overview:
The global customer satisfaction (CSAT) survey software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based CSAT survey software and the rising adoption of customer satisfaction surveys by SMEs and large enterprises. North America is expected to lead the global customer satisfaction (CSAT) survey software market in terms of revenue during the forecast period, followed by Europe and Asia Pacific.
 Survey Software Industry Outlook.svg)
Product Definition:
Customer satisfaction survey software is used to measure customer satisfaction levels with a product or service. The results of the survey can help businesses improve their products and services to better meet customer needs.
On-premise:
On-premise Customer satisfaction (CSAT) Survey software is used for collecting feedback from customers and employees. It helps organizations to understand the pulse of their customers by tracking responses through multiple channels such as social media, web forums, blogs, etc. The software also allows companies to manage customer feedback in a structured manner and use it for improving products or services.
Cloud Based:
Cloud-based Customer satisfaction survey software is a web-based application that helps organizations to collect feedback from customers regarding products and services. It also helps in managing the data collected through surveys and provides an analysis of the results. The software is available for both PC & mobile users with multiple language options, which makes it easier for global as well as local companies to use this tool effectively.
Application Insights:
The software is used for customer experience management, which enables companies to manage and improve the customer experience across all channels. The growing importance of CSAT solutions in organizations has resulted in a significant increase in demand over the past few years. The need to capture and analyze data from multiple channels and devices, as well as identify behavioral patterns of customers is driving the market growth.
The market finds application with respect to service quality management, product quality management, sales force automation & productivity enhancement among others. Furthermore, increasing penetration of social media platforms like Facebook®, YouTube® etc., mobile applications etc., are resulting in an increased need for monitoring consumer feedback regarding products/services offered by businesses on these platforms. This factor is anticipated to fuel industry expansion over the forecast period particularly during the forecasted years 2018 through 2020 when compared with other regions where these applications have been gaining traction only recently (for instance Latin America).
Regional Analysis:
The Asia Pacific region is anticipated to witness the highest CAGR of XX% during the forecast period. The growth can be attributed to increasing adoption of cloud-based CSAT survey software by SMEs in countries such as India, China, and Japan. These companies are adopting these solutions for time and cost saving purposes. Furthermore, growing penetration of smartphones coupled with rising demand for mobile banking apps is expected to drive regional market growth over the forecast period.
North America accounted for more than 20% share in 2016 owing to high demand from enterprises located within U.S., Canada, and Mexico region due to presence of a large number of IT companies offering end-to-end digital solutions across various industries such as healthcare & life sciences; BFSI; telecom & ITES; others). Moreover, increasing government initiatives aimed at implementing eGovernment initiatives are also driving this regional market growth over the next eight years or so until 2030 timeframe).
Growth Factors:
- Increased demand for customer feedback and analytics to improve customer experience
- Proliferation of digital channels and the need to measure omnichannel customer experience
- Emergence of new technologies such as AI and machine learning that can help automate data analysis
- Growing focus on CSAT by senior management as a key performance indicator
- Increased use of CSAT surveys by small businesses to measure satisfaction levels and improve operations
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Satisfaction (CSAT) Survey Software Market Research Report
By Type
On-premise, Cloud Based
By Application
SMEs, Large Enterprises
By Companies
Wootric, SurveySparrow, SurveyMonkey, Delighted, Medallia, Thematic, Key Survey, Hotjar, Zendesk, CheckMarket, Genesys, Podium, SoGoSurvey, Survicate, QuestionPro, CloudCherry, Omniconvert, ParamInfo, Snap Surveys, HappyFox, Boast, Zonka Technologies
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
130
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global Customer Satisfaction (CSAT) Survey Software Market Report Segments:
The global Customer Satisfaction (CSAT) Survey Software market is segmented on the basis of:
Types
On-premise, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Wootric
- SurveySparrow
- SurveyMonkey
- Delighted
- Medallia
- Thematic
- Key Survey
- Hotjar
- Zendesk
- CheckMarket
- Genesys
- Podium
- SoGoSurvey
- Survicate
- QuestionPro
- CloudCherry
- Omniconvert
- ParamInfo
- Snap Surveys
- HappyFox
- Boast
- Zonka Technologies
 Survey Software Market Overview.svg)
Highlights of The Customer Satisfaction (CSAT) Survey Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud Based
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Satisfaction (CSAT) Survey Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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 Survey Software Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer satisfaction survey software is a computer application that helps businesses measure customer satisfaction levels. This type of software can be used to collect feedback from customers about their experiences with a company or product. It can also help managers identify areas where they need to improve customer service.
Some of the key players operating in the customer satisfaction (csat) survey software market are Wootric, SurveySparrow, SurveyMonkey, Delighted, Medallia, Thematic, Key Survey, Hotjar, Zendesk, CheckMarket, Genesys, Podium, SoGoSurvey, Survicate, QuestionPro, CloudCherry, Omniconvert, ParamInfo, Snap Surveys, HappyFox, Boast, Zonka Technologies.
The customer satisfaction (csat) survey software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Satisfaction (CSAT) Survey Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Satisfaction (CSAT) Survey Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Satisfaction (CSAT) Survey Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Satisfaction (CSAT) Survey Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Satisfaction (CSAT) Survey Software Market Size & Forecast, 2018-2028
4.5.1 Customer Satisfaction (CSAT) Survey Software Market Size and Y-o-Y Growth
4.5.2 Customer Satisfaction (CSAT) Survey Software Market Absolute $ Opportunity
Chapter 5 Global Customer Satisfaction (CSAT) Survey Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Customer Satisfaction (CSAT) Survey Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Satisfaction (CSAT) Survey Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Customer Satisfaction (CSAT) Survey Software Analysis and Forecast
9.1 Introduction
9.2 North America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Customer Satisfaction (CSAT) Survey Software Analysis and Forecast
10.1 Introduction
10.2 Europe Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Customer Satisfaction (CSAT) Survey Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Customer Satisfaction (CSAT) Survey Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Customer Satisfaction (CSAT) Survey Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Customer Satisfaction (CSAT) Survey Software Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Satisfaction (CSAT) Survey Software Market: Competitive Dashboard
14.2 Global Customer Satisfaction (CSAT) Survey Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Wootric
14.3.2 SurveySparrow
14.3.3 SurveyMonkey
14.3.4 Delighted
14.3.5 Medallia
14.3.6 Thematic
14.3.7 Key Survey
14.3.8 Hotjar
14.3.9 Zendesk
14.3.10 CheckMarket
14.3.11 Genesys
14.3.12 Podium
14.3.13 SoGoSurvey
14.3.14 Survicate
14.3.15 QuestionPro
14.3.16 CloudCherry
14.3.17 Omniconvert
14.3.18 ParamInfo
14.3.19 Snap Surveys
14.3.20 HappyFox
14.3.21 Boast
14.3.22 Zonka Technologies
