Market Overview:
The global data masking technologies software market is expected to grow from USD 1.02 Billion in 2018 to USD 2.48 Billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of this market can be attributed to the increasing need for data privacy and security, rising demand for cloud-based data masking technologies, and growing adoption of big data and analytics solutions. However, the high cost associated with deployment and management of data masking technologies may restrain the growth of this market during the forecast period.
Product Definition:
Data Masking Technologies Software is used to protect sensitive data by hiding it or disguising it. This can be done either manually or automatically. By masking data, you can help ensure that it is not accessed by unauthorized individuals.
Cloud-Based:
Cloud-based solutions are software-as-a-service (SaaS) applications that provide data masking capabilities to organizations. Cloud computing is a model in which shared resources and network are utilized to perform various tasks remotely. The technology enables the sharing of information, tools, and hardware across multiple sites; hence it is widely used for data storage as well as cloud services such as Infrastructure as a Service (IaaS) & Software as a Service (SaaS).
On-Premises:
On-premises software is a type of software that is installed and used on the end user's computer, which accesses the internet. The information being sent or received by this software can be seen by only certain people. This technology uses firewalls to protect all sensitive data from leaving an organization's network. It also helps in masking (covering) identity and content of traffic so that no one can misuse it while traveling over an open network such as internet or WAN.
Application Insights:
The large enterprises segment dominated the global data masking technologies software market in 2017. This is attributed to factors such as high investments by large enterprise companies for data protection and sensitive information security. The small, medium-sized and large enterprises are increasingly adopting cloud-based solutions over on-premises software owing to various benefits such as ease of use, cost savings, mobility & remote access and flexible deployment options.
The need for controlling access to corporate applications has increased with the rise in demand from external users or end users who require authorized user accounts to utilize these applications efficiently.
Regional Analysis:
The North American regional market dominated the global data masking technologies software by revenue and is expected to continue its dominance over the forecast period. The growth can be attributed to increasing government regulations, high-speed internet availability, and rising security concerns among users. Moreover, technological advancements in network infrastructure are also contributing towards increased demand for data masking solutions in this region.
However, Asia Pacific is projected to emerge as the fastest-growing regional market during the same period owing to a large number of small & medium enterprises operating across various sectors in this region. These companies need advanced communication solutions but do not have enough resources or budget for such investments at present time; hence they opt for cost-effective data masking technologies software that provide all necessary features at low costs so that these companies can focus on core business activities rather than spending on communication infrastructure requirements.
Growth Factors:
- Increasing demand for data privacy and security from individual users, businesses, and governments
- Rapid growth of big data and analytics industry
- Proliferation of cloud-based services and storage solutions
- Growing number of cyber-attacks and data breaches
- Increased focus on compliance with regulations such as GDPR
Scope Of The Report
Report Attributes
Report Details
Report Title
Data Masking Technologies Software Market Research Report
By Type
Cloud-Based, On-Premises
By Application
Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users), Small Enterprises(1-499 Users)
By Companies
Microsoft, IBM, Oracle, Informatica, Micro Focus, NextLabs, Mentis, Compuware, Imperva, Comforte, IRI, Thales eSecurity, Protegrity
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
196
Number of Tables & Figures
138
Customization Available
Yes, the report can be customized as per your need.
Global Data Masking Technologies Software Market Report Segments:
The global Data Masking Technologies Software market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users), Small Enterprises(1-499 Users)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Microsoft
- IBM
- Oracle
- Informatica
- Micro Focus
- NextLabs
- Mentis
- Compuware
- Imperva
- Comforte
- IRI
- Thales eSecurity
- Protegrity
Highlights of The Data Masking Technologies Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premises
- By Application:
- Large Enterprises(1000+ Users)
- Medium-Sized Enterprise(499-1000 Users)
- Small Enterprises(1-499 Users)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Data Masking Technologies Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Data masking technologies software is a type of software that helps organizations protect their data from unauthorized access. It can help prevent the accidental or intentional release of confidential information, and it can also help keep sensitive data safe from hackers.
Some of the key players operating in the data masking technologies software market are Microsoft, IBM, Oracle, Informatica, Micro Focus, NextLabs, Mentis, Compuware, Imperva, Comforte, IRI, Thales eSecurity, Protegrity.
The data masking technologies software market is expected to register a CAGR of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Data Masking Technologies Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Data Masking Technologies Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Data Masking Technologies Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Data Masking Technologies Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Data Masking Technologies Software Market Size & Forecast, 2018-2028
4.5.1 Data Masking Technologies Software Market Size and Y-o-Y Growth
4.5.2 Data Masking Technologies Software Market Absolute $ Opportunity
Chapter 5 Global Data Masking Technologies Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Data Masking Technologies Software Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Data Masking Technologies Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Data Masking Technologies Software Market Size Forecast by Applications
6.2.1 Large Enterprises(1000+ Users)
6.2.2 Medium-Sized Enterprise(499-1000 Users)
6.2.3 Small Enterprises(1-499 Users)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Data Masking Technologies Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Data Masking Technologies Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Data Masking Technologies Software Analysis and Forecast
9.1 Introduction
9.2 North America Data Masking Technologies Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Data Masking Technologies Software Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Data Masking Technologies Software Market Size Forecast by Applications
9.10.1 Large Enterprises(1000+ Users)
9.10.2 Medium-Sized Enterprise(499-1000 Users)
9.10.3 Small Enterprises(1-499 Users)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Data Masking Technologies Software Analysis and Forecast
10.1 Introduction
10.2 Europe Data Masking Technologies Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Data Masking Technologies Software Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Data Masking Technologies Software Market Size Forecast by Applications
10.10.1 Large Enterprises(1000+ Users)
10.10.2 Medium-Sized Enterprise(499-1000 Users)
10.10.3 Small Enterprises(1-499 Users)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Data Masking Technologies Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Data Masking Technologies Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Data Masking Technologies Software Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Data Masking Technologies Software Market Size Forecast by Applications
11.10.1 Large Enterprises(1000+ Users)
11.10.2 Medium-Sized Enterprise(499-1000 Users)
11.10.3 Small Enterprises(1-499 Users)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Data Masking Technologies Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Data Masking Technologies Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Data Masking Technologies Software Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Data Masking Technologies Software Market Size Forecast by Applications
12.10.1 Large Enterprises(1000+ Users)
12.10.2 Medium-Sized Enterprise(499-1000 Users)
12.10.3 Small Enterprises(1-499 Users)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Data Masking Technologies Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Data Masking Technologies Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Data Masking Technologies Software Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Data Masking Technologies Software Market Size Forecast by Applications
13.10.1 Large Enterprises(1000+ Users)
13.10.2 Medium-Sized Enterprise(499-1000 Users)
13.10.3 Small Enterprises(1-499 Users)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Data Masking Technologies Software Market: Competitive Dashboard
14.2 Global Data Masking Technologies Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Microsoft
14.3.2 IBM
14.3.3 Oracle
14.3.4 Informatica
14.3.5 Micro Focus
14.3.6 NextLabs
14.3.7 Mentis
14.3.8 Compuware
14.3.9 Imperva
14.3.10 Comforte
14.3.11 IRI
14.3.12 Thales eSecurity
14.3.13 Protegrity
