Market Overview:
The global data masking technology market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for data privacy and security across organizations, especially small and medium-sized enterprises (SMEs) and large enterprises. In addition, the growing trend of big data and analytics is also fueling the demand for data masking technology solutions. The static type segment is expected to hold the largest share of the global data masking technology market in 2018, owing to its ability to protect sensitive information without impacting performance or functionality. However, the dynamic type segment is projected to grow at a higher CAGR during the forecast period as it helps organizations manage changing requirements for protecting sensitive information quickly and easily. By application, SMEs are expected to account for a larger share ofthe globaldata masking technology market in 2018 as they are more vulnerableto cyberattacks than large enterprises due toy their limited IT resourcesand lack of dedicated security personnel.
Product Definition:
Data Masking Technology is a security process that conceals sensitive data by replacing it with fictitious data. The purpose of Data Masking Technology is to protect the privacy of confidential information while it is in use, and to prevent unauthorized access to the data.
Static:
Static is a technique to mask the identity of an individual or organization by covering their tracks in data. It is also known as data camouflage or cover up. The main objective of static is to protect the source, confidentiality and integrity of information and assets by altering its appearance, format or content. In other words, it's used for changing sensitive data so that unauthorized person cannot use it against a certain party.
Dynamic:
Data masking is the practice of covering sensitive data with a layer of noise or another form of protection. The goal is to make the data unreadable for those who are not authorized to view it. Data masking technology uses various techniques such as encryption, steganography, and compression in order to protect sensitive information from hackers and unauthorized users. Dynamic data masking technology allows organizations to change their business information (logo, nameplate size, etc.
Application Insights:
The large enterprises segment dominated the global data masking technology market in 2017, accounting for over 60.0% share of the total revenue. The growth can be attributed to factors such as increasing demand from organizations for advanced security solutions and growing concerns regarding privacy and data protection. Advanced technologies enable organizations to maintain operational efficiency while ensuring compliance with regulations pertaining to information security and privacy.
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to early adoption of technologies in various sectors, such as telecom and IT. The Asia Pacific region is anticipated to witness significant growth over the forecast period owing to increasing number of small and medium-sized enterprises (SMEs). These SMEs are increasingly adopting data masking solutions for protecting their customer’s privacy. Moreover, rising government regulations in countries such as India and China pertaining to data protection are further driving demand for global data masking technology market.
Europe accounted for more than 25% revenue share in 2017 due its large presence of telecommunication companies that use these solutions on a large scale across different geographies worldwide.
Growth Factors:
- Increased demand for data privacy and security from individual users, businesses, and governments
- Rapid growth of big data and the need to protect sensitive information
- The increasing number of data breaches and the resulting financial losses for organizations
- The growing use of cloud-based services and the need to protect confidential information stored in these environments
- The increasing demand for outsourcing services that can help organizations meet their compliance requirements
Scope Of The Report
Report Attributes
Report Details
Report Title
Data Masking Technology Market Research Report
By Type
Static, Dynamic
By Application
Small and Medium-Sized Enterprises, Large Enterprises
By Companies
Informatica, Broadcom, Solix Technologies, Delphix, MENTIS, Micro Focus, Oracle, Compuware Corporation, ARCAD Software, Ekobit d.o.o.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
226
Number of Tables & Figures
159
Customization Available
Yes, the report can be customized as per your need.
Global Data Masking Technology Market Report Segments:
The global Data Masking Technology market is segmented on the basis of:
Types
Static, Dynamic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium-Sized Enterprises, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Informatica
- Broadcom
- Solix Technologies
- Delphix, MENTIS
- Micro Focus
- Oracle
- Compuware Corporation
- ARCAD Software
- Ekobit d.o.o.
Highlights of The Data Masking Technology Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Static
- Dynamic
- By Application:
- Small and Medium-Sized Enterprises
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Data Masking Technology Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Data masking technology is a way to protect the privacy of individuals by hiding their personal information from unauthorized access. It works by obscuring or removing identifying information from data before it is sent or stored.
Some of the major players in the data masking technology market are Informatica, Broadcom, Solix Technologies, Delphix, MENTIS, Micro Focus, Oracle, Compuware Corporation, ARCAD Software, Ekobit d.o.o..
The data masking technology market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Data Masking Technology Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Data Masking Technology Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Data Masking Technology Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Data Masking Technology Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Data Masking Technology Market Size & Forecast, 2020-2028
4.5.1 Data Masking Technology Market Size and Y-o-Y Growth
4.5.2 Data Masking Technology Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Static
5.2.2 Dynamic
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Small and Medium-Sized Enterprises
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Data Masking Technology Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Data Masking Technology Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Static
9.6.2 Dynamic
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Small and Medium-Sized Enterprises
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Static
10.6.2 Dynamic
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Small and Medium-Sized Enterprises
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Static
11.6.2 Dynamic
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Small and Medium-Sized Enterprises
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Static
12.6.2 Dynamic
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Small and Medium-Sized Enterprises
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Static
13.6.2 Dynamic
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Small and Medium-Sized Enterprises
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Data Masking Technology Market: Competitive Dashboard
14.2 Global Data Masking Technology Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Informatica
14.3.2 Broadcom
14.3.3 Solix Technologies
14.3.4 Delphix, MENTIS
14.3.5 Micro Focus
14.3.6 Oracle
14.3.7 Compuware Corporation
14.3.8 ARCAD Software
14.3.9 Ekobit d.o.o.
